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How to buy JFrog stock (FROG)

Its financials look promising but competition in this sector is fierce.

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JFrog’s stock is available for trade on the Nasdaq Global Select Market under the ticker symbol “FROG.” It opened at just over $70, up about 60% from it’s expected offering price.

Investors will need a brokerage account to purchase shares.

How to buy shares in JFrog

Here’s what to expect of the JFrog investment process:

  • Compare share trading platforms. If you’re a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  • Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  • Search for JFrog. Find the stock by name or ticker symbol: FROG. Research its history to confirm it’s a solid investment against your financial goals.
  • Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until JFrog stock reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  • Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market’s ups and downs. You may be able to buy a fractional share of JFrog, depending on your broker.
  • Check-in on your investment. Congratulations, you own a part of JFrog. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

What we know about the JFrog IPO

On September 16, JFrog’s stock launched on the Nasdaq Global Select Market under the ticker symbol “FROG.” Approximately 11.6 million shares are up for grabs, including 8 million shares from JFrog and 3.6 million shares from selling shareholders.

The stock launched at a price of $44 per share and the deal was underwritten by Morgan Stanley, J.P. Morgan and BofA Securities.

The stock is now live on the NASDAQ and available for purchase. To invest, you’ll need a brokerage account.

What we know about JFrog’s balance sheet

In 2018, JFrog raised a sizable $165 million from private investors. TechCrunch reports that this Series D funding round resulted in a company valuation of $1.2 billion.

So, how are its financials? JFrog states that 85% of its revenue comes from multi-product subscriptions and that it’s experienced 50% year-over-year revenue growth for the six months ending June 30, 2020.

In 2018, the company reported a net loss of $26 million on $63.5 million in revenue. And in 2019, JFrog experienced a net loss of $5.3 million on $104.7 million in revenue.

JFrog isn’t profitable — yet. But this is common in the SaaS sector where growth is prized over profit. And based on its financial reports, JFrog is increasing its revenue and decreasing its losses — exactly the type of promising trend investors like to see.

JFrog investment risks

JFrog isn’t the only software company to announce its IPO this quarter. It enters the market amid a crowd of other software providers, including Unity, Asana, Snowflake and Sumo Logic. With the launch of so many IPOs in the SaaS industry, it may be difficult for JFrog to attract the attention of investors.

Speaking of which — the tech sector is renowned for its fast-paced nature and highly competitive environment. Another concern for investors to consider is whether JFrog has the staying power to edge out its competitors and turn a profit in the years to come. Growth is no indication of future profitability and JFrog is far from a risk-free investment.

JFrog compared

JFrog is a software-as-a-service company that helps businesses deliver application updates. It was founded in 2009 and is headquartered in Sunnyvale, California. It boasts over 5,000 customers and millions of users worldwide.

In 2018, it earned the IDC Innovators Award, and in 2019, it was named one of the best 100 private cloud companies by Forbes. The company doesn’t have a Better Business Bureau page or Trustpilot presence.

How are similar stocks performing?

Not many of JFrog’s direct competitors — including GitLab, Harbor and Framer — trade publicly. But taking a look at some other SaaS companies may help you gauge the market. That said, these stocks aren’t an indicator of how JFrog will perform.

Select a company to learn more about what they do and how their stock performs, including market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn't include every stock available.

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Disclaimer: The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

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