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How to buy Hudson stock

Own Hudson stock in just a few minutes.

Hudson Ltd is a specialty retail business based in the US. Hudson shares (HUD) are listed on the NYSE and all prices are listed in US Dollars. Hudson employs 8,568 staff and has a trailing 12-month revenue of around 0.00.

How to buy shares in Hudson

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – HUD – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Hudson share price

Use our graph to track the performance of HUD stocks over time.

Hudson shares at a glance

Information last updated 2021-02-07.
52-week range$3.93 - $7.70
50-day moving average $7.69
200-day moving average $6.91
Wall St. target price$7.70
PE ratio 20.5882
Dividend yield N/A (0%)
Earnings per share (TTM) $0.14

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Hudson stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Is Hudson under- or over-valued?

Valuing Hudson stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Hudson's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Hudson's P/E ratio

Hudson's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 21x. In other words, Hudson shares trade at around 21x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Hudson's EBITDA

Hudson's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $94 million.

The EBITDA is a measure of a Hudson's overall financial performance and is widely used to measure a its profitability.

Hudson financials

Revenue TTM $1.4 billion
Gross profit TTM $1.2 billion
Return on assets TTM -0.47%
Return on equity TTM 0%
Profit margin -10.74%
Book value $4.36
Market capitalisation $710.8 million

TTM: trailing 12 months

Shorting Hudson shares

There are currently 5.2 million Hudson shares held short by investors – that's known as Hudson's "short interest". This figure is 11.1% up from 4.7 million last month.

There are a few different ways that this level of interest in shorting Hudson shares can be evaluated.

Hudson's "short interest ratio" (SIR)

Hudson's "short interest ratio" (SIR) is the quantity of Hudson shares currently shorted divided by the average quantity of Hudson shares traded daily (recently around 559987.98283262). Hudson's SIR currently stands at 9.32. In other words for every 100,000 Hudson shares traded daily on the market, roughly 9320 shares are currently held short.

However Hudson's short interest can also be evaluated against the total number of Hudson shares, or, against the total number of tradable Hudson shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Hudson's short interest could be expressed as 0.06% of the outstanding shares (for every 100,000 Hudson shares in existence, roughly 60 shares are currently held short) or 0.1484% of the tradable shares (for every 100,000 tradable Hudson shares, roughly 148 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Hudson.

Find out more about how you can short Hudson stock.

Hudson share dividends

We're not expecting Hudson to pay a dividend over the next 12 months.

Hudson share price volatility

Over the last 12 months, Hudson's shares have ranged in value from as little as $3.93 up to $7.7. A popular way to gauge a stock's volatility is its "beta".

HUD.US volatility(beta: 1.72)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Hudson's is 1.7182. This would suggest that Hudson's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Hudson overview

Hudson Ltd. operates as a travel retail company in the United States and Canada. It operates travel essentials and convenience stores, bookstores, duty-free stores, proprietary and branded specialty stores, electronics stores, and quick-service food and beverage outlets under proprietary and third-party brands. The company offers reading materials, grab-and-go snacks and beverages, souvenirs, electronics, and travel accessories; duty-free and duty-paid perfumes and cosmetics, food, jewelry and watches, accessories, wines and spirits, and tobacco; electronics and electronics accessories; and books. It also operates stand-alone quick service food and beverage outlets, such as Dunkin' Donuts, Jason's Deli, and Pinkberry under franchise agreements. The company operates its stores under the Hudson, Hudson News, Hudson Bookseller, and Ink by Hudson brands. As of December 31, 2019, it operated approximately 1,013 stores in 88 locations.

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