How to buy Hudson stock

Hudson Ltd is a specialty retail business based in the US. Hudson shares (HUD) are listed on the NYSE and all prices are listed in US Dollars. Hudson employs 8,568 staff and has a trailing 12-month revenue of around USD$1.4 billion.

How to buy shares in Hudson

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for Hudson. Find the stock by name or ticker symbol: HUD. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Hudson reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Hudson, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of Hudson. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Hudson share price

Use our graph to track the performance of HUD stocks over time.

Hudson shares at a glance

• Key figures

Information last updated 2020-12-27.

52-week range	USD$0.25 - USD$15.87
50-day moving average	USD$7.6838
200-day moving average	USD$6.557
Wall St. target price	USD$7.7
PE ratio	20.5882
Dividend yield	N/A (0%)
Earnings per share (TTM)	USD$0.137

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Is it a good time to buy Hudson stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Hudson Ltd by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Is Hudson under- or over-valued?

Valuing Hudson stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Hudson's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Hudson's P/E ratio

Hudson's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 21x. In other words, Hudson shares trade at around 21x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Hudson's EBITDA

Hudson's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$94 million.

The EBITDA is a measure of a Hudson's overall financial performance and is widely used to measure a its profitability.

Hudson financials

Revenue TTM	USD$1.4 billion
Gross profit TTM	USD$1.2 billion
Return on assets TTM	-0.47%
Return on equity TTM	0%
Profit margin	-10.74%
Book value	$4.358
Market capitalisation	USD$710.8 million

TTM: trailing 12 months

Shorting Hudson shares

There are currently 5.2 million Hudson shares held short by investors – that's known as Hudson's "short interest". This figure is 11.1% up from 4.7 million last month.

There are a few different ways that this level of interest in shorting Hudson shares can be evaluated.

Hudson's "short interest ratio" (SIR)

Hudson's "short interest ratio" (SIR) is the quantity of Hudson shares currently shorted divided by the average quantity of Hudson shares traded daily (recently around 559987.98283262). Hudson's SIR currently stands at 9.32. In other words for every 100,000 Hudson shares traded daily on the market, roughly 9320 shares are currently held short.

However Hudson's short interest can also be evaluated against the total number of Hudson shares, or, against the total number of tradable Hudson shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Hudson's short interest could be expressed as 0.06% of the outstanding shares (for every 100,000 Hudson shares in existence, roughly 60 shares are currently held short) or 0.1484% of the tradable shares (for every 100,000 tradable Hudson shares, roughly 148 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Hudson.

Find out more about how you can short Hudson stock.

Hudson share dividends

We're not expecting Hudson to pay a dividend over the next 12 months.

Hudson share price volatility

Over the last 12 months, Hudson's shares have ranged in value from as little as $0.25 up to $15.87. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Hudson's is 1.7182. This would suggest that Hudson's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Hudson overview

Hudson Ltd. operates as a travel retail company in the United States and Canada. It operates travel essentials and convenience stores, bookstores, duty-free stores, proprietary and branded specialty stores, electronics stores, and quick-service food and beverage outlets under proprietary and third-party brands. The company offers reading materials, grab-and-go snacks and beverages, souvenirs, electronics, and travel accessories; duty-free and duty-paid perfumes and cosmetics, food, jewelry and watches, accessories, wines and spirits, and tobacco; electronics and electronics accessories; and books. It also operates stand-alone quick service food and beverage outlets, such as Dunkin' Donuts, Jason's Deli, and Pinkberry under franchise agreements. The company operates its stores under the Hudson, Hudson News, Hudson Bookseller, and Ink by Hudson brands. As of December 31, 2019, it operated approximately 1,013 stores in 88 locations. The company was founded in 1987 and is based in Feltham, the United Kingdom.

Frequently asked questions

• What percentage of Hudson is owned by institutions?

  Currently 90.237% of Hudson shares are held by institutions.

• How many people work for Hudson?

  Latest data suggests 8,568 work at Hudson.

• When does the fiscal year end for Hudson?

  Hudson's fiscal year ends in December.

• Where is Hudson based?

  Hudson's address is: 4 New Square, Feltham, United Kingdom, TW14 8HA

• What is Hudson's ISIN number?

  Hudson's international securities identification number is: BMG464081030

• What is Hudson's CUSIP number?

  Hudson's Committee on Uniform Securities Identification Procedures number is: G46408103