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How to buy Herc stock | $63.72

Own Herc stock in just a few minutes.

Fact checked

Herc Holdings Inc is a rental & leasing services business based in the US. Herc shares (HRI) are listed on the NYSE and all prices are listed in US Dollars. Herc employs 5,100 staff and has a trailing 12-month revenue of around USD$1.8 billion.

How to buy shares in Herc

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Herc. Find the stock by name or ticker symbol: HRI. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Herc reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$63.72, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Herc, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Herc. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Herc share price

Use our graph to track the performance of HRI stocks over time.

Herc shares at a glance

Information last updated 2020-12-26.
Latest market closeUSD$63.72
52-week rangeUSD$11.8106 - USD$67.13
50-day moving average USD$59.5491
200-day moving average USD$43.3288
Wall St. target priceUSD$71.71
PE ratio 26.6667
Dividend yield N/A (0%)
Earnings per share (TTM) USD$2.496

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Herc stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Herc price performance over time

Historical closes compared with the close of $63.72 from 2020-12-11

1 week (2021-01-08) -6.64%
1 month (2020-12-16) 3.90%
3 months (2020-10-16) 38.01%
6 months (2020-07-16) 85.23%
1 year (2020-01-16) 38.76%
2 years (2019-01-16) 91.99%
3 years (2018-01-16) 1.43%
5 years (2016-01-12) N/A

Is Herc under- or over-valued?

Valuing Herc stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Herc's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Herc's P/E ratio

Herc's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 27x. In other words, Herc shares trade at around 27x recent earnings.

That's comparable to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29).

Herc's PEG ratio

Herc's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.6186. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Herc's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.


Herc's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$281.6 million.

The EBITDA is a measure of a Herc's overall financial performance and is widely used to measure a its profitability.

Herc financials

Revenue TTM USD$1.8 billion
Operating margin TTM 12.11%
Gross profit TTM USD$542.3 million
Return on assets TTM 3.6%
Return on equity TTM 11.46%
Profit margin 4.07%
Book value $23.51
Market capitalisation USD$1.9 billion

TTM: trailing 12 months

Shorting Herc shares

There are currently 534,362 Herc shares held short by investors – that's known as Herc's "short interest". This figure is 10.5% up from 483,689 last month.

There are a few different ways that this level of interest in shorting Herc shares can be evaluated.

Herc's "short interest ratio" (SIR)

Herc's "short interest ratio" (SIR) is the quantity of Herc shares currently shorted divided by the average quantity of Herc shares traded daily (recently around 172374.83870968). Herc's SIR currently stands at 3.1. In other words for every 100,000 Herc shares traded daily on the market, roughly 3100 shares are currently held short.

However Herc's short interest can also be evaluated against the total number of Herc shares, or, against the total number of tradable Herc shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Herc's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Herc shares in existence, roughly 20 shares are currently held short) or 0.0274% of the tradable shares (for every 100,000 tradable Herc shares, roughly 27 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Herc.

Find out more about how you can short Herc stock.

Herc share dividends

We're not expecting Herc to pay a dividend over the next 12 months.

Have Herc's shares ever split?

Herc's shares were split on a 1:3 basis on 1 July 2016. So if you had owned 3 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Herc shares – just the quantity. However, indirectly, the new 200% higher share price could have impacted the market appetite for Herc shares which in turn could have impacted Herc's share price.

Herc share price volatility

Over the last 12 months, Herc's shares have ranged in value from as little as $11.8106 up to $67.13. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Herc's is 3.0965. This would suggest that Herc's shares are significantly more volatile than the average for this exchange and represent a higher risk.

Herc overview

Herc Holdings Inc., through its subsidiaries, operates as an equipment rental supplier primarily in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company also provides ProSolutions, an industry specific solution based services, such as power generation, climate control, remediation and restoration, and studio and production equipment; and ProContractor professional grade tools. In addition, it offers various services, including repair, maintenance, equipment management, and safety training; and equipment re-rental and on-site support services, as well as ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. Further, the company sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, food and beverage, and refineries and petrochemical industries; infrastructure and government sectors; and commercial and retail service, hospitality, healthcare, recreation, entertainment production, and special event management customers. The company sells its products through its sales team and industry catalogs, as well as through participation and sponsorship of industry events, trade shows, and Internet. Herc Holdings Inc. was founded in 1965 and is based in Bonita Springs, Florida.

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