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How to buy Herc stock

Learn how to easily invest in Herc stock.

Herc Holdings Inc
+ $0.04 ( + 0.03%)

Herc is a rental & leasing services business based in the US. Herc shares (HRI) are listed on the NYSE and all prices are listed in US Dollars. Herc employs 5,600 staff and has a trailing 12-month revenue of around $2.5 billion.

How to buy Herc stock

  1. Open a stock trading account. Use our comparison table or choose from our Top Picks.
  2. Confirm your payment details. Fund your account with a bank transfer, debit card or credit card and take advantage of any signup bonuses.
  3. Search for the stock by name or ticker symbol – HRI. It's that simple.

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Herc stock price (NYSE: HRI)

Use our graph to track the performance of HRI stocks over time.

Herc shares at a glance

Information last updated 2023-01-25.
Latest market close$145.19
52-week range$82.69 - $171.87
50-day moving average $133.81
200-day moving average $119.14
Wall St. target price$169.88
PE ratio 14.3134
Dividend yield $0.575 (1.57%)
Earnings per share (TTM) $10.02

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Is it a good time to buy Herc stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Herc price performance over time

Historical closes compared with the close of $145.19 from 2023-01-25

1 week (2023-01-16) N/A
1 month (2022-12-23) N/A
3 months (2022-10-27) 28.34%
6 months (2022-07-26) 38.99%
1 year (2022-01-27) -6.01%
2 years (2021-01-27) 126.65%
3 years (2020-01-27) 237.65%
5 years (2018-01-26) 112.58%

Is Herc stock undervalued or overvalued?

Valuing Herc stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Herc's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Herc's P/E ratio

Herc's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 14x. In other words, Herc shares trade at around 14x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Herc's PEG ratio

Herc's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.4833. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Herc's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.


Herc's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $582.9 million.

The EBITDA is a measure of a Herc's overall financial performance and is widely used to measure a its profitability.

Herc financials

Revenue TTM $2.5 billion
Operating margin TTM 19.56%
Gross profit TTM $688.5 million
Return on assets TTM 6.3%
Return on equity TTM 30.51%
Profit margin 12.01%
Book value $36.84
Market capitalisation $4.2 billion

TTM: trailing 12 months

Herc share dividends


Dividend payout ratio: 22.33% of net profits

Recently Herc has paid out, on average, around 22.33% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.57% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Herc shareholders could enjoy a 1.57% return on their shares, in the form of dividend payments. In Herc's case, that would currently equate to about $0.575 per share.

While Herc's payout ratio might seem low, this can signify that Herc is investing more in its future growth.

Herc's most recent dividend payout was on 26 December 2022. The latest dividend was paid out to all shareholders who bought their shares by 8 December 2022 (the "ex-dividend date").

Have Herc's shares ever split?

Herc's shares were split on a 1:3 basis on 30 June 2016. So if you had owned 3 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Herc shares – just the quantity. However, indirectly, the new 200% higher share price could have impacted the market appetite for Herc shares which in turn could have impacted Herc's share price.

Herc share price volatility

Over the last 12 months, Herc's shares have ranged in value from as little as $82.6864 up to $171.8748. A popular way to gauge a stock's volatility is its "beta".

HRI.US volatility(beta: 2.49)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Herc's is 2.4862. This would suggest that Herc's shares are significantly more volatile than the average for this exchange and represent a higher risk.

Herc overview

Herc Holdings Inc. , through its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company also provides ProSolutions, an industry specific solution-based services, which include power generation, climate control, remediation and restoration, pump, trench shoring, and studio and production equipment; and ProContractor professional grade tools. In addition, it offers various services, including repair, maintenance, equipment management, and safety training; and equipment re-rental and on-site support services, as well as ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. Further, the company sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, food and beverage, and refineries and petrochemical industries; infrastructure and government sectors; and commercial facilities, hospitality, healthcare, recreation, entertainment production, and special event management customers.

Frequently asked questions

What percentage of Herc is owned by insiders or institutions?
Currently 0.976% of Herc shares are held by insiders and 97.053% by institutions.
How many people work for Herc?
Latest data suggests 5,600 work at Herc.
When does the fiscal year end for Herc?
Herc's fiscal year ends in December.
Where is Herc based?
Herc's address is: 27500 Riverview Center Boulevard, Bonita Springs, FL, United States, 34134
What is Herc's ISIN number?
Herc's international securities identification number is: US42704L1044
What is Herc's CUSIP number?
Herc's Committee on Uniform Securities Identification Procedures number is: 42805T105

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