How to buy Herc stock

Herc Holdings Inc is a rental & leasing services business based in the US. Herc shares (HRI) are listed on the NYSE and all prices are listed in US Dollars. Herc employs 4,800 staff and has a trailing 12-month revenue of around 0.00.

Herc share price

Use our graph to track the performance of HRI stocks over time.

Herc shares at a glance

• Key figures

Information last updated 2021-04-30.

52-week range	$18.00 - $111.39
50-day moving average	$99.51
200-day moving average	$72.79
Wall St. target price	$124.40
PE ratio	29.2922
Dividend yield	N/A (0%)
Earnings per share (TTM)	$3.72

Buy Herc shares from these brokerages

Compare special offers, low fees and a wide range of types of investments among top trading platforms.

*Signup bonus information updated weekly.

Is it a good time to buy Herc stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Herc Holdings Inc by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Is Herc under- or over-valued?

Valuing Herc stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Herc's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Herc's P/E ratio

Herc's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 29x. In other words, Herc shares trade at around 29x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Herc's PEG ratio

Herc's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.6186. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Herc's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Herc's EBITDA

Herc's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $302.2 million.

The EBITDA is a measure of a Herc's overall financial performance and is widely used to measure a its profitability.

Herc financials

Revenue TTM	$1.8 billion
Operating margin TTM	13.33%
Gross profit TTM	$464.1 million
Return on assets TTM	4.08%
Return on equity TTM	15.78%
Profit margin	6.13%
Book value	$26.28
Market capitalisation	$3.2 billion

TTM: trailing 12 months

Shorting Herc shares

There are currently 553,438 Herc shares held short by investors – that's known as Herc's "short interest". This figure is 5.6% down from 586,301 last month.

There are a few different ways that this level of interest in shorting Herc shares can be evaluated.

Herc's "short interest ratio" (SIR)

Herc's "short interest ratio" (SIR) is the quantity of Herc shares currently shorted divided by the average quantity of Herc shares traded daily (recently around 272629.55665025). Herc's SIR currently stands at 2.03. In other words for every 100,000 Herc shares traded daily on the market, roughly 2030 shares are currently held short.

However Herc's short interest can also be evaluated against the total number of Herc shares, or, against the total number of tradable Herc shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Herc's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Herc shares in existence, roughly 20 shares are currently held short) or 0.0263% of the tradable shares (for every 100,000 tradable Herc shares, roughly 26 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Herc.

Find out more about how you can short Herc stock.

Herc share dividends

We're not expecting Herc to pay a dividend over the next 12 months.

Have Herc's shares ever split?

Herc's shares were split on a 1:3 basis on 30 June 2016. So if you had owned 3 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Herc shares – just the quantity. However, indirectly, the new 200% higher share price could have impacted the market appetite for Herc shares which in turn could have impacted Herc's share price.

Herc share price volatility

Over the last 12 months, Herc's shares have ranged in value from as little as $18 up to $111.39. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Herc's is 3.156. This would suggest that Herc's shares are significantly more volatile than the average for this exchange and represent a higher risk.

Herc overview

Herc Holdings Inc. , through its subsidiaries, operates as an equipment rental supplier primarily in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company also provides ProSolutions, an industry specific solution based services, such as power generation, climate control, remediation and restoration, and studio and production equipment; and ProContractor professional grade tools. In addition, it offers various services, including repair, maintenance, equipment management, and safety training; and equipment re-rental and on-site support services, as well as ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. Further, the company sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, food and beverage, and refineries and petrochemical industries; infrastructure and government sectors; and commercial and retail service, hospitality, healthcare, recreation, entertainment production, and special event management customers.

Frequently asked questions

• What percentage of Herc is owned by insiders or institutions?

  Currently 1.03% of Herc shares are held by insiders and 94.256% by institutions.

• How many people work for Herc?

  Latest data suggests 4,800 work at Herc.

• When does the fiscal year end for Herc?

  Herc's fiscal year ends in December.

• Where is Herc based?

  Herc's address is: 27500 Riverview Center Boulevard, Bonita Springs, FL, United States, 34134

• What is Herc's ISIN number?

  Herc's international securities identification number is: US42704L1044

• What is Herc's CUSIP number?

  Herc's Committee on Uniform Securities Identification Procedures number is: 42704L104