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How to buy Helen of Troy stock

Learn how to easily invest in Helen of Troy stock.

Helen of Troy Ltd is a household & personal products business based in the US. Helen of Troy shares (HELE) are listed on the NASDAQ and all prices are listed in US Dollars. Helen of Troy employs 2,146 staff and has a trailing 12-month revenue of around $2.2 billion.

How to buy shares in Helen of Troy

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – HELE – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.
Client disclaimer: US Brokerage services through eToro USA Securities Inc, member of FINRA, SIPC. Crypto assets through eToro USA LLC.

Helen of Troy stock price (NASDAQ: HELE)

Use our graph to track the performance of HELE stocks over time.

Helen of Troy shares at a glance

Information last updated 2022-09-25.
Latest market close$102.15
52-week range$107.53 - $256.26
50-day moving average $127.46
200-day moving average $183.16
Wall St. target price$202.75
PE ratio 13.9897
Dividend yield $0 (0%)
Earnings per share (TTM) $7.75

Buy Helen of Troy shares from these brokerages

Compare special offers, low fees and a wide range of types of investments among top trading platforms.
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Name Product Asset types Stock trade fee Minimum deposit Signup bonus
SoFi Invest
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JPMorgan Self-Directed Investing
Stocks, Bonds, Options, Mutual funds, ETFs
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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Helen of Troy stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Helen of Troy price performance over time

Historical closes compared with the close of $102.15 from 2022-09-28

1 week (2022-09-19) -9.52%
1 month (2022-08-26) N/A
3 months (2022-06-30) -37.10%
6 months (2022-03-29) -50.14%
1 year (2021-09-30) -54.54%
2 years (2020-09-30) -47.21%
3 years (2019-09-30) 157.66
5 years (2017-09-29) 5.42%

Is Helen of Troy stock undervalued or overvalued?

Valuing Helen of Troy stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Helen of Troy's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Helen of Troy's P/E ratio

Helen of Troy's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 14x. In other words, Helen of Troy shares trade at around 14x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Helen of Troy's PEG ratio

Helen of Troy's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.4828. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Helen of Troy's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Helen of Troy's EBITDA

Helen of Troy's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $283.4 million.

The EBITDA is a measure of a Helen of Troy's overall financial performance and is widely used to measure a its profitability.

Helen of Troy financials

Revenue TTM $2.2 billion
Operating margin TTM 11.22%
Gross profit TTM $953.2 million
Return on assets TTM 5.59%
Return on equity TTM 14.96%
Profit margin 8.74%
Book value $56.60
Market capitalisation $2.6 billion

TTM: trailing 12 months

Helen of Troy share dividends

We're not expecting Helen of Troy to pay a dividend over the next 12 months.

Have Helen of Troy's shares ever split?

Helen of Troy's shares were split on a 2:1 basis on 22 September 1997. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Helen of Troy shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Helen of Troy shares which in turn could have impacted Helen of Troy's share price.

Helen of Troy share price volatility

Over the last 12 months, Helen of Troy's shares have ranged in value from as little as $107.53 up to $256.26. A popular way to gauge a stock's volatility is its "beta".

HELE.US volatility(beta: 0.63)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Helen of Troy's is 0.6304. This would suggest that Helen of Troy's shares are less volatile than average (for this exchange).

Helen of Troy overview

Helen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates through three segments: Home & Outdoor, Health & Wellness, and Beauty. The Home & Outdoor segment offers food preparation tools and gadgets, storage containers, and organization products; coffee makers, grinders, manual pour overs, and tea kettles; household cleaning products, shower organization, and bathroom accessories; feeding and drinking products, child seating products, cleaning tools, and nursery accessories; insulated water bottles, hydration packs, drinkware, mugs, food containers, lunch containers, insulated totes, soft coolers, and accessories; and technical and outdoor sports packs, travel packs, luggage, daypacks, and everyday packs. The Health & Wellness segment provides thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, and humidifiers; faucet mount water-filtration systems and pitcher-based water filtration systems; and air purifiers, heaters, fans, and humidifiers. The Beauty segment offers grooming brushes, tools, and decorative hair accessories; and shampoos, liquid hair styling, and treatment and conditioning products, as well as hair appliances. The company sells its products through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, grocery and specialty stores, beauty supply and e-commerce retailers, wholesalers, and various types of distributors, as well as directly to consumers under the OXO, Good Grips, Hydro Flask, Soft Works, OXO tot, OXO Brew, OXO Strive, OXO Outdoor, Osprey, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Revlon, and Bed Head brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.

Frequently asked questions

What percentage of Helen of Troy is owned by insiders or institutions?
Currently 1.103% of Helen of Troy shares are held by insiders and 107.264% by institutions.
How many people work for Helen of Troy?
Latest data suggests 2,146 work at Helen of Troy.
When does the fiscal year end for Helen of Troy?
Helen of Troy's fiscal year ends in February.
Where is Helen of Troy based?
Helen of Troy's address is: 1 Helen of Troy Plaza, El Paso, TX, United States, 79912
What is Helen of Troy's ISIN number?
Helen of Troy's international securities identification number is: BMG4388N1065
What is Helen of Troy's CUSIP number?
Helen of Troy's Committee on Uniform Securities Identification Procedures number is: G4388N106

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