How to buy Helen of Troy stock | $213.21

Helen of Troy Limited is a household & personal products business based in the US. Helen of Troy shares (HELE) are listed on the NASDAQ and all prices are listed in US Dollars. Helen of Troy employs 1,650 staff and has a trailing 12-month revenue of around USD$1.9 billion.

How to buy shares in Helen of Troy

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for Helen of Troy. Find the stock by name or ticker symbol: HELE. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Helen of Troy reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. At last close price of USD$213.21, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Helen of Troy, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of Helen of Troy. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Helen of Troy share price

Use our graph to track the performance of HELE stocks over time.

Helen of Troy shares at a glance

• Key figures

Information last updated 2020-12-26.

Latest market close	USD$213.21
52-week range	USD$104.015 - USD$227.41
50-day moving average	USD$208.0756
200-day moving average	USD$199.3214
Wall St. target price	USD$238.17
PE ratio	26.7846
Dividend yield	N/A (0%)
Earnings per share (TTM)	USD$8.394

Buy Helen of Troy shares from these brokerages

Compare special offers, low fees and a wide range of types of investments among top trading platforms.

Is it a good time to buy Helen of Troy stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Helen of Troy Limited by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Helen of Troy price performance over time

Historical closes compared with the close of $213.21 from 2020-12-09

1 week (2021-01-08)	-0.42%
1 month (2020-12-16)	-3.64%
3 months (2020-10-15)	5.61%
6 months (2020-07-15)	9.06%

1 year (2020-01-15)	15.33%
2 years (2019-01-15)	85.64%
3 years (2018-01-12)	119.35%
5 years (2016-01-15)	142.59%

Is Helen of Troy under- or over-valued?

Valuing Helen of Troy stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Helen of Troy's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Helen of Troy's P/E ratio

Helen of Troy's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 27x. In other words, Helen of Troy shares trade at around 27x recent earnings.

That's comparable to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29).

Helen of Troy's PEG ratio

Helen of Troy's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.5549. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Helen of Troy's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Helen of Troy's EBITDA

Helen of Troy's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$315.5 million.

The EBITDA is a measure of a Helen of Troy's overall financial performance and is widely used to measure a its profitability.

Helen of Troy financials

Revenue TTM	USD$1.9 billion
Operating margin TTM	14.75%
Gross profit TTM	USD$734.5 million
Return on assets TTM	8.73%
Return on equity TTM	17.79%
Profit margin	11.41%
Book value	$51.663
Market capitalisation	USD$5.7 billion

TTM: trailing 12 months

Shorting Helen of Troy shares

There are currently 2.9 million Helen of Troy shares held short by investors – that's known as Helen of Troy's "short interest". This figure is 7.4% up from 2.7 million last month.

There are a few different ways that this level of interest in shorting Helen of Troy shares can be evaluated.

Helen of Troy's "short interest ratio" (SIR)

Helen of Troy's "short interest ratio" (SIR) is the quantity of Helen of Troy shares currently shorted divided by the average quantity of Helen of Troy shares traded daily (recently around 178262.84289277). Helen of Troy's SIR currently stands at 16.04. In other words for every 100,000 Helen of Troy shares traded daily on the market, roughly 16040 shares are currently held short.

However Helen of Troy's short interest can also be evaluated against the total number of Helen of Troy shares, or, against the total number of tradable Helen of Troy shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Helen of Troy's short interest could be expressed as 0.12% of the outstanding shares (for every 100,000 Helen of Troy shares in existence, roughly 120 shares are currently held short) or 0.1322% of the tradable shares (for every 100,000 tradable Helen of Troy shares, roughly 132 shares are currently held short).

A SIR above 10% would generally be considered pretty high, pointing to a potentially pessimistic outlook for the share price and a discouraging interest in betting against Helen of Troy.

Find out more about how you can short Helen of Troy stock.

Helen of Troy share dividends

We're not expecting Helen of Troy to pay a dividend over the next 12 months.

Have Helen of Troy's shares ever split?

Helen of Troy's shares were split on a 2:1 basis on 23 September 1997. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Helen of Troy shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Helen of Troy shares which in turn could have impacted Helen of Troy's share price.

Helen of Troy share price volatility

Over the last 12 months, Helen of Troy's shares have ranged in value from as little as $104.015 up to $227.41. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Helen of Troy's is 0.9323. This would suggest that Helen of Troy's shares are less volatile than average (for this exchange).

Helen of Troy overview

Helen of Troy Limited designs, develops, imports, markets, and distributes a portfolio of consumer products worldwide. The company operates in three segments: Housewares, Health & Home, and Beauty. The Housewares segment offers food and beverage preparation tools and gadgets, storage containers, and organization products; household cleaning products, shower organization, bathroom accessories, and gardening products; feeding and drinking products, child seating products, cleaning tools, and nursery accessories; and insulated water bottles, jugs, thermoses, drinkware, travel mugs, and food containers. The Health & Home segment provides thermometers, blood pressure monitors, and humidifiers; faucet mount water-filtration systems and pitcher based water filtration systems; and air purifiers, heaters, fans, and dehumidifiers. The Beauty segment provides hair, facial, and skin care appliances, as well as grooming brushes, tools, and decorative hair accessories; and liquid hair styling, treatment and conditioning products, shampoos, and skin care products. The company sells its products through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, grocery and specialty stores, beauty supply and e-commerce retailers, wholesalers, and various types of distributors, as well as directly to consumers under the OXO, Good Grips, Hydro Flask, Soft Works, OXO tot, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Brut, Pert, Sure, Infusium, Revlon, and Bed Head brands. Helen of Troy Limited was founded in 1968 and is based in headquartered in El Paso, Texas.

Frequently asked questions

• What percentage of Helen of Troy is owned by insiders or institutions?

  Currently 0.703% of Helen of Troy shares are held by insiders and 105.064% by institutions.

• How many people work for Helen of Troy?

  Latest data suggests 1,650 work at Helen of Troy.

• When does the fiscal year end for Helen of Troy?

  Helen of Troy's fiscal year ends in February.

• Where is Helen of Troy based?

  Helen of Troy's address is: 1 Helen of Troy Plaza, El Paso, TX, United States, 79912

• What is Helen of Troy's ISIN number?

  Helen of Troy's international securities identification number is: BMG4388N1065

• What is Helen of Troy's CUSIP number?

  Helen of Troy's Committee on Uniform Securities Identification Procedures number is: G4388N106