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How to buy Hasbro stock | 86.55

Own Hasbro stock in just a few minutes.

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Hasbro, Inc is a leisure business based in the US. Hasbro shares (HAS) are listed on the NASDAQ and all prices are listed in US Dollars. Hasbro employs 5,600 staff and has a trailing 12-month revenue of around USD$5 billion.

How to buy shares in Hasbro

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Hasbro. Find the stock by name or ticker symbol: HAS. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Hasbro reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$86.55, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Hasbro, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Hasbro. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted Hasbro's share price?

Since the stock market crash in March caused by coronavirus, Hasbro's share price has had significant negative movement.

Its last market close was USD$86.55, which is 3.80% down on its pre-crash value of USD$89.97 and 109.41% up on the lowest point reached during the March crash when the shares fell as low as USD$41.33.

If you had bought USD$1,000 worth of Hasbro shares at the start of February 2020, those shares would have been worth USD$509.88 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$850.79.

Hasbro share price

Use our graph to track the performance of HAS stocks over time.

Hasbro shares at a glance

Information last updated 2020-10-21.
Latest market closeUSD$86.55
52-week rangeUSD$41.33 - USD$109.5
50-day moving average USD$81.6166
200-day moving average USD$76.1593
Wall St. target priceUSD$93.86
PE ratio 29.396
Dividend yield USD$2.72 (3.14%)
Earnings per share (TTM) USD$2.82

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Hasbro stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Hasbro price performance over time

Historical closes compared with the close of $86.55 from 2020-10-19

1 week (2020-10-22) -3.64%
1 month (2020-09-29) 6.54%
3 months (2020-07-29) 16.91%
6 months (2020-04-29) 18.71%
1 year (2019-10-29) -12.26%
2 years (2018-10-29) -5.95%
3 years (2017-10-27) -10.90%
5 years (2015-10-29) 11.32%

Is Hasbro under- or over-valued?

Valuing Hasbro stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Hasbro's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Hasbro's P/E ratio

Hasbro's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 29x. In other words, Hasbro shares trade at around 29x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Hasbro's PEG ratio

Hasbro's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.5756. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Hasbro's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Hasbro's EBITDA

Hasbro's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$870 million.

The EBITDA is a measure of a Hasbro's overall financial performance and is widely used to measure a its profitability.

Hasbro financials

Revenue TTM USD$5 billion
Operating margin TTM 13.02%
Gross profit TTM USD$2.4 billion
Return on assets TTM 5.3%
Return on equity TTM 17.32%
Profit margin 7.58%
Book value $19.004
Market capitalisation USD$11.9 billion

TTM: trailing 12 months

Shorting Hasbro shares

There are currently 4.8 million Hasbro shares held short by investors – that's known as Hasbro's "short interest". This figure is 11.6% down from 5.4 million last month.

There are a few different ways that this level of interest in shorting Hasbro shares can be evaluated.

Hasbro's "short interest ratio" (SIR)

Hasbro's "short interest ratio" (SIR) is the quantity of Hasbro shares currently shorted divided by the average quantity of Hasbro shares traded daily (recently around 960197.79559118). Hasbro's SIR currently stands at 4.99. In other words for every 100,000 Hasbro shares traded daily on the market, roughly 4990 shares are currently held short.

However Hasbro's short interest can also be evaluated against the total number of Hasbro shares, or, against the total number of tradable Hasbro shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Hasbro's short interest could be expressed as 0.04% of the outstanding shares (for every 100,000 Hasbro shares in existence, roughly 40 shares are currently held short) or 0.0505% of the tradable shares (for every 100,000 tradable Hasbro shares, roughly 51 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Hasbro.

Find out more about how you can short Hasbro stock.

Hasbro's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Hasbro.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Hasbro's total ESG risk score

Total ESG risk: 12.46

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Hasbro's overall score of 12.46 (as at 10/01/2020) is excellent – landing it in it in the 5th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Hasbro is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Hasbro's environmental score

Environmental score: 2.02/100

Hasbro's environmental score of 2.02 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that Hasbro is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Hasbro's social score

Social score: 9.21/100

Hasbro's social score of 9.21 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that Hasbro is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Hasbro's governance score

Governance score: 6.74/100

Hasbro's governance score puts it squarely in the 3rd percentile of companies rated in the same sector. That could suggest that Hasbro is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Hasbro's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Hasbro scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Hasbro has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Hasbro, Inc was last rated for ESG on: 2020-10-01.

Total ESG score 12.46
Total ESG percentile 4.62
Environmental score 2.02
Environmental score percentile 3
Social score 9.21
Social score percentile 3
Governance score 6.74
Governance score percentile 3
Level of controversy 2

Hasbro share dividends

74%

Dividend payout ratio: 74.11% of net profits

Recently Hasbro has paid out, on average, around 74.11% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 3.14% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Hasbro shareholders could enjoy a 3.14% return on their shares, in the form of dividend payments. In Hasbro's case, that would currently equate to about $2.72 per share.

Hasbro's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

Hasbro's most recent dividend payout was on 16 November 2020. The latest dividend was paid out to all shareholders who bought their shares by 30 October 2020 (the "ex-dividend date").

Have Hasbro's shares ever split?

Hasbro's shares were split on a 3:2 basis on 16 March 1999. So if you had owned 2 shares the day before before the split, the next day you'd have owned 3 shares. This wouldn't directly have changed the overall worth of your Hasbro shares – just the quantity. However, indirectly, the new 33.3% lower share price could have impacted the market appetite for Hasbro shares which in turn could have impacted Hasbro's share price.

Hasbro share price volatility

Over the last 12 months, Hasbro's shares have ranged in value from as little as $41.33 up to $109.5. A popular way to gauge a stock's volatility is its "beta".

HAS.US volatility(beta: 0.89)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Hasbro's is 0.8941. This would suggest that Hasbro's shares are less volatile than average (for this exchange).

Hasbro overview

Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. The company's U.S. and Canada segment markets and sells action figures, arts and crafts, and creative play products; electronic toys and related electronic interactive products; fashion and other dolls, infant products, play sets, preschool toys, plush products, and sports action blasters and accessories; and vehicles and toy-related specialty products, as well as traditional board games, and trading card and role-playing games primarily in the United States and Canada. Its International segment markets and sells toy and game products primarily in the Europe, the Asia Pacific, and Latin and South American regions. The company's Entertainment and Licensing segment engages in consumer products licensing, digital gaming, and television and movie entertainment operations. It also acquires, finances, develops, produces, distributes, and sells entertainment content. The company offers its products under the MAGIC: THE GATHERING, MY LITTLE PONY, NERF, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, FURREAL FRIENDS, PEPPA PIG, and PJ MASKS brands, as well as through premier partner brands. The company sells its products to wholesalers, distributors, chain stores, discount stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as Internet-based e-retailers. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

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