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How to buy Hasbro stock

Learn how to easily invest in Hasbro stock.

Hasbro is a leisure business based in the US. Hasbro shares (HAS) are listed on the NASDAQ and all prices are listed in US Dollars. Hasbro employs 6,640 staff and has a trailing 12-month revenue of around $6.2 billion.

How to buy Hasbro stock

  1. Open a stock trading account. Use our comparison table or choose from our Top Picks.
  2. Confirm your payment details. Fund your account with a bank transfer, debit card or credit card and take advantage of any signup bonuses.
  3. Search for the stock by name or ticker symbol – HAS. It's that simple.

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Hasbro stock price (NASDAQ: HAS)

Use our graph to track the performance of HAS stocks over time.

Hasbro shares at a glance

Information last updated 2023-02-01.
Latest market close$59.17
52-week range$54.00 - $101.08
50-day moving average $61.27
200-day moving average $74.45
Wall St. target price$76.55
PE ratio 19.8557
Dividend yield $2.78 (4.78%)
Earnings per share (TTM) $2.98

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Is it a good time to buy Hasbro stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Hasbro price performance over time

Historical closes compared with the close of $59.17 from 2023-01-31

1 week (2023-01-22) N/A
1 month (2022-12-29) N/A
3 months (2022-11-02) -5.52%
6 months (2022-08-02) -24.67%
1 year (2022-02-02) -38.06%
2 years (2021-02-02) -38.04%
3 years (2020-01-31) 101.87
5 years (2018-02-02) 94.12

Is Hasbro stock undervalued or overvalued?

Valuing Hasbro stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Hasbro's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Hasbro's P/E ratio

Hasbro's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 20x. In other words, Hasbro shares trade at around 20x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Hasbro's PEG ratio

Hasbro's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.4056. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Hasbro's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Hasbro's EBITDA

Hasbro's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $1 billion.

The EBITDA is a measure of a Hasbro's overall financial performance and is widely used to measure a its profitability.

Hasbro financials

Revenue TTM $6.2 billion
Operating margin TTM 12.37%
Gross profit TTM $3.2 billion
Return on assets TTM 4.82%
Return on equity TTM 13.7%
Profit margin 6.7%
Book value $21.55
Market capitalisation $8.2 billion

TTM: trailing 12 months

Hasbro's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Hasbro.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Hasbro's total ESG risk score

Total ESG risk: 12.46

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Hasbro's overall score of 12.46 (as at 12/31/2018) is excellent – landing it in it in the 5th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Hasbro is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Hasbro's environmental score

Environmental score: 2.02/100

Hasbro's environmental score of 2.02 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that Hasbro is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Hasbro's social score

Social score: 9.21/100

Hasbro's social score of 9.21 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that Hasbro is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Hasbro's governance score

Governance score: 6.74/100

Hasbro's governance score puts it squarely in the 3rd percentile of companies rated in the same sector. That could suggest that Hasbro is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Hasbro's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Hasbro scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Hasbro has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Hasbro Inc was last rated for ESG on: 2019-01-01.

Total ESG score 12.46
Total ESG percentile 4.62
Environmental score 2.02
Environmental score percentile 3
Social score 9.21
Social score percentile 3
Governance score 6.74
Governance score percentile 3
Level of controversy 2

Hasbro share dividends

89%

Dividend payout ratio: 89.17% of net profits

Recently Hasbro has paid out, on average, around 89.17% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 4.78% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Hasbro shareholders could enjoy a 4.78% return on their shares, in the form of dividend payments. In Hasbro's case, that would currently equate to about $2.78 per share.

Hasbro's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

Hasbro's most recent dividend payout was on 14 February 2023. The latest dividend was paid out to all shareholders who bought their shares by 30 January 2023 (the "ex-dividend date").

Have Hasbro's shares ever split?

Hasbro's shares were split on a 3:2 basis on 15 March 1999. So if you had owned 2 shares the day before before the split, the next day you'd have owned 3 shares. This wouldn't directly have changed the overall worth of your Hasbro shares – just the quantity. However, indirectly, the new 33.3% lower share price could have impacted the market appetite for Hasbro shares which in turn could have impacted Hasbro's share price.

Hasbro share price volatility

Over the last 12 months, Hasbro's shares have ranged in value from as little as $54.001 up to $101.0835. A popular way to gauge a stock's volatility is its "beta".

HAS.US volatility(beta: 0.74)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Hasbro's is 0.7388. This would suggest that Hasbro's shares are less volatile than average (for this exchange).

Hasbro overview

Hasbro, Inc. , together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparels. Its toys and games include action figures, arts and crafts and creative play products, fashion and other dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparels, publishing products, home goods and electronics, and toy products. The company's Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading card, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development, acquisition, production, distribution, and sale of world-class entertainment content, including film, scripted and unscripted television, family programming, digital content, and live entertainment.

Frequently asked questions

What percentage of Hasbro is owned by insiders or institutions?
Currently 7.737% of Hasbro shares are held by insiders and 85.28% by institutions.
How many people work for Hasbro?
Latest data suggests 6,640 work at Hasbro.
When does the fiscal year end for Hasbro?
Hasbro's fiscal year ends in December.
Where is Hasbro based?
Hasbro's address is: 1027 Newport Avenue, Pawtucket, RI, United States, 02861-1059
What is Hasbro's ISIN number?
Hasbro's international securities identification number is: US4180561072
What is Hasbro's CUSIP number?
Hasbro's Committee on Uniform Securities Identification Procedures number is: 418056107

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