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How to buy Hallmark Financial Services stock | $3.3

Own Hallmark Financial Services stock in just a few minutes.

Fact checked

Hallmark Financial Services, Inc is an insurance-property & casualty business based in the US. Hallmark Financial Services shares (HALL) are listed on the NASDAQ and all prices are listed in US Dollars. Hallmark Financial Services employs 486 staff and has a trailing 12-month revenue of around USD$485.9 million.

How to buy shares in Hallmark Financial Services

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Hallmark Financial Services. Find the stock by name or ticker symbol: HALL. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Hallmark Financial Services reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$3.3, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Hallmark Financial Services, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Hallmark Financial Services. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Hallmark Financial Services share price

Use our graph to track the performance of HALL stocks over time.

Hallmark Financial Services shares at a glance

Information last updated 2020-12-27.
Latest market closeUSD$3.3
52-week rangeUSD$2.28 - USD$18.94
50-day moving average USD$3.3288
200-day moving average USD$3.1519
Wall St. target priceUSD$5.5
PE ratio 2.5325
Dividend yield N/A (0%)
Earnings per share (TTM) USD$1.543

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Hallmark Financial Services stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Hallmark Financial Services price performance over time

Historical closes compared with the close of $3.3 from 2020-12-09

1 week (2021-01-11) -1.49%
1 month (2020-12-18) -0.30%
3 months (2020-10-16) 16.20%
6 months (2020-07-17) 4.76%
1 year (2020-01-17) -82.41%
2 years (2019-01-18) -65.66%
3 years (2018-01-18) 10.23
5 years (2016-01-15) 10.57

Is Hallmark Financial Services under- or over-valued?

Valuing Hallmark Financial Services stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Hallmark Financial Services's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Hallmark Financial Services's P/E ratio

Hallmark Financial Services's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 3x. In other words, Hallmark Financial Services shares trade at around 3x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Hallmark Financial Services's PEG ratio

Hallmark Financial Services's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 9.43. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Hallmark Financial Services's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Hallmark Financial Services's EBITDA

Hallmark Financial Services's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$9.7 million.

The EBITDA is a measure of a Hallmark Financial Services's overall financial performance and is widely used to measure a its profitability.

Hallmark Financial Services financials

Revenue TTM USD$485.9 million
Gross profit TTM USD$124.2 million
Return on assets TTM -3.92%
Return on equity TTM -50.6%
Profit margin -24.61%
Book value $9.711
Market capitalisation USD$59.9 million

TTM: trailing 12 months

Shorting Hallmark Financial Services shares

There are currently 158,932 Hallmark Financial Services shares held short by investors – that's known as Hallmark Financial Services's "short interest". This figure is 19.1% down from 196,436 last month.

There are a few different ways that this level of interest in shorting Hallmark Financial Services shares can be evaluated.

Hallmark Financial Services's "short interest ratio" (SIR)

Hallmark Financial Services's "short interest ratio" (SIR) is the quantity of Hallmark Financial Services shares currently shorted divided by the average quantity of Hallmark Financial Services shares traded daily (recently around 95168.862275449). Hallmark Financial Services's SIR currently stands at 1.67. In other words for every 100,000 Hallmark Financial Services shares traded daily on the market, roughly 1670 shares are currently held short.

However Hallmark Financial Services's short interest can also be evaluated against the total number of Hallmark Financial Services shares, or, against the total number of tradable Hallmark Financial Services shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Hallmark Financial Services's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Hallmark Financial Services shares in existence, roughly 20 shares are currently held short) or 0.0253% of the tradable shares (for every 100,000 tradable Hallmark Financial Services shares, roughly 25 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Hallmark Financial Services.

Find out more about how you can short Hallmark Financial Services stock.

Hallmark Financial Services share dividends

We're not expecting Hallmark Financial Services to pay a dividend over the next 12 months.

Have Hallmark Financial Services's shares ever split?

Hallmark Financial Services's shares were split on a 1:6 basis on 31 July 2006. So if you had owned 6 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Hallmark Financial Services shares – just the quantity. However, indirectly, the new 500% higher share price could have impacted the market appetite for Hallmark Financial Services shares which in turn could have impacted Hallmark Financial Services's share price.

Hallmark Financial Services share price volatility

Over the last 12 months, Hallmark Financial Services's shares have ranged in value from as little as $2.28 up to $18.94. A popular way to gauge a stock's volatility is its "beta".

HALL.US volatility(beta: 1.48)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Hallmark Financial Services's is 1.4777. This would suggest that Hallmark Financial Services's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Hallmark Financial Services overview

Hallmark Financial Services, Inc., through its subsidiaries, underwrites, markets, distributes, and services property/casualty insurance products to businesses and individuals in the United States. The company operates through Specialty Commercial, Standard Commercial, and Personal segments. The Specialty Commercial segment provides primary and excess commercial vehicle insurance products and services; primary and excess liability, excess public entity liability, and E&S package and garage liability insurance products and services; primary and excess commercial property insurance for catastrophe and non-catastrophe exposures; healthcare and financial lines professional liability insurance products and services primarily for businesses, medical professionals, medical facilities, and senior care facilities; and general aviation and satellite launch property/casualty insurance products and services, as well as various specialty programs. The Standard Commercial segment offers package and monoline property/casualty insurance products and services. The Personal segment provides non-standard personal automobile and renters insurance products and services. The company markets its insurance products through independent general agents, retail agents, and specialty brokers. Hallmark Financial Services, Inc. was founded in 1987 and is headquartered in Dallas, Texas.

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