Finder makes money from featured partners, but editorial opinions are our own. Advertiser Disclosure

How to buy General Mills stock

Learn how to easily invest in General Mills stock.

General Mills is a packaged foods business based in the US. General Mills shares (GIS) are listed on the NYSE and all prices are listed in US Dollars. General Mills employs 32,500 staff and has a trailing 12-month revenue of around $19.4 billion.

How to buy General Mills stock

  1. Open a stock trading account. Use our comparison table or choose from our Top Picks.
  2. Confirm your payment details. Fund your account with a bank transfer, debit card or credit card and take advantage of any signup bonuses.
  3. Search for the stock by name or ticker symbol – GIS. It's that simple.

Best for low fees

Finder Award

SoFi Invest


  • Trade stocks for $0 and no annual fee
  • Start trading with a $0 minimum deposit
  • Get up to $1,000 when you fund a new account within 30 days

Promoted for easy user experience

Robinhood


  • Get free stock upon signup
  • Earn 4% interest on uninvested cash with Robinhood Gold
  • Get 1% match on contributions to a Robinhood IRA

Promoted for options trading

tastyworks


  • $0 commissions on stocks and ETFs
  • $0 closing commissions on stock and ETF options
  • Get $200 in US stocks when you open and fund an account with min. $2,000 for 3+ mos.

General Mills stock price (NYSE: GIS)

Use our graph to track the performance of GIS stocks over time.

General Mills shares at a glance

Information last updated 2023-01-25.
Latest market close$78.21
52-week range$59.98 - $87.79
50-day moving average $83.29
200-day moving average $76.47
Wall St. target price$81.61
PE ratio 18.7593
Dividend yield $2.1 (2.79%)
Earnings per share (TTM) $4.79

Buy General Mills stocks from these brokerages

Compare special offers, low fees and a wide range of types of investments among top trading platforms.
1 - 5 of 5
Name Product Available asset types Stock trade fee Minimum deposit Signup bonus
SoFi Invest
Stocks, Options, ETFs, Cryptocurrency
$0
$0
Get up to $1,000
when you fund a new account within 30 days.
Winner of Finder’s Best Low-Cost Broker award.
Robinhood
Stocks, Options, ETFs, Cryptocurrency
$0
$0
Get a free stock
when you successfully sign up and link your bank account.
Make unlimited commission-free trades, plus earn 4% interest on uninvested cash in your account with Robinhood Gold.
tastyworks
Stocks, Options, ETFs, Cryptocurrency
$0
$0
Get $200 in US stocks
when you open and fund an account with min. $2,000 for 3+ mos.
Highly commended for Best Derivatives Trading Platform award.
Public.com
Stocks, ETFs, Cryptocurrency, Alternatives
$0
$0
Get up to $300 in either stocks or crypto
when you use code FINDERUS to sign up and fund a new account.
Trade stocks and ETFs commission-free, plus gain access to alternative investments like art, NFTs and more.
Interactive Brokers
Stocks, Bonds, Options, Mutual funds, ETFs, Cryptocurrency, Futures, Forex
$0
$0
N/A
Winner of Finder’s Best Overall Stock Broker award.
loading

Compare up to 4 providers

Information on this page is for educational purposes only. Finder is not an advisor or brokerage service, and we don't recommend investors to trade specific stocks or other investments.

Finder is not a client of any featured partner. We may be paid a fee for referring prospective clients to a partner, though it is not a recommendation to invest in any one partner.

Is it a good time to buy General Mills stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

General Mills price performance over time

Historical closes compared with the close of $78.21 from 2023-01-30

1 week (2023-01-24) 1.56%
1 month (2022-12-28) N/A
3 months (2022-10-28) N/A
6 months (2022-08-01) 3.32%
1 year (2022-02-01) 14.59%
2 years (2021-02-01) 35.90%
3 years (2020-01-31) 49.77%
5 years (2018-02-01) 35.12%

Is General Mills stock undervalued or overvalued?

Valuing General Mills stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of General Mills's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

General Mills's P/E ratio

General Mills's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 19x. In other words, General Mills shares trade at around 19x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

General Mills's PEG ratio

General Mills's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 3.1063. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into General Mills's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

General Mills's EBITDA

General Mills's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $3.8 billion.

The EBITDA is a measure of a General Mills's overall financial performance and is widely used to measure a its profitability.

General Mills financials

Revenue TTM $19.4 billion
Operating margin TTM 16.55%
Gross profit TTM $6.4 billion
Return on assets TTM 6.28%
Return on equity TTM 2961.46%
Profit margin 15.02%
Book value $17.15
Market capitalisation $45.4 billion

TTM: trailing 12 months

General Mills's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like General Mills.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

General Mills's total ESG risk score

Total ESG risk: 27.62

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and General Mills's overall score of 27.62 (as at 12/31/2018) is pretty good – landing it in it in the 37th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like General Mills is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

General Mills's environmental score

Environmental score: 12.04/100

General Mills's environmental score of 12.04 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that General Mills is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

General Mills's social score

Social score: 12.75/100

General Mills's social score of 12.75 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that General Mills is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

General Mills's governance score

Governance score: 8.32/100

General Mills's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that General Mills is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

General Mills's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. General Mills scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that General Mills has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

General Mills Inc was last rated for ESG on: 2019-01-01.

Total ESG score 27.62
Total ESG percentile 36.94
Environmental score 12.04
Environmental score percentile 5
Social score 12.75
Social score percentile 5
Governance score 8.32
Governance score percentile 5
Level of controversy 2

General Mills share dividends

51%

Dividend payout ratio: 51.08% of net profits

Recently General Mills has paid out, on average, around 51.08% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 2.79% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), General Mills shareholders could enjoy a 2.79% return on their shares, in the form of dividend payments. In General Mills's case, that would currently equate to about $2.1 per share.

General Mills's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

General Mills's most recent dividend payout was on 31 January 2023. The latest dividend was paid out to all shareholders who bought their shares by 8 January 2023 (the "ex-dividend date").

Have General Mills's shares ever split?

General Mills's shares were split on a 2:1 basis on 8 June 2010. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your General Mills shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for General Mills shares which in turn could have impacted General Mills's share price.

General Mills share price volatility

Over the last 12 months, General Mills's shares have ranged in value from as little as $59.9835 up to $87.7851. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while General Mills's is 0.3324. This would suggest that General Mills's shares are less volatile than average (for this exchange).

General Mills overview

General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates in five segments: North America Retail; Convenience Stores & Foodservice; Europe & Australia; Asia & Latin America; and Pet. It offers ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and salty snacks, ice cream, nutrition bars, wellness beverages, and savory and grain snacks, as well as various organic products, including frozen and shelf-stable vegetables. It also supplies branded and unbranded food products to the North American foodservice and commercial baking industries; and manufactures and markets pet food products, including dog and cat food. The company markets its products under the Annie's, Betty Crocker, Bisquick, Blue Buffalo, Blue Basics, Blue Freedom, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, EPIC, Fiber One, Food Should Taste Good, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto's, Go-Gurt, Gold Medal, Golden Grahams, Häagen-Dazs, Helpers, Jus-Rol, Kitano, Kix, Lärabar, Latina, Liberté, Lucky Charms, Muir Glen, Nature Valley, Oatmeal Crisp, Old El Paso, Oui, Pillsbury, Progresso, Raisin Nut Bran, Total, Totino's, Trix, Wanchai Ferry, Wheaties, Wilderness, Yoki, and Yoplait trademarks. It sells its products directly, as well as through broker and distribution arrangements to grocery stores, mass merchandisers, membership stores, natural food chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores, as well as drug, dollar, and discount chains.

Frequently asked questions

What percentage of General Mills is owned by insiders or institutions?
Currently 0.174% of General Mills shares are held by insiders and 78.696% by institutions.
How many people work for General Mills?
Latest data suggests 32,500 work at General Mills.
When does the fiscal year end for General Mills?
General Mills's fiscal year ends in May.
Where is General Mills based?
General Mills's address is: Number One General Mills Boulevard, Minneapolis, MN, United States, 55426
What is General Mills's ISIN number?
General Mills's international securities identification number is: US3703341046
What is General Mills's CUSIP number?
General Mills's Committee on Uniform Securities Identification Procedures number is: 370334104

More guides on Finder

Ask an Expert

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and finder.com Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site