How to buy Gaia stock - 03 March

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How to buy Gaia stock

Own Gaia stock in just a few minutes.

Fact checked

Gaia, Inc is an internet content & information business based in the US. Gaia shares (GAIA) are listed on the NASDAQ and all prices are listed in US Dollars. Gaia employs 135 staff and has a trailing 12-month revenue of around USD$66.8 million.

How to buy shares in Gaia

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Gaia. Find the stock by name or ticker symbol: GAIA. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Gaia reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Gaia, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Gaia. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Gaia share price

Use our graph to track the performance of GAIA stocks over time.

Gaia shares at a glance

Information last updated 2021-03-03.
52-week rangeUSD$4.7 - USD$12.79
50-day moving average USD$9.885
200-day moving average USD$10.4113
Wall St. target priceUSD$17.19
PE ratio 385.1852
Dividend yield N/A (0%)
Earnings per share (TTM) USD$0.027

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Gaia stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Is Gaia under- or over-valued?

Valuing Gaia stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Gaia's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Gaia's P/E ratio

Gaia's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 385x. In other words, Gaia shares trade at around 385x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Gaia's PEG ratio

Gaia's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 16.3833. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Gaia's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.


Gaia's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$7.4 million.

The EBITDA is a measure of a Gaia's overall financial performance and is widely used to measure a its profitability.

Gaia financials

Revenue TTM USD$66.8 million
Gross profit TTM USD$58.2 million
Return on assets TTM -2.68%
Return on equity TTM 0.73%
Profit margin 0.78%
Book value $3.87
Market capitalisation USD$199.5 million

TTM: trailing 12 months

Shorting Gaia shares

There are currently 899,429 Gaia shares held short by investors – that's known as Gaia's "short interest". This figure is 7.8% down from 976,040 last month.

There are a few different ways that this level of interest in shorting Gaia shares can be evaluated.

Gaia's "short interest ratio" (SIR)

Gaia's "short interest ratio" (SIR) is the quantity of Gaia shares currently shorted divided by the average quantity of Gaia shares traded daily (recently around 84691.996233522). Gaia's SIR currently stands at 10.62. In other words for every 100,000 Gaia shares traded daily on the market, roughly 10620 shares are currently held short.

However Gaia's short interest can also be evaluated against the total number of Gaia shares, or, against the total number of tradable Gaia shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Gaia's short interest could be expressed as 0.05% of the outstanding shares (for every 100,000 Gaia shares in existence, roughly 50 shares are currently held short) or 0.0806% of the tradable shares (for every 100,000 tradable Gaia shares, roughly 81 shares are currently held short).

A SIR above 10% would generally be considered pretty high, pointing to a potentially pessimistic outlook for the share price and a discouraging interest in betting against Gaia.

Find out more about how you can short Gaia stock.

Gaia share dividends

We're not expecting Gaia to pay a dividend over the next 12 months.

Gaia share price volatility

Over the last 12 months, Gaia's shares have ranged in value from as little as $4.7 up to $12.79. A popular way to gauge a stock's volatility is its "beta".

GAIA.US volatility(beta: 0.69)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Gaia's is 0.6894. This would suggest that Gaia's shares are less volatile than average (for this exchange).

Gaia overview

Gaia, Inc. operates a digital video subscription service and online community for underserved member base worldwide. The company has a digital content library of approximately 8,000 titles in English, Spanish, German, and French languages available to its subscribers on Internet-connected devices. The company's network includes Yoga channel, which offers access to yoga, eastern arts, and other movement based classes; Transformation channel that provides spiritual growth, personal development, and consciousness content; Alternative Healing channel, which features content focused on food and nutrition, holistic healing, alternative and integrative medicines, and longevity; and Seeking Truth channel that offers speakers, authors, and experts in the alternative media world. Gaia, Inc. complements its produced and owned content through long term licensing agreements. The company was formerly known as Gaiam, Inc. and changed its name to Gaia, Inc. in July 2016. Gaia, Inc. was incorporated in 1988 and is headquartered in Louisville, Colorado.

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