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How to buy Facebook (FB) stock

Learn how to easily invest in Facebook stock.

Facebook, Inc
NASDAQ: FB - USD
INTERNET CONTENT & INFORMATION
$372.46
+$2.67 (+0.72%)

Facebook, Inc (FB) is a leading internet content & information business based in the US. It opened the day at $360.91 after a previous close of $351.19. During the day the price has varied from a low of $357.19 to a high of $375.33. The latest price was $369.79 (25 minute delay). Facebook is listed on the NASDAQ and employs 60,654 staff. All prices are listed in US Dollars.

How to buy shares in Facebook

  1. Compare share trading platforms.Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – FB – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Facebook stock price (NASDAQ: FB)

Use our graph to track the performance of FB stocks over time.

Facebook shares at a glance

Information last updated 2021-07-23.
Open$360.91
High$375.33
Low$357.19
Close$369.79
Previous close$351.19
Change $18.60
Change % 5.2963%
Volume 33,694,328
Information last updated 2021-07-23.
52-week range$229.00 - $358.79
50-day moving average $341.61
200-day moving average $300.78
Wall St. target price$386.47
PE ratio 30.0908
Dividend yield N/A (0%)
Earnings per share (TTM) $11.67

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Facebook stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Facebook price performance over time

Historical closes compared with the close of $369.79 from 2021-06-04

1 week (2021-07-16) N/A
1 month (2021-06-25) 8.33%
3 months (2021-04-27) 21.81%
6 months (2021-01-23) N/A
1 year (2020-07-23) N/A
2 years (2019-07-23) N/A
3 years (2018-07-23) N/A
5 years (2016-07-23) N/A

Is Facebook under- or over-valued?

Valuing Facebook stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Facebook's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Facebook's P/E ratio

Facebook's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 30x. In other words, Facebook shares trade at around 30x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Facebook's PEG ratio

Facebook's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.153. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Facebook's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Facebook's EBITDA

Facebook's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $45.4 billion.

The EBITDA is a measure of a Facebook's overall financial performance and is widely used to measure a its profitability.

Facebook financials

Revenue TTM $94.4 billion
Operating margin TTM 40.42%
Gross profit TTM $69.3 billion
Return on assets TTM 15.8%
Return on equity TTM 28.24%
Profit margin 35.74%
Book value $47.05
Market capitalisation $995.8 billion

TTM: trailing 12 months

Shorting Facebook shares

There are currently 27.6 million Facebook shares held short by investors – that's known as Facebook's "short interest". This figure is 4.4% up from 26.5 million last month.

There are a few different ways that this level of interest in shorting Facebook shares can be evaluated.

Facebook's "short interest ratio" (SIR)

Facebook's "short interest ratio" (SIR) is the quantity of Facebook shares currently shorted divided by the average quantity of Facebook shares traded daily (recently around 15.7 million). Facebook's SIR currently stands at 1.76. In other words for every 100,000 Facebook shares traded daily on the market, roughly 1760 shares are currently held short.

However Facebook's short interest can also be evaluated against the total number of Facebook shares, or, against the total number of tradable Facebook shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Facebook's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 Facebook shares in existence, roughly 10 shares are currently held short) or 0.0116% of the tradable shares (for every 100,000 tradable Facebook shares, roughly 12 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Facebook.

Find out more about how you can short Facebook stock.

Facebook's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Facebook.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Facebook's total ESG risk score

Total ESG risk: 29.4

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Facebook's overall score of 29.4 (as at 12/31/2018) is nothing to write home about – landing it in it in the 59th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Facebook is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Facebook's environmental score

Environmental score: 0.07/100

Facebook's social score

Social score: 13.68/100

Facebook's governance score

Governance score: 8.28/100

Facebook's controversy score

Controversy score: 4/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Facebook scored a 4 out of 5 for controversy – the second-lowest score possible, reflecting that Facebook has a damaged public profile.

Environmental, social, and governance (ESG) summary

Facebook, Inc was last rated for ESG on: 2019-01-01.

Total ESG score 29.4
Total ESG percentile 59.14
Environmental score 0.07
Social score 13.68
Governance score 8.28
Level of controversy 4

Facebook share dividends

We're not expecting Facebook to pay a dividend over the next 12 months.

Facebook share price volatility

Over the last 12 months, Facebook's shares have ranged in value from as little as $229 up to $358.79. A popular way to gauge a stock's volatility is its "beta".

FB.US volatility(beta: 1.3)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Facebook's is 1.2982. This would suggest that Facebook's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Facebook overview

Facebook, Inc. develops products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality headsets, and in-home devices worldwide. The company's products include Facebook that enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers; Instagram, a community for sharing photos, videos, and private messages; Messenger, a messaging application for people to connect with friends, family, groups, and businesses across platforms and devices; and WhatsApp, a messaging application that is used by people and businesses to communicate in a private way. It also provides Facebook Reality Labs, an augmented and virtual reality product that help people feel connected, anytime, and anywhere. Facebook, Inc. was founded in 2004 and is headquartered in Menlo Park, California. .

Frequently asked questions

What percentage of Facebook is owned by insiders or institutions?
Currently 0.585% of Facebook shares are held by insiders and 80.15% by institutions.
How many people work for Facebook?
Latest data suggests 60,654 work at Facebook.
When does the fiscal year end for Facebook?
Facebook's fiscal year ends in December.
Where is Facebook based?
Facebook's address is: 1601 Willow Road, Menlo Park, CA, United States, 94025
What is Facebook's ISIN number?
Facebook's international securities identification number is: US30303M1027
What is Facebook's CUSIP number?
Facebook's Committee on Uniform Securities Identification Procedures number is: 30303M102

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