How to buy Digital Media Solutions stock - 05 March

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How to buy Digital Media Solutions stock

Own Digital Media Solutions stock in just a few minutes.


Fact checked

Digital Media Solutions, Inc is an advertising agencies business based in the US. Digital Media Solutions shares (DMS) are listed on the NYSE and all prices are listed in US Dollars. Digital Media Solutions employs 400 staff and has a trailing 12-month revenue of around USD$333.4 million.

How to buy shares in Digital Media Solutions

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Digital Media Solutions. Find the stock by name or ticker symbol: DMS. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Digital Media Solutions reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Digital Media Solutions, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Digital Media Solutions. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Digital Media Solutions share price

Use our graph to track the performance of DMS stocks over time.

Digital Media Solutions shares at a glance

Information last updated 2021-03-03.
52-week rangeUSD$6.32 - USD$15.27
50-day moving average USD$12.2097
200-day moving average USD$9.4499
Wall St. target priceUSD$14.75
PE ratio 11.6744
Dividend yield N/A (0%)
Earnings per share (TTM) USD$-0.0653

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Digital Media Solutions stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Is Digital Media Solutions under- or over-valued?

Valuing Digital Media Solutions stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Digital Media Solutions's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Digital Media Solutions's P/E ratio

Digital Media Solutions's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 12x. In other words, Digital Media Solutions shares trade at around 12x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Digital Media Solutions's EBITDA

Digital Media Solutions's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$37.3 million.

The EBITDA is a measure of a Digital Media Solutions's overall financial performance and is widely used to measure a its profitability.

Digital Media Solutions financials

Revenue TTM USD$333.4 million
Operating margin TTM 5.79%
Gross profit TTM USD$65 million
Return on assets TTM 6.94%
Return on equity TTM 0%
Profit margin -0.14%
Book value N/A
Market capitalisation USD$607.9 million

TTM: trailing 12 months

Shorting Digital Media Solutions shares

There are currently 623,316 Digital Media Solutions shares held short by investors – that's known as Digital Media Solutions's "short interest". This figure is 152.1% up from 247,273 last month.

There are a few different ways that this level of interest in shorting Digital Media Solutions shares can be evaluated.

Digital Media Solutions's "short interest ratio" (SIR)

Digital Media Solutions's "short interest ratio" (SIR) is the quantity of Digital Media Solutions shares currently shorted divided by the average quantity of Digital Media Solutions shares traded daily (recently around 122218.82352941). Digital Media Solutions's SIR currently stands at 5.1. In other words for every 100,000 Digital Media Solutions shares traded daily on the market, roughly 5100 shares are currently held short.

However Digital Media Solutions's short interest can also be evaluated against the total number of Digital Media Solutions shares, or, against the total number of tradable Digital Media Solutions shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Digital Media Solutions's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 Digital Media Solutions shares in existence, roughly 10 shares are currently held short) or 0.0192% of the tradable shares (for every 100,000 tradable Digital Media Solutions shares, roughly 19 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Digital Media Solutions.

Find out more about how you can short Digital Media Solutions stock.

Digital Media Solutions share dividends

We're not expecting Digital Media Solutions to pay a dividend over the next 12 months.

Digital Media Solutions overview

Digital Media Solutions, Inc. provides technology and digital performance technology solutions in the United States. It operates in three segments: Brand Direct, Marketplace, and Other. The company operates as a performance marketing engine for companies across various industries, including consumer finance, education, automotive, insurance, home services, brand performance, gig, health and wellness, and career. It builds, hosts, and maintains a portfolio of owned and operated websites in various verticals, such as insurance, education, home services, consumer finance, and automotive; and digital performance marketing solutions for its advertising clients' brand-specific products or services. The company also offers software-as-a-service and managed services to clients in the insurance, consumer finance, and education verticals. Digital Media Solutions, Inc. was founded in 2000 and is headquartered in Clearwater, Florida.

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