How to buy Digital Ally stock | 2.46

Digital Ally, Inc is a security & protection services business based in the US. Digital Ally shares (DGLY) are listed on the NASDAQ and all prices are listed in US Dollars. Digital Ally employs 119 staff and has a trailing 12-month revenue of around USD$9.5 million.

How to buy shares in Digital Ally

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for Digital Ally. Find the stock by name or ticker symbol: DGLY. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Digital Ally reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. At last close price of USD$2.46, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Digital Ally, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of Digital Ally. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted Digital Ally's share price?

Since the stock market crash in March caused by coronavirus, Digital Ally's share price has had significant positive movement.

Its last market close was USD$2.46, which is 43.09% up on its pre-crash value of USD$1.4 and 284.31% up on the lowest point reached during the March crash when the shares fell as low as USD$0.6401.

If you had bought USD$1,000 worth of Digital Ally shares at the start of February 2020, those shares would have been worth USD$814.59 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$2,562.51.

Digital Ally share price

Use our graph to track the performance of DGLY stocks over time.

Digital Ally shares at a glance

• Key figures

Information last updated 2020-10-20.

Latest market close	USD$2.46
52-week range	USD$0.6401 - USD$7.1
50-day moving average	USD$2.1606
200-day moving average	USD$2.2511
Wall St. target price	USD$5
PE ratio	N/A
Dividend yield	N/A (0%)
Earnings per share (TTM)	USD$-1.351

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Is it a good time to buy Digital Ally stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Digital Ally, Inc by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Digital Ally price performance over time

Historical closes compared with the close of $2.46 from 2020-11-16

1 week (2020-11-18)	2.07%
1 month (2020-10-23)	18.84%
3 months (2020-08-25)	18.84%
6 months (2020-05-22)	205.89%

1 year (2019-11-25)	125.73%
2 years (2018-11-23)	-15.75%
3 years (2017-11-24)	-7.17%
5 years (2015-11-25)	-48.10%

Digital Ally financials

Revenue TTM	USD$9.5 million
Gross profit TTM	USD$3.2 million
Return on assets TTM	-33.22%
Return on equity TTM	-164.86%
Profit margin	-97.3%
Book value	$0.502
Market capitalisation	USD$56.6 million

TTM: trailing 12 months

Shorting Digital Ally shares

There are currently 3.8 million Digital Ally shares held short by investors – that's known as Digital Ally's "short interest". This figure is 21.3% up from 3.1 million last month.

There are a few different ways that this level of interest in shorting Digital Ally shares can be evaluated.

Digital Ally's "short interest ratio" (SIR)

Digital Ally's "short interest ratio" (SIR) is the quantity of Digital Ally shares currently shorted divided by the average quantity of Digital Ally shares traded daily (recently around 2.7 million). Digital Ally's SIR currently stands at 1.42. In other words for every 100,000 Digital Ally shares traded daily on the market, roughly 1420 shares are currently held short.

However Digital Ally's short interest can also be evaluated against the total number of Digital Ally shares, or, against the total number of tradable Digital Ally shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Digital Ally's short interest could be expressed as 0.14% of the outstanding shares (for every 100,000 Digital Ally shares in existence, roughly 140 shares are currently held short) or 0.1571% of the tradable shares (for every 100,000 tradable Digital Ally shares, roughly 157 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Digital Ally.

Find out more about how you can short Digital Ally stock.

Digital Ally share dividends

We're not expecting Digital Ally to pay a dividend over the next 12 months.

Have Digital Ally's shares ever split?

Digital Ally's shares were split on a 1:8 basis on 24 August 2012. So if you had owned 8 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Digital Ally shares – just the quantity. However, indirectly, the new 700% higher share price could have impacted the market appetite for Digital Ally shares which in turn could have impacted Digital Ally's share price.

Digital Ally share price volatility

Over the last 12 months, Digital Ally's shares have ranged in value from as little as $0.6401 up to $7.1. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Digital Ally's is 0.5273. This would suggest that Digital Ally's shares are less volatile than average (for this exchange).

Digital Ally overview

Digital Ally, Inc. produces and sells digital video imaging and storage products for use in law enforcement, security, and commercial applications in the United States and internationally. Its digital audio/video recording, storage, and other products include an in-car digital audio/video recorder that is contained in a rear view mirror for law enforcement vehicles and commercial fleets; and hands-free automatic activated body-worn cameras and in-car video systems, as well as provides its law enforcement customers with audio/video surveillance from multiple vantage points. The company also provides VuLink, an in-car device that enables an in-car and body worn digital audio/video camera system to automatically and simultaneously start recording; and Digital Ally, a suite of data management Web-based tools to assist fleet managers in the organization, archival, and management of videos and telematics information. In addition, its digital audio/video recording, storage, and other products comprise a miniature body-worn digital video system; VuVault.net, a law enforcement cloud storage solution, including cloud-based fleet management and driver monitoring/training applications; and FleetVU Manager, a Web-based software for commercial fleet tracking and monitoring. The company sells its products through direct sales and third-party distributors. Digital Ally, Inc. is headquartered in Lenexa, Kansas.

Frequently asked questions

• What percentage of Digital Ally is owned by insiders or institutions?

  Currently 25.148% of Digital Ally shares are held by insiders and 3.986% by institutions.

• How many people work for Digital Ally?

  Latest data suggests 119 work at Digital Ally.

• When does the fiscal year end for Digital Ally?

  Digital Ally's fiscal year ends in December.

• Where is Digital Ally based?

  Digital Ally's address is: 9705 Loiret Boulevard, Lenexa, KS, United States, 66219

• What is Digital Ally's ISIN number?

  Digital Ally's international securities identification number is: US25382P1093

• What is Digital Ally's CUSIP number?

  Digital Ally's Committee on Uniform Securities Identification Procedures number is: 25382P109