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How to buy Deluxe Corporation stock | 26.96

Own Deluxe Corporation stock in just a few minutes.


Fact checked

Deluxe Corporation is an advertising agencies business based in the US. Deluxe Corporation shares (DLX) are listed on the NYSE and all prices are listed in US Dollars. Deluxe Corporation employs 6,623 staff and has a trailing 12-month revenue of around USD$1.9 billion.

How to buy shares in Deluxe Corporation

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Deluxe Corporation. Find the stock by name or ticker symbol: DLX. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Deluxe Corporation reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$26.96, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Deluxe Corporation, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Deluxe Corporation. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted Deluxe Corporation's share price?

Since the stock market crash in March caused by coronavirus, Deluxe Corporation's share price has had significant negative movement.

Its last market close was USD$26.96, which is 31.07% down on its pre-crash value of USD$39.11 and 37.76% up on the lowest point reached during the March crash when the shares fell as low as USD$19.57.

If you had bought USD$1,000 worth of Deluxe Corporation shares at the start of February 2020, those shares would have been worth USD$465.19 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$562.66.

Deluxe Corporation share price

Use our graph to track the performance of DLX stocks over time.

Deluxe Corporation shares at a glance

Information last updated 2020-10-20.
Latest market close USD$26.96
52-week range USD$18.9 - USD$54.145
50-day moving average USD$26.2246
200-day moving average USD$25.4622
Wall St. target price USD$38
PE ratio 22.3982
Dividend yield USD$1.2 (4.62%)
Earnings per share (TTM) USD$2.21

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Deluxe Corporation stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Deluxe Corporation price performance over time

Historical closes compared with the close of $26.96 from 2020-11-16

1 week (2020-11-18) -0.92%
1 month (2020-10-26) 9.95%
3 months (2020-08-25) -9.23%
6 months (2020-05-22) 16.51%
1 year (2019-11-25) -47.02%
2 years (2018-11-23) -44.64%
3 years (2017-11-24) -60.67%
5 years (2015-11-25) -54.37%

Is Deluxe Corporation under- or over-valued?

Valuing Deluxe Corporation stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Deluxe Corporation's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Deluxe Corporation's P/E ratio

Deluxe Corporation's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 22x. In other words, Deluxe Corporation shares trade at around 22x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Deluxe Corporation's PEG ratio

Deluxe Corporation's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.84. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Deluxe Corporation's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Deluxe Corporation's EBITDA

Deluxe Corporation's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$338.2 million.

The EBITDA is a measure of a Deluxe Corporation's overall financial performance and is widely used to measure a its profitability.

Deluxe Corporation financials

Revenue TTM USD$1.9 billion
Operating margin TTM 13.98%
Gross profit TTM USD$1.2 billion
Return on assets TTM 7.64%
Return on equity TTM -46.24%
Profit margin -16.68%
Book value $11.594
Market capitalisation USD$1 billion

TTM: trailing 12 months

Shorting Deluxe Corporation shares

There are currently 2.6 million Deluxe Corporation shares held short by investors – that's known as Deluxe Corporation's "short interest". This figure is 2.3% down from 2.7 million last month.

There are a few different ways that this level of interest in shorting Deluxe Corporation shares can be evaluated.

Deluxe Corporation's "short interest ratio" (SIR)

Deluxe Corporation's "short interest ratio" (SIR) is the quantity of Deluxe Corporation shares currently shorted divided by the average quantity of Deluxe Corporation shares traded daily (recently around 239771.75712971). Deluxe Corporation's SIR currently stands at 10.87. In other words for every 100,000 Deluxe Corporation shares traded daily on the market, roughly 10870 shares are currently held short.

However Deluxe Corporation's short interest can also be evaluated against the total number of Deluxe Corporation shares, or, against the total number of tradable Deluxe Corporation shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Deluxe Corporation's short interest could be expressed as 0.06% of the outstanding shares (for every 100,000 Deluxe Corporation shares in existence, roughly 60 shares are currently held short) or 0.0713% of the tradable shares (for every 100,000 tradable Deluxe Corporation shares, roughly 71 shares are currently held short).

A SIR above 10% would generally be considered pretty high, pointing to a potentially pessimistic outlook for the share price and a discouraging interest in betting against Deluxe Corporation.

Find out more about how you can short Deluxe Corporation stock.

Deluxe Corporation share dividends


Dividend payout ratio: 20.41% of net profits

Recently Deluxe Corporation has paid out, on average, around 20.41% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 4.62% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Deluxe Corporation shareholders could enjoy a 4.62% return on their shares, in the form of dividend payments. In Deluxe Corporation's case, that would currently equate to about $1.2 per share.

While Deluxe Corporation's payout ratio might seem low, this can signify that Deluxe Corporation is investing more in its future growth.

Deluxe Corporation's most recent dividend payout was on 8 September 2020. The latest dividend was paid out to all shareholders who bought their shares by 21 August 2020 (the "ex-dividend date").

Have Deluxe Corporation's shares ever split?

Deluxe Corporation's shares were split on a 10000:7995 basis on 2 January 2001. So if you had owned 7995 shares the day before before the split, the next day you'd have owned 10000 shares. This wouldn't directly have changed the overall worth of your Deluxe Corporation shares – just the quantity. However, indirectly, the new 20.1% lower share price could have impacted the market appetite for Deluxe Corporation shares which in turn could have impacted Deluxe Corporation's share price.

Deluxe Corporation share price volatility

Over the last 12 months, Deluxe Corporation's shares have ranged in value from as little as $18.9 up to $54.145. A popular way to gauge a stock's volatility is its "beta".

DLX.US volatility(beta: 1.5)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Deluxe Corporation's is 1.5025. This would suggest that Deluxe Corporation's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Deluxe Corporation overview

Deluxe Corporation provides printed business forms, checks, marketing solutions, accessories, and other products and services for small businesses and financial institutions. It operates through three segments: Small Business Services, Financial Services, and Direct Checks. The company provides marketing materials and promotional solutions, such as postcards, brochures, retail packaging supplies, apparel, greeting cards, and business cards; and treasury management solutions, including remittance and lockbox processing, remote deposit capture, receivables management, payment processing, and paperless treasury management, as well as software, hardware and digital imaging solutions. It also offers Web services comprising web hosting and domain name, logo and web design, payroll, email marketing, search engine marketing and optimization, and business incorporation and organization services; strategic targeting, lead optimization, retention, and cross-selling services; and fraud protection and security services, electronic checks and deposits, and digital engagement solutions, including loyalty and rewards programs and financial management tools. In addition, the company provides checks; printed business forms, such as deposit tickets, billing forms, work orders, job proposals, purchase orders, invoices, and personnel forms, as well as computer forms; and customized products comprising envelopes, office supplies, ink stamps, labels, check registers, and checkbook covers. It operates in the United States, Canada, Australia, South America, and Europe. The company was formerly known as Deluxe Check Printers, Incorporated and changed its name to Deluxe Corporation in 1988. Deluxe Corporation was founded in 1915 and is headquartered in Shoreview, Minnesota.

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