How to buy Deluxe Corporation stock

Deluxe Corporation is an advertising agencies business based in the US. Deluxe Corporation shares (DLX) are listed on the NYSE and all prices are listed in US Dollars. Deluxe Corporation employs 6,061 staff and has a trailing 12-month revenue of around USD$1.8 billion.

How to buy shares in Deluxe Corporation

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for Deluxe Corporation. Find the stock by name or ticker symbol: DLX. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Deluxe Corporation reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Deluxe Corporation, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of Deluxe Corporation. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Deluxe Corporation share price

Use our graph to track the performance of DLX stocks over time.

Deluxe Corporation shares at a glance

• Key figures

Information last updated 2021-04-15.

52-week range	USD$18.086 - USD$43.94
50-day moving average	USD$41.1063
200-day moving average	USD$32.1986
Wall St. target price	USD$48
PE ratio	220.6218
Dividend yield	USD$1.2 (2.83%)
Earnings per share (TTM)	USD$0.193

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Is it a good time to buy Deluxe Corporation stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Deluxe Corporation by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Is Deluxe Corporation under- or over-valued?

Valuing Deluxe Corporation stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Deluxe Corporation's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Deluxe Corporation's P/E ratio

Deluxe Corporation's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 221x. In other words, Deluxe Corporation shares trade at around 221x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Deluxe Corporation's PEG ratio

Deluxe Corporation's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.84. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Deluxe Corporation's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Deluxe Corporation's EBITDA

Deluxe Corporation's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$296.6 million.

The EBITDA is a measure of a Deluxe Corporation's overall financial performance and is widely used to measure a its profitability.

Deluxe Corporation financials

Revenue TTM	USD$1.8 billion
Operating margin TTM	12.54%
Gross profit TTM	USD$1.1 billion
Return on assets TTM	7.35%
Return on equity TTM	1.6%
Profit margin	0.49%
Book value	$12.882
Market capitalisation	USD$1.8 billion

TTM: trailing 12 months

Shorting Deluxe Corporation shares

There are currently 2.1 million Deluxe Corporation shares held short by investors – that's known as Deluxe Corporation's "short interest". This figure is 17.7% up from 1.8 million last month.

There are a few different ways that this level of interest in shorting Deluxe Corporation shares can be evaluated.

Deluxe Corporation's "short interest ratio" (SIR)

Deluxe Corporation's "short interest ratio" (SIR) is the quantity of Deluxe Corporation shares currently shorted divided by the average quantity of Deluxe Corporation shares traded daily (recently around 293678.51239669). Deluxe Corporation's SIR currently stands at 7.26. In other words for every 100,000 Deluxe Corporation shares traded daily on the market, roughly 7260 shares are currently held short.

However Deluxe Corporation's short interest can also be evaluated against the total number of Deluxe Corporation shares, or, against the total number of tradable Deluxe Corporation shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Deluxe Corporation's short interest could be expressed as 0.05% of the outstanding shares (for every 100,000 Deluxe Corporation shares in existence, roughly 50 shares are currently held short) or 0.0688% of the tradable shares (for every 100,000 tradable Deluxe Corporation shares, roughly 69 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Deluxe Corporation.

Find out more about how you can short Deluxe Corporation stock.

Deluxe Corporation share dividends

Dividend payout ratio: 23.53% of net profits

Recently Deluxe Corporation has paid out, on average, around 23.53% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 2.83% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Deluxe Corporation shareholders could enjoy a 2.83% return on their shares, in the form of dividend payments. In Deluxe Corporation's case, that would currently equate to about $1.2 per share.

While Deluxe Corporation's payout ratio might seem low, this can signify that Deluxe Corporation is investing more in its future growth.

Deluxe Corporation's most recent dividend payout was on 28 February 2021. The latest dividend was paid out to all shareholders who bought their shares by 11 February 2021 (the "ex-dividend date").

Have Deluxe Corporation's shares ever split?

Deluxe Corporation's shares were split on a 10000:7995 basis on 1 January 2001. So if you had owned 7995 shares the day before before the split, the next day you'd have owned 10000 shares. This wouldn't directly have changed the overall worth of your Deluxe Corporation shares – just the quantity. However, indirectly, the new 20.1% lower share price could have impacted the market appetite for Deluxe Corporation shares which in turn could have impacted Deluxe Corporation's share price.

Deluxe Corporation share price volatility

Over the last 12 months, Deluxe Corporation's shares have ranged in value from as little as $18.086 up to $43.94. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Deluxe Corporation's is 1.6917. This would suggest that Deluxe Corporation's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Deluxe Corporation overview

Deluxe Corporation provides technology-enabled solutions to small businesses and financial institutions in the United States, Canada, Australia, South America, and Europe. It operates through four segments: Payments, Cloud Solutions, Promotional Solutions, and Checks. The company provides treasury management solutions, including remittance and lockbox processing, remote deposit capture, receivables management, payment processing, and paperless treasury management solutions, as well as payment exchange, and fraud and security services; web hosting and design services, data-driven marketing solutions and hosted solutions that comprise digital engagement, logo design, financial institution profitability reporting, and business incorporation services. It also offers business forms, accessories, advertising specialties, promotional apparel, retail packaging, and strategic sourcing services; and printed personal and business checks. The company was formerly known as Deluxe Check Printers, Incorporated and changed its name to Deluxe Corporation in 1988. Deluxe Corporation was founded in 1915 and is headquartered in Shoreview, Minnesota. .

Frequently asked questions

• What percentage of Deluxe Corporation is owned by insiders or institutions?

  Currently 0.582% of Deluxe Corporation shares are held by insiders and 92.074% by institutions.

• How many people work for Deluxe Corporation?

  Latest data suggests 6,061 work at Deluxe Corporation.

• When does the fiscal year end for Deluxe Corporation?

  Deluxe Corporation's fiscal year ends in December.

• Where is Deluxe Corporation based?

  Deluxe Corporation's address is: 3680 Victoria Street North, Shoreview, MN, United States, 55126-2966

• What is Deluxe Corporation's ISIN number?

  Deluxe Corporation's international securities identification number is: US2480191012

• What is Deluxe Corporation's CUSIP number?

  Deluxe Corporation's Committee on Uniform Securities Identification Procedures number is: 248019101