How to buy Creative Realities stock | $1.11

Creative Realities, Inc is a software-application business based in the US. Creative Realities shares (CREX) are listed on the NASDAQ and all prices are listed in US Dollars. Creative Realities employs 100 staff and has a trailing 12-month revenue of around USD$18.5 million.

How to buy shares in Creative Realities

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for Creative Realities. Find the stock by name or ticker symbol: CREX. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Creative Realities reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. At last close price of USD$1.11, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Creative Realities, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of Creative Realities. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Creative Realities share price

Use our graph to track the performance of CREX stocks over time.

Creative Realities shares at a glance

• Key figures

Information last updated 2020-12-26.

Latest market close	USD$1.11
52-week range	USD$0.52 - USD$5.98
50-day moving average	USD$1.0629
200-day moving average	USD$1.5758
Wall St. target price	USD$5
PE ratio	7.4545
Dividend yield	N/A (0%)
Earnings per share (TTM)	USD$0.106

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Is it a good time to buy Creative Realities stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Creative Realities, Inc by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Creative Realities price performance over time

Historical closes compared with the close of $1.11 from 2020-12-18

1 week (2021-01-07)	-26.00%
1 month (2020-12-17)	0.91%
3 months (2020-10-15)	-1.77%
6 months (2020-07-15)	-50.67%

1 year (2020-01-15)	-26.95%
2 years (2019-01-15)	-55.95%
3 years (2018-01-13)	N/A
5 years (2016-01-15)	568.67%

Is Creative Realities under- or over-valued?

Valuing Creative Realities stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Creative Realities's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Creative Realities's P/E ratio

Creative Realities's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 7x. In other words, Creative Realities shares trade at around 7x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Creative Realities's EBITDA

Creative Realities's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$1.8 million.

The EBITDA is a measure of a Creative Realities's overall financial performance and is widely used to measure a its profitability.

Creative Realities financials

Revenue TTM	USD$18.5 million
Gross profit TTM	USD$13.7 million
Return on assets TTM	-10.53%
Return on equity TTM	-141.94%
Profit margin	-84.47%
Book value	$0.4
Market capitalisation	USD$14.2 million

TTM: trailing 12 months

Shorting Creative Realities shares

There are currently 129,152 Creative Realities shares held short by investors – that's known as Creative Realities's "short interest". This figure is 167.8% up from 48,224 last month.

There are a few different ways that this level of interest in shorting Creative Realities shares can be evaluated.

Creative Realities's "short interest ratio" (SIR)

Creative Realities's "short interest ratio" (SIR) is the quantity of Creative Realities shares currently shorted divided by the average quantity of Creative Realities shares traded daily (recently around 561530.43478261). Creative Realities's SIR currently stands at 0.23. In other words for every 100,000 Creative Realities shares traded daily on the market, roughly 230 shares are currently held short.

However Creative Realities's short interest can also be evaluated against the total number of Creative Realities shares, or, against the total number of tradable Creative Realities shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Creative Realities's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 Creative Realities shares in existence, roughly 10 shares are currently held short) or 0.0222% of the tradable shares (for every 100,000 tradable Creative Realities shares, roughly 22 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Creative Realities.

Find out more about how you can short Creative Realities stock.

Creative Realities share dividends

We're not expecting Creative Realities to pay a dividend over the next 12 months.

Have Creative Realities's shares ever split?

Creative Realities's shares were split on a 1:30 basis on 31 October 2018. So if you had owned 30 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Creative Realities shares – just the quantity. However, indirectly, the new 2900% higher share price could have impacted the market appetite for Creative Realities shares which in turn could have impacted Creative Realities's share price.

Creative Realities share price volatility

Over the last 12 months, Creative Realities's shares have ranged in value from as little as $0.52 up to $5.98. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Creative Realities's is 4.2037. This would suggest that Creative Realities's shares are significantly more volatile than the average for this exchange and represent a higher risk.

Creative Realities overview

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and other organizations in the United States and Canada. The company's technology and solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and Web-based media that enables its customers to engage with their consumers. It also provides consulting, experience design, content development and production, software development, engineering, implementation, and field services; software licenses; and maintenance and support services related to its software, managed systems, and solutions. The company sells its solutions to the automotive, apparel and accessories, banking, baby/children, beauty, CPG, department stores, digital out-of-home, electronics, fashion, fitness, foodservice/quick service restaurant, financial services, gaming, luxury, mass merchants, mobile operators, and pharmacy retail industries. Creative Realities, Inc. is headquartered in Louisville, Kentucky. Creative Realities, Inc. is a subsidiary of Slipstream Communications, LLC.

Frequently asked questions

• What percentage of Creative Realities is owned by insiders or institutions?

  Currently 9.002% of Creative Realities shares are held by insiders and 20.25% by institutions.

• How many people work for Creative Realities?

  Latest data suggests 100 work at Creative Realities.

• When does the fiscal year end for Creative Realities?

  Creative Realities's fiscal year ends in December.

• Where is Creative Realities based?

  Creative Realities's address is: 13100 Magisterial Drive, Louisville, KY, United States, 40223

• What is Creative Realities's ISIN number?

  Creative Realities's international securities identification number is: US22530J2006

• What is Creative Realities's CUSIP number?

  Creative Realities's Committee on Uniform Securities Identification Procedures number is: 22530J101