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How to buy Coty stock | 3.21

Own Coty stock in just a few minutes.


Fact checked

Coty Inc is a household & personal products business based in the US. Coty shares (COTY) are listed on the NYSE and all prices are listed in US Dollars. Coty employs 18,260 staff and has a trailing 12-month revenue of around USD$4.7 billion.

How to buy shares in Coty

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Coty. Find the stock by name or ticker symbol: COTY. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Coty reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$3.21, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Coty, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Coty. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted Coty's share price?

Since the stock market crash in March caused by coronavirus, Coty's share price has had significant negative movement.

Its last market close was USD$3.21, which is 71.44% down on its pre-crash value of USD$11.24 and 6.29% up on the lowest point reached during the March crash when the shares fell as low as USD$3.02.

If you had bought USD$1,000 worth of Coty shares at the start of February 2020, those shares would have been worth USD$487.71 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$303.99.

Coty share price

Use our graph to track the performance of COTY stocks over time.

Coty shares at a glance

Information last updated 2020-10-20.
Latest market close USD$3.21
52-week range USD$2.65 - USD$13.42
50-day moving average USD$3.2497
200-day moving average USD$4.2062
Wall St. target price USD$4.27
PE ratio N/A
Dividend yield USD$0.5 (11.55%)
Earnings per share (TTM) USD$-5.04

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Coty stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Coty price performance over time

Historical closes compared with the close of $3.21 from 2020-10-19

1 week (2020-11-17) -37.18%
1 month (2020-10-23) -5.31%
3 months (2020-08-24) -19.55%
6 months (2020-05-22) -14.40%
1 year (2019-11-22) -72.16%
2 years (2018-11-23) -62.59%
3 years (2017-11-24) -81.12%
5 years (2015-11-24) -88.68%

Is Coty under- or over-valued?

Valuing Coty stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Coty's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Coty's PEG ratio

Coty's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.6802. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Coty's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.


Coty's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$214.5 million.

The EBITDA is a measure of a Coty's overall financial performance and is widely used to measure a its profitability.

Coty financials

Revenue TTM USD$4.7 billion
Gross profit TTM USD$2.7 billion
Return on assets TTM -1.34%
Return on equity TTM -24.04%
Profit margin -21.34%
Book value $3.927
Market capitalisation USD$2.5 billion

TTM: trailing 12 months

Shorting Coty shares

There are currently 21.8 million Coty shares held short by investors – that's known as Coty's "short interest". This figure is 1.1% up from 21.6 million last month.

There are a few different ways that this level of interest in shorting Coty shares can be evaluated.

Coty's "short interest ratio" (SIR)

Coty's "short interest ratio" (SIR) is the quantity of Coty shares currently shorted divided by the average quantity of Coty shares traded daily (recently around 18.8 million). Coty's SIR currently stands at 1.16. In other words for every 100,000 Coty shares traded daily on the market, roughly 1160 shares are currently held short.

However Coty's short interest can also be evaluated against the total number of Coty shares, or, against the total number of tradable Coty shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Coty's short interest could be expressed as 0.03% of the outstanding shares (for every 100,000 Coty shares in existence, roughly 30 shares are currently held short) or 0.0469% of the tradable shares (for every 100,000 tradable Coty shares, roughly 47 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Coty.

Find out more about how you can short Coty stock.

Coty's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Coty.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Coty's total ESG risk score

Total ESG risk: 32.45

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Coty's overall score of 32.45 (as at 10/01/2020) is pretty weak – landing it in it in the 65th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Coty is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Coty's environmental score

Environmental score: 16.02/100

Coty's environmental score of 16.02 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that Coty is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Coty's social score

Social score: 12.11/100

Coty's social score of 12.11 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that Coty is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Coty's governance score

Governance score: 9.83/100

Coty's governance score puts it squarely in the 3rd percentile of companies rated in the same sector. That could suggest that Coty is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Coty's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Coty scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Coty has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Coty Inc was last rated for ESG on: 2020-10-01.

Total ESG score 32.45
Total ESG percentile 65.1
Environmental score 16.02
Environmental score percentile 3
Social score 12.11
Social score percentile 3
Governance score 9.83
Governance score percentile 3
Level of controversy 2

Coty share dividends

We're not expecting Coty to pay a dividend over the next 12 months.

Coty share price volatility

Over the last 12 months, Coty's shares have ranged in value from as little as $2.65 up to $13.42. A popular way to gauge a stock's volatility is its "beta".

COTY.US volatility(beta: 1.14)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Coty's is 1.1434. This would suggest that Coty's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Coty overview

Coty Inc., together with its subsidiaries, manufactures, markets, distributes, and sells beauty products worldwide. The company provides prestige fragrances, skin care, and color cosmetics products through prestige retailers, including perfumeries, department stores, e-retailers, direct-to-consumer websites, and duty-free shops under the Alexander McQueen, Burberry, Bottega Veneta, Calvin Klein, Cavalli, Chloe, Davidoff, Escada, Gucci, Hugo Boss, Jil Sander, Joop!, Kylie Jenner, Lacoste, Lancaster, Marc Jacobs, Miu Miu, Nikos, philosophy, and Tiffany & Co. brands. It also offers mass color cosmetics, fragrance, skin care, and body care products primarily through hypermarkets, supermarkets, drug stores, pharmacies, mid-tier department stores, traditional food and drug retailers, and e-commerce retailers under the Adidas, Beckham, Biocolor, Bozzano, Bourjois, Bruno Banani, CoverGirl, Enrique, Jovan, Max Factor, Mexx, Monange, Nautica, Paixao, Rimmel, Risque, Sally Hansen, Stetson, and 007 James Bond brands. The company also sells its products through third-party distributors. It sells its products to approximately 150 countries and territories. The company was founded in 1904 and is based in New York, New York. Coty Inc. is a subsidiary of Cottage Holdco B.V.

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