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How to buy Carters stock

Own Carters stock in just a few minutes.

Fact checked

Carter's, Inc is an apparel retail business based in the US. Carters shares (CRI) are listed on the NYSE and all prices are listed in US Dollars. Carters employs 20,300 staff and has a trailing 12-month revenue of around USD$3.1 billion.

How to buy shares in Carters

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Carters. Find the stock by name or ticker symbol: CRI. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Carters reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Carters, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Carters. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Carters share price

Use our graph to track the performance of CRI stocks over time.

Carters shares at a glance

Information last updated 2021-02-23.
52-week rangeUSD$60.17 - USD$105.41
50-day moving average USD$96.0365
200-day moving average USD$88.6671
Wall St. target priceUSD$104
PE ratio 29.8576
Dividend yield USD$1.1 (1.17%)
Earnings per share (TTM) USD$3.09

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Carters stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Is Carters under- or over-valued?

Valuing Carters stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Carters's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Carters's P/E ratio

Carters's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 30x. In other words, Carters shares trade at around 30x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Carters's PEG ratio

Carters's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.81. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Carters's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Carters's EBITDA

Carters's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$389.7 million.

The EBITDA is a measure of a Carters's overall financial performance and is widely used to measure a its profitability.

Carters financials

Revenue TTM USD$3.1 billion
Operating margin TTM 9.4%
Gross profit TTM USD$1.5 billion
Return on assets TTM 5.96%
Return on equity TTM 16.62%
Profit margin 4.33%
Book value $18.829
Market capitalisation USD$4 billion

TTM: trailing 12 months

Shorting Carters shares

There are currently 2.6 million Carters shares held short by investors – that's known as Carters's "short interest". This figure is 17.9% up from 2.2 million last month.

There are a few different ways that this level of interest in shorting Carters shares can be evaluated.

Carters's "short interest ratio" (SIR)

Carters's "short interest ratio" (SIR) is the quantity of Carters shares currently shorted divided by the average quantity of Carters shares traded daily (recently around 554160.30042918). Carters's SIR currently stands at 4.66. In other words for every 100,000 Carters shares traded daily on the market, roughly 4660 shares are currently held short.

However Carters's short interest can also be evaluated against the total number of Carters shares, or, against the total number of tradable Carters shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Carters's short interest could be expressed as 0.06% of the outstanding shares (for every 100,000 Carters shares in existence, roughly 60 shares are currently held short) or 0.0695% of the tradable shares (for every 100,000 tradable Carters shares, roughly 70 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Carters.

Find out more about how you can short Carters stock.

Carters share dividends


Dividend payout ratio: 35.5% of net profits

Recently Carters has paid out, on average, around 35.5% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 3.17% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Carters shareholders could enjoy a 3.17% return on their shares, in the form of dividend payments. In Carters's case, that would currently equate to about $1.1 per share.

While Carters's payout ratio might seem fairly standard, it's worth remembering that Carters may be investing much of the rest of its net profits in future growth.

Carters's most recent dividend payout was on 20 March 2020. The latest dividend was paid out to all shareholders who bought their shares by 5 March 2020 (the "ex-dividend date").

Have Carters's shares ever split?

Carters's shares were split on a 2:1 basis on 7 June 2006. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Carters shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Carters shares which in turn could have impacted Carters's share price.

Carters share price volatility

Over the last 12 months, Carters's shares have ranged in value from as little as $60.17 up to $105.41. A popular way to gauge a stock's volatility is its "beta".

CRI.US volatility(beta: 1.33)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Carters's is 1.3335. This would suggest that Carters's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Carters overview

Carter's, Inc., together with its subsidiaries, designs, sources, and markets branded childrenswear under the Carter's, OshKosh, Skip Hop, Child of Mine, Just One You, Simple Joys, Precious Baby, Little Planet, and other brands in the United States and internationally. The company operates through three segments: U.S. Retail, U.S. Wholesale, and International. Its Carter's products include babies and young children products, such as bodysuits, pants, dresses, knit sets, blankets, layette essentials, bibs, booties, sleep and play products, rompers, and jumpers; and OshKosh brand products comprise playclothes that include tops, overalls, jeans, sweaters and hoodies, shorts, shortalls, leggings and dresses, pants, graphic tees, and outerwear. The company also provides products for playtime, travel, mealtime, bathtime, and homegear, as well as kid's bags and diaper bags under the Skip Hop brand. In addition, it offers bedding, cribs, footwear, gift sets, hair accessories, jewelry, outerwear, paper goods, socks, shoes, diaper bags, swimwear, and toys. The company operates 18,000 wholesale locations, including department stores, national chain stores, specialty stores, and discount retailers. As of February 24, 2020, it operated approximately 1,100 company-operated stores. The company also sells its products through online Websites,,,, and, as well as other international wholesale accounts and licensees. Carter's, Inc. was founded in 1865 and is headquartered in Atlanta, Georgia.

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