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How to buy Brightcove stock | $12.98

Own Brightcove stock in just a few minutes.


Fact checked

Brightcove Inc is a software-application business based in the US. Brightcove shares (BCOV) are listed on the NASDAQ and all prices are listed in US Dollars. Brightcove employs 616 staff and has a trailing 12-month revenue of around USD$191.3 million.

How to buy shares in Brightcove

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Brightcove. Find the stock by name or ticker symbol: BCOV. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Brightcove reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$12.98, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Brightcove, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Brightcove. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Brightcove share price

Use our graph to track the performance of BCOV stocks over time.

Brightcove shares at a glance

Information last updated 2020-12-02.
Latest market close USD$12.98
52-week range USD$5.44 - USD$17.52
50-day moving average USD$13.1254
200-day moving average USD$10.3584
Wall St. target price USD$19.33
PE ratio N/A
Dividend yield N/A (0%)
Earnings per share (TTM) USD$-0.498

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Brightcove stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Brightcove price performance over time

Historical closes compared with the close of $12.98 from 2020-11-16

1 week (2020-11-25) -15.60%
1 month (2020-11-06) 0.08%
3 months (2020-09-04) 25.65%
6 months (2020-06-04) 63.68%
1 year (2019-12-04) 44.87%
2 years (2018-12-04) 86.76%
3 years (2017-12-04) 80.28%
5 years (2015-12-04) 86.49%

Is Brightcove under- or over-valued?

Valuing Brightcove stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Brightcove's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Brightcove's EBITDA

Brightcove's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$2.7 million.

The EBITDA is a measure of a Brightcove's overall financial performance and is widely used to measure a its profitability.

Brightcove financials

Revenue TTM USD$191.3 million
Gross profit TTM USD$109.3 million
Return on assets TTM -0.79%
Return on equity TTM -19.44%
Profit margin -7.61%
Book value $1.862
Market capitalisation USD$645.6 million

TTM: trailing 12 months

Shorting Brightcove shares

There are currently 942,790 Brightcove shares held short by investors – that's known as Brightcove's "short interest". This figure is 2.7% down from 968,883 last month.

There are a few different ways that this level of interest in shorting Brightcove shares can be evaluated.

Brightcove's "short interest ratio" (SIR)

Brightcove's "short interest ratio" (SIR) is the quantity of Brightcove shares currently shorted divided by the average quantity of Brightcove shares traded daily (recently around 349181.48148148). Brightcove's SIR currently stands at 2.7. In other words for every 100,000 Brightcove shares traded daily on the market, roughly 2700 shares are currently held short.

However Brightcove's short interest can also be evaluated against the total number of Brightcove shares, or, against the total number of tradable Brightcove shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Brightcove's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Brightcove shares in existence, roughly 20 shares are currently held short) or 0.0265% of the tradable shares (for every 100,000 tradable Brightcove shares, roughly 27 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Brightcove.

Find out more about how you can short Brightcove stock.

Brightcove share dividends

We're not expecting Brightcove to pay a dividend over the next 12 months.

Brightcove share price volatility

Over the last 12 months, Brightcove's shares have ranged in value from as little as $5.44 up to $17.52. A popular way to gauge a stock's volatility is its "beta".

BCOV.US volatility(beta: 0.73)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Brightcove's is 0.7328. This would suggest that Brightcove's shares are less volatile than average (for this exchange).

Brightcove overview

Brightcove Inc. provides cloud-based services for video. Its flagship product include Video Cloud, an online video platform that enables its customers to publish and distribute video to Internet-connected devices. The company also offers Video Marketing Suite, a suite of video technologies to drive awareness, engagement, and conversion; Enterprise Video Suite, an enterprise-class platform for internal communications, employee training, live streaming, marketing, and e-commerce videos; and OTT Flow, a service for media companies and content owners to deploy direct-to-consumer, live and on-demand video services across platforms. In addition, it provides Zencoder, a cloud-based video encoding service; SSAI, a cloud-based ad insertion and video stitching service; Player, a cloud-based service to create and manage video player experiences; and Ooyala, an online video platform. Further, the company offers Brightcove Beacon, an app that enables companies to deliver and launch over the top video experiences on mobile, web, and smart and connected TVs; and Brightcove Campaign, an app that enables marketers to create video-driven marketing campaigns. Additionally, it provides account management, professional, support, and training services. The company serves media, sports, and entertainment companies, broadcasters, publishers, fashion and hospitality brands and corporations, faith-based institutions, e-commerce platforms, and hi-tech organizations; and governments, educational institutions, and non-profit organizations through direct sales, referral and channel partners, and resellers in North America, Europe, Japan, the Asia Pacific, and internationally, as well as sells its products online. The company was formerly known as Video Marketplace, Inc. and changed its name to Brightcove Inc. in March 2005. Brightcove Inc. was founded in 2004 and is headquartered in Boston, Massachusetts.

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