How to buy Bitauto stock

Bitauto Holdings Limited is an advertising agencies business based in the US. Bitauto shares (BITA) are listed on the NYSE and all prices are listed in US Dollars. Bitauto employs 6,837 staff and has a market cap (total outstanding shares value) of USD$1.2 billion.

How to buy shares in Bitauto

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for Bitauto. Find the stock by name or ticker symbol: BITA. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Bitauto reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Bitauto, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of Bitauto. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Bitauto share price

Use our graph to track the performance of BITA stocks over time.

Bitauto shares at a glance

• Key figures

Information last updated 2021-01-03.

52-week range	USD$9.6 - USD$16
50-day moving average	USD$15.9121
200-day moving average	USD$15.4706
Wall St. target price	USD$15.93
PE ratio	N/A
Dividend yield	N/A (0%)
Earnings per share (TTM)	USD$-1.956

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Is it a good time to buy Bitauto stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Bitauto Holdings Limited by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Bitauto financials

Gross profit TTM	USD$6.5 billion
Return on assets TTM	-4.14%
Return on equity TTM	0%
Profit margin	-25.65%
Book value	$42.963
Market capitalisation	USD$1.2 billion

TTM: trailing 12 months

Shorting Bitauto shares

There are currently 3.3 million Bitauto shares held short by investors – that's known as Bitauto's "short interest". This figure is 7.6% up from 3.1 million last month.

There are a few different ways that this level of interest in shorting Bitauto shares can be evaluated.

Bitauto's "short interest ratio" (SIR)

Bitauto's "short interest ratio" (SIR) is the quantity of Bitauto shares currently shorted divided by the average quantity of Bitauto shares traded daily (recently around 792738.47980998). Bitauto's SIR currently stands at 4.21. In other words for every 100,000 Bitauto shares traded daily on the market, roughly 4210 shares are currently held short.

However Bitauto's short interest can also be evaluated against the total number of Bitauto shares, or, against the total number of tradable Bitauto shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Bitauto's short interest could be expressed as 0.05% of the outstanding shares (for every 100,000 Bitauto shares in existence, roughly 50 shares are currently held short) or 0% of the tradable shares (for every 100,000 tradable Bitauto shares, roughly 0 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Bitauto.

Find out more about how you can short Bitauto stock.

Bitauto share price volatility

Over the last 12 months, Bitauto's shares have ranged in value from as little as $9.6 up to $16. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Bitauto's is 0.6821. This would suggest that Bitauto's shares are less volatile than average (for this exchange).

Bitauto overview

Bitauto Holdings Limited, through its subsidiaries, provides internet content and marketing services, and transaction services for the automobile industry in the People's Republic of China. It operates in three segments: Advertising and Subscription Business, Transaction Services Business, and Digital Marketing Solutions Business. The Advertising and Subscription Business segment offers advertising services, including automobile pricing and promotional information, specifications, reviews, and consumer feedback to automakers through its bitauto.com Website. It also provides transaction-focused online advertisement and promotional services for automakers, automobile dealers, auto finance partners, and insurance companies; and Web-based and mobile-based integrated digital marketing solutions to automobile dealers. The Transaction Services Business segment offers transaction platform and self-operated financing services. The Digital Marketing Solutions Business segment offers one-stop digital marketing solutions, including website creation and maintenance, online public relation, online marketing campaign, advertising agency, big data application, and digital image creation services. The company was founded in 2000 and is headquartered in Beijing, the People's Republic of China.

Frequently asked questions

• What percentage of Bitauto is owned by insiders or institutions?

  Currently 16.541% of Bitauto shares are held by insiders and 29.421% by institutions.

• How many people work for Bitauto?

  Latest data suggests 6,837 work at Bitauto.

• When does the fiscal year end for Bitauto?

  Bitauto's fiscal year ends in December.

• Where is Bitauto based?

  Bitauto's address is: New Century Hotel Office Tower, Beijing, China, 100044

• What is Bitauto's ISIN number?

  Bitauto's international securities identification number is: US0917271076

• What is Bitauto's CUSIP number?

  Bitauto's Committee on Uniform Securities Identification Procedures number is: 091727107