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How to buy Better Choice Company stock

Learn how to easily invest in Better Choice Company stock.

Better Choice Company Inc is a packaged foods business based in the US. Better Choice Company shares (BTTR) are listed on the NYSE MKT and all prices are listed in US Dollars. Better Choice Company employs 43 staff and has a trailing 12-month revenue of around $57.7 million.

How to buy shares in Better Choice Company

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – BTTR – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.
Client disclaimer: US Brokerage services through eToro USA Securities Inc, member of FINRA, SIPC. Crypto assets through eToro USA LLC.

Better Choice Company stock price (NYSE MKT: BTTR)

Use our graph to track the performance of BTTR stocks over time.

Better Choice Company shares at a glance

Information last updated 2022-09-30.
Latest market close$0.80
52-week range$0.78 - $4.30
50-day moving average $1.81
200-day moving average $2.38
Wall St. target price$7.00
PE ratio 0.5574
Dividend yield $0 (0%)
Earnings per share (TTM) $1.52

Buy Better Choice Company shares from these brokerages

Compare special offers, low fees and a wide range of types of investments among top trading platforms.
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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Better Choice Company stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Better Choice Company price performance over time

Historical closes compared with the close of $0.796 from 2022-09-30

1 week (2022-09-23) -36.32%
1 month (2022-09-02) -50.25%
3 months (2022-07-01) -62.98%
6 months (2022-04-01) -69.50%
1 year (2021-10-01) -78.60%
2 years (2020-10-01) -72.36%
3 years (2019-10-01) 23.586
5 years (2017-09-29) 90.324

Is Better Choice Company stock undervalued or overvalued?

Valuing Better Choice Company stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Better Choice Company's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Better Choice Company's P/E ratio

Better Choice Company's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 1x. In other words, Better Choice Company shares trade at around 1x recent earnings.

However, Better Choice Company's P/E ratio is best considered in relation to those of others within the packaged foods industry or those of similar companies.

Better Choice Company financials

Revenue TTM $57.7 million
Gross profit TTM $15.4 million
Return on assets TTM -18%
Return on equity TTM -51.65%
Profit margin -29.36%
Book value $1.75
Market capitalisation $24.9 million

TTM: trailing 12 months

Better Choice Company share dividends

We're not expecting Better Choice Company to pay a dividend over the next 12 months.

Have Better Choice Company's shares ever split?

Better Choice Company's shares were split on a 1:6 basis on 29 June 2021. So if you had owned 6 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Better Choice Company shares – just the quantity. However, indirectly, the new 500% higher share price could have impacted the market appetite for Better Choice Company shares which in turn could have impacted Better Choice Company's share price.

Better Choice Company share price volatility

Over the last 12 months, Better Choice Company's shares have ranged in value from as little as $0.7799 up to $4.3. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE MKT average) beta is 1, while Better Choice Company's is -0.0363. This would suggest that Better Choice Company's shares have been inversely-correlated to the average (for this exchange) – so when the broader market trended up or down, Better Choice Company has bucked the trend.

To put Better Choice Company's beta into context you can compare it against those of similar companies.

Better Choice Company overview

Better Choice Company Inc. operates as an animal health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, chews, and grooming products. The company provides its products for dogs, cats, and pet parents under the Halo and TruDog brand names. Better Choice Company Inc. primarily sells its products through its online portals, as well as through online retailers and pet specialty stores. It has operations in the United States, Canada, China, and Asia.

Frequently asked questions

What percentage of Better Choice Company is owned by insiders or institutions?
Currently 24.796% of Better Choice Company shares are held by insiders and 47.625% by institutions.
How many people work for Better Choice Company?
Latest data suggests 43 work at Better Choice Company.
When does the fiscal year end for Better Choice Company?
Better Choice Company's fiscal year ends in December.
Where is Better Choice Company based?
Better Choice Company's address is: 12400 Race Track Road, Tampa, FL, United States, 33626
What is Better Choice Company's ISIN number?
Better Choice Company's international securities identification number is: US08771Y3036

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