Baozun Inc is an internet retail business based in the US. Baozun shares (BZUN) are listed on the NASDAQ and all prices are listed in US Dollars. Baozun employs 6,076 staff and has a trailing 12-month revenue of around 0.00.
How to buy shares in Baozun
- Compare share trading platforms.Use our comparison table to help you find a platform that fits you.
- Open your brokerage account. Complete an application with your details.
- Confirm your payment details. Fund your account.
- Research the stock. Find the stock by name or ticker symbol – BZUN – and research it before deciding if it's a good investment for you.
- Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
- Check in on your investment. Optimize your portfolio by tracking your stock.
Baozun stock price (NASDAQ: BZUN)Use our graph to track the performance of BZUN stocks over time.
Baozun shares at a glance
|Latest market close||$34.53|
|52-week range||$30.00 - $57.00|
|50-day moving average||$34.63|
|200-day moving average||$38.30|
|Wall St. target price||$46.23|
|Dividend yield||N/A (0%)|
|Earnings per share (TTM)||$0.98|
Buy Baozun shares from these brokeragesCompare special offers, low fees and a wide range of types of investments among top trading platforms.
*Signup bonus information updated weekly.
The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.
Is it a good time to buy Baozun stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.
Baozun price performance over time
|1 week (2021-07-15)||N/A|
|1 month (2021-06-25)||-4.72%|
|3 months (2021-04-26)||-6.63%|
|6 months (2021-01-22)||N/A|
|1 year (2020-07-22)||N/A|
|2 years (2019-07-22)||N/A|
|3 years (2018-07-22)||N/A|
|5 years (2016-07-22)||N/A|
Is Baozun under- or over-valued?
Valuing Baozun stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Baozun's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Baozun's P/E ratio
Baozun's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 33x. In other words, Baozun shares trade at around 33x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
Baozun's PEG ratio
Baozun's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 23.47. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Baozun's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Baozun's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $757.4 million.
The EBITDA is a measure of a Baozun's overall financial performance and is widely used to measure a its profitability.
|Revenue TTM||$9.3 billion|
|Operating margin TTM||6.41%|
|Gross profit TTM||$3.3 billion|
|Return on assets TTM||4.65%|
|Return on equity TTM||9.71%|
|Market capitalisation||$2.5 billion|
TTM: trailing 12 months
Shorting Baozun shares
There are currently 5.7 million Baozun shares held short by investors – that's known as Baozun's "short interest". This figure is 3.6% up from 5.5 million last month.
There are a few different ways that this level of interest in shorting Baozun shares can be evaluated.
Baozun's "short interest ratio" (SIR)
Baozun's "short interest ratio" (SIR) is the quantity of Baozun shares currently shorted divided by the average quantity of Baozun shares traded daily (recently around 562051.13748764). Baozun's SIR currently stands at 10.11. In other words for every 100,000 Baozun shares traded daily on the market, roughly 10110 shares are currently held short.
However Baozun's short interest can also be evaluated against the total number of Baozun shares, or, against the total number of tradable Baozun shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Baozun's short interest could be expressed as 0.07% of the outstanding shares (for every 100,000 Baozun shares in existence, roughly 70 shares are currently held short) or 0.0975% of the tradable shares (for every 100,000 tradable Baozun shares, roughly 98 shares are currently held short).
A SIR above 10% would generally be considered pretty high, pointing to a potentially pessimistic outlook for the share price and a discouraging interest in betting against Baozun.
Find out more about how you can short Baozun stock.
Baozun share dividends
We're not expecting Baozun to pay a dividend over the next 12 months.
Baozun share price volatility
Over the last 12 months, Baozun's shares have ranged in value from as little as $30 up to $57. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Baozun's is 0.9967. This would suggest that Baozun's shares are less volatile than average (for this exchange).
Baozun Inc. provides e-commerce solutions to brand partners in the People's Republic of China. The company's integrated end-to-end brand e-commerce capabilities encompass various aspects of the e-commerce value chain, including IT solutions, online store operations, digital marketing, customer services, warehousing, and fulfillment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and insurance and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015.
Stocks similar to Baozun
Baozun in the news
Why Baozun Stock Just Crashed 17%
Vodafone Could Spin-Off M-Pesa To Tap Pandemic-Driven Popularity: Bloomberg
Credit Suisse Downgrades Baozun To Underperform Following Chinese Regulatory Crackdown; Reduced Price Target Signifies 28% Downside
Frequently asked questionsWhat percentage of Baozun is owned by institutions?
Currently 68.234% of Baozun shares are held by institutions. How many people work for Baozun?
Latest data suggests 6,076 work at Baozun. When does the fiscal year end for Baozun?
Baozun's fiscal year ends in December. Where is Baozun based?
Baozun's address is: Building B, Shanghai, China, 200436 What is Baozun's ISIN number?
Baozun's international securities identification number is: US06684L1035 What is Baozun's CUSIP number?
Baozun's Committee on Uniform Securities Identification Procedures number is: 06684L103
More guides on Finder
How to buy Clover Finance (CLV) in the US
This guide will show you step-by-step instructions on how to buy the Clover Finance (CLV) token as well as a list of exchanges you can trade it on.
How to buy AT-and-T (T) stock
Steps to owning and managing T, with 24-hour and historical pricing before you buy.
How to buy Hellenic Coin (HNC) in the US
This guide will show you step-by-step instructions on how to buy the Hellenic Coin (HNC) token as well as a list of exchanges you can trade it on.
How to buy Maro (MARO) in the US
This guide will show you step-by-step instructions on how to buy the Maro (MARO) token as well as a list of exchanges you can trade it on.
How to buy Ethernity Chain (ERN) in the US
This guide will show you step-by-step instructions on how to buy the Ethernity Chain (ERN) token as well as a list of exchanges you can trade it on.
How to buy Shopping.io (SPI) in the US
This guide will show you step-by-step instructions on how to buy the Shopping.io (SPI) token as well as a list of exchanges you can trade it on.
How to buy LUKSO Token (LYXE) in the US
This guide will show you step-by-step instructions on how to buy the LUKSO Token (LYXE) token as well as a list of exchanges you can trade it on.
How to buy KardiaChain (KAI) in the US
This guide will show you step-by-step instructions on how to buy the KardiaChain (KAI) token as well as a list of exchanges you can trade it on.
How to buy Neutrino USD (USDN) in the US
This guide will show you step-by-step instructions on how to buy the Neutrino USD (USDN) token as well as a list of exchanges you can trade it on.
How to buy Venus BTC (VBTC) in the US
This guide will show you step-by-step instructions on how to buy the Venus BTC (VBTC) token as well as a list of exchanges you can trade it on.
Ask an Expert