This article contains links to products or services from one or more of our advertisers or partners. We may receive a commission when you click or make a purchase using our site. Learn more about how we make money.

How to buy Baozun stock | $37.7

Own Baozun stock in just a few minutes.

Posted

Fact checked

Baozun Inc is an internet retail business based in the US. Baozun shares (BZUN) are listed on the NASDAQ and all prices are listed in US Dollars. Baozun employs 5,979 staff and has a market cap (total outstanding shares value) of USD$3 billion.

How to buy shares in Baozun

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Baozun. Find the stock by name or ticker symbol: BZUN. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Baozun reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$37.7, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Baozun, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Baozun. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Baozun share price

Use our graph to track the performance of BZUN stocks over time.

Baozun shares at a glance

Information last updated 2020-12-01.
Latest market close USD$37.7
52-week range USD$22.19 - USD$47.51
50-day moving average USD$38.0846
200-day moving average USD$37.4732
Wall St. target price USD$43.99
PE ratio 66.2373
Dividend yield N/A (0%)
Earnings per share (TTM) USD$0.59

Buy Baozun shares from these brokerages

Compare special offers, low fees and a wide range of types of investments among top trading platforms.
Name Product Stock trade fee Asset types Option trade fee Annual fee
Vanguard
$0
Stocks, Mutual funds, ETFs, Forex
$1
$20 per year
Get a personal advisor when you open an account with at least $50,000.
Robinhood
$0
Stocks, Options, ETFs, Cryptocurrency
$0
0%
Make unlimited commission-free trades in stocks, funds, and options with Robinhood Financial.
Sofi Invest
$0
Stocks, ETFs, Cryptocurrency
N/A
0%
A free way to invest in stocks, ETFs and crypto.
Interactive Brokers
$0
Stocks, Bonds, Options, Mutual funds, Index funds, ETFs, Futures, Cash
$0 + $0.65/contract, $1 minimum
0%
IBKR Lite offers $0 commissions, and IBKR Pro offers advanced tools for professional traders.
TD Ameritrade
$0
or $25 broker-assisted
Stocks
$0 + $0.65/contract,
or $25 broker-assisted
TD Ameritrade features $0 commission for online stock, but watch out for high short-term ETF and broker-assisted trading fees.
Moomoo
$0 for US stocks
Stocks, Options, ETFs
$0
Trade stocks on the US, Hong Kong, Shanghai and Shenzhen markets.
loading

Compare up to 4 providers

The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Baozun stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Baozun price performance over time

Historical closes compared with the close of $37.7 from 2020-10-22

1 week (2020-11-25) -0.92%
1 month (2020-11-06) -11.04%
3 months (2020-09-04) -2.58%
6 months (2020-06-05) 9.12%
1 year (2019-12-05) 6.74%
2 years (2018-12-04) 3.57%
3 years (2017-12-05) 33.31%
5 years (2015-12-04) 376.61%

Is Baozun under- or over-valued?

Valuing Baozun stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Baozun's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Baozun's P/E ratio

Baozun's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 66x. In other words, Baozun shares trade at around 66x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Baozun's PEG ratio

Baozun's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 23.47. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Baozun's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Baozun financials

Gross profit TTM USD$2.8 billion
Return on assets TTM 3.83%
Return on equity TTM 8.13%
Profit margin 3.95%
Book value $5.25
Market capitalisation USD$3 billion

TTM: trailing 12 months

Shorting Baozun shares

There are currently 8.4 million Baozun shares held short by investors – that's known as Baozun's "short interest". This figure is 1.3% down from 8.6 million last month.

There are a few different ways that this level of interest in shorting Baozun shares can be evaluated.

Baozun's "short interest ratio" (SIR)

Baozun's "short interest ratio" (SIR) is the quantity of Baozun shares currently shorted divided by the average quantity of Baozun shares traded daily (recently around 860183.18042813). Baozun's SIR currently stands at 9.81. In other words for every 100,000 Baozun shares traded daily on the market, roughly 9810 shares are currently held short.

However Baozun's short interest can also be evaluated against the total number of Baozun shares, or, against the total number of tradable Baozun shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Baozun's short interest could be expressed as 0.11% of the outstanding shares (for every 100,000 Baozun shares in existence, roughly 110 shares are currently held short) or 0% of the tradable shares (for every 100,000 tradable Baozun shares, roughly 0 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Baozun.

Find out more about how you can short Baozun stock.

Baozun share dividends

We're not expecting Baozun to pay a dividend over the next 12 months.

Baozun share price volatility

Over the last 12 months, Baozun's shares have ranged in value from as little as $22.19 up to $47.51. A popular way to gauge a stock's volatility is its "beta".

BZUN.US volatility(beta: 1.39)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Baozun's is 1.3861. This would suggest that Baozun's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Baozun overview

Baozun Inc. provides e-commerce solutions to brand partners in the People's Republic of China. It assists brands to execute their e-commerce strategies by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. The company's integrated end-to-end brand e-commerce capabilities encompass various aspects of the e-commerce value chain, including IT solutions, store operations, digital marketing, customer services, warehousing, and fulfillment. It services brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and insurance and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

Frequently asked questions

More guides on Finder

Ask an Expert

You are about to post a question on finder.com:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and finder.com Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site