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How to buy Baozun stock | $19.16

Learn how to easily invest in Baozun stock.

Baozun Inc is an internet retail business based in the US. Baozun shares (BZUN) are listed on the NASDAQ and all prices are listed in US Dollars. Baozun employs 6,076 staff and has a trailing 12-month revenue of around 0.00.

How to buy shares in Baozun

  1. Compare share trading platforms.Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – BZUN – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Baozun stock price (NASDAQ: BZUN)

Use our graph to track the performance of BZUN stocks over time.

Baozun shares at a glance

Information last updated 2021-10-23.
Latest market close$19.16
52-week range$16.25 - $57.00
50-day moving average $19.54
200-day moving average $28.51
Wall St. target price$31.93
PE ratio 22.9893
Dividend yield N/A (0%)
Earnings per share (TTM) $0.84

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Baozun stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Baozun price performance over time

Historical closes compared with the close of $19.16 from 2021-10-25

1 week (2021-10-20) -6.81%
1 month (2021-09-27) 6.50%
3 months (2021-07-27) -20.56%
6 months (2021-04-27) -47.39%
1 year (2020-10-26) -48.74%
2 years (2019-10-25) -55.97%
3 years (2018-10-26) 39.79
5 years (2016-10-26) 28.33%

Is Baozun under- or over-valued?

Valuing Baozun stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Baozun's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Baozun's P/E ratio

Baozun's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 23x. In other words, Baozun shares trade at around 23x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Baozun's PEG ratio

Baozun's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 23.47. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Baozun's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Baozun's EBITDA

Baozun's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $697.6 million.

The EBITDA is a measure of a Baozun's overall financial performance and is widely used to measure a its profitability.

Baozun financials

Revenue TTM $9.5 billion
Operating margin TTM 5.73%
Gross profit TTM $3.3 billion
Return on assets TTM 3.84%
Return on equity TTM 8.54%
Profit margin 4.05%
Book value $79.00
Market capitalisation $1.5 billion

TTM: trailing 12 months

Shorting Baozun shares

There are currently 4.9 million Baozun shares held short by investors – that's known as Baozun's "short interest". This figure is 8.8% up from 4.5 million last month.

There are a few different ways that this level of interest in shorting Baozun shares can be evaluated.

Baozun's "short interest ratio" (SIR)

Baozun's "short interest ratio" (SIR) is the quantity of Baozun shares currently shorted divided by the average quantity of Baozun shares traded daily (recently around 928227.94676806). Baozun's SIR currently stands at 5.26. In other words for every 100,000 Baozun shares traded daily on the market, roughly 5260 shares are currently held short.

However Baozun's short interest can also be evaluated against the total number of Baozun shares, or, against the total number of tradable Baozun shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Baozun's short interest could be expressed as 0.06% of the outstanding shares (for every 100,000 Baozun shares in existence, roughly 60 shares are currently held short) or 0.0842% of the tradable shares (for every 100,000 tradable Baozun shares, roughly 84 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Baozun.

Find out more about how you can short Baozun stock.

Baozun share dividends

We're not expecting Baozun to pay a dividend over the next 12 months.

Baozun share price volatility

Over the last 12 months, Baozun's shares have ranged in value from as little as $16.25 up to $57. A popular way to gauge a stock's volatility is its "beta".

BZUN.US volatility(beta: 1.2)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Baozun's is 1.1974. This would suggest that Baozun's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Baozun overview

Baozun Inc. provides e-commerce solutions to brand partners in the People's Republic of China. The company's integrated end-to-end brand e-commerce capabilities encompass various aspects of the e-commerce value chain, including IT solutions, online store operations, digital marketing, customer services, warehousing, and fulfillment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and insurance and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015.

Frequently asked questions

What percentage of Baozun is owned by institutions?
Currently 66.725% of Baozun shares are held by institutions.
How many people work for Baozun?
Latest data suggests 6,076 work at Baozun.
When does the fiscal year end for Baozun?
Baozun's fiscal year ends in December.
Where is Baozun based?
Baozun's address is: No. 1-9, West Jiangchang Road, Shanghai, China, 200436
What is Baozun's ISIN number?
Baozun's international securities identification number is: US06684L1035
What is Baozun's CUSIP number?
Baozun's Committee on Uniform Securities Identification Procedures number is: 06684L103

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