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How to buy Baozun stock

Learn how to easily invest in Baozun stock.

Baozun Inc is an internet retail business based in the US. Baozun shares (BZUN) are listed on the NASDAQ and all prices are listed in US Dollars. Baozun employs 8,821 staff and has a trailing 12-month revenue of around $9.2 billion.

How to buy shares in Baozun

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – BZUN – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.
Client disclaimer: US Brokerage services through eToro USA Securities Inc, member of FINRA, SIPC. Crypto assets through eToro USA LLC.

Baozun stock price (NASDAQ: BZUN)

Use our graph to track the performance of BZUN stocks over time.

Baozun shares at a glance

Information last updated 2022-09-27.
Latest market close$5.86
52-week range$5.41 - $20.73
50-day moving average $8.42
200-day moving average $9.87
Wall St. target price$10.71
PE ratio N/A
Dividend yield $0 (0%)
Earnings per share (TTM) $-0.73

Buy Baozun shares from these brokerages

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Baozun stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Baozun price performance over time

Historical closes compared with the close of $5.86 from 2022-09-29

1 week (2022-09-23) -7.42%
1 month (2022-08-28) N/A
3 months (2022-07-01) -48.28%
6 months (2022-03-31) -31.70%
1 year (2021-10-01) -65.75%
2 years (2020-10-01) -82.59%
3 years (2019-10-01) 42.74
5 years (2017-09-29) 32.76

Is Baozun stock undervalued or overvalued?

Valuing Baozun stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Baozun's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Baozun's PEG ratio

Baozun's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 23.47. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Baozun's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Baozun financials

Revenue TTM $9.2 billion
Gross profit TTM $3.5 billion
Return on assets TTM -1.54%
Return on equity TTM -7.89%
Profit margin -5.46%
Book value $75.72
Market capitalisation $377.1 million

TTM: trailing 12 months

Baozun share dividends

We're not expecting Baozun to pay a dividend over the next 12 months.

Baozun share price volatility

Over the last 12 months, Baozun's shares have ranged in value from as little as $5.41 up to $20.73. A popular way to gauge a stock's volatility is its "beta".

BZUN.US volatility(beta: 0.71)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Baozun's is 0.7119. This would suggest that Baozun's shares are less volatile than average (for this exchange).

Baozun overview

Baozun Inc. , through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015.

Frequently asked questions

What percentage of Baozun is owned by insiders or institutions?
Currently 0.799% of Baozun shares are held by insiders and 42.284% by institutions.
How many people work for Baozun?
Latest data suggests 8,821 work at Baozun.
When does the fiscal year end for Baozun?
Baozun's fiscal year ends in December.
Where is Baozun based?
Baozun's address is: No. 1-9, West Jiangchang Road, Shanghai, China, 200436
What is Baozun's ISIN number?
Baozun's international securities identification number is: US06684L1035
What is Baozun's CUSIP number?
Baozun's Committee on Uniform Securities Identification Procedures number is: 06684L103

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