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How to buy ASOS stock

Own ASOS stock in just a few minutes.

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Fact checked

ASOS Plc is an internet retail business based in the US. ASOS shares (ASOMY) are listed on the PINK and all prices are listed in US Dollars. ASOS employs 4,000 staff and has a market cap (total outstanding shares value) of USD$6 billion.

How to buy shares in ASOS

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for ASOS Find the stock by name or ticker symbol: ASOMY. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until ASOS reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of ASOS, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of ASOS. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

ASOS share price

Use our graph to track the performance of ASOMY stocks over time.

ASOS shares at a glance

Information last updated 2020-09-08.
52-week rangeUSD$12.5 - USD$67.39
50-day moving average USD$56.4151
200-day moving average USD$38.5854
Wall St. target priceN/A
PE ratio 95.0617
Dividend yield N/A (0%)
Earnings per share (TTM) USD$1.296

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

ASOS price performance over time

Historical closes compared with the last close of $N/A

1 week (2020-09-07) N/A
1 month (2020-08-14) N/A
3 months (2020-06-14) N/A
6 months (2020-03-14) N/A
1 year (2019-09-14) N/A
2 years (2018-09-14) N/A
3 years (2017-09-14) N/A
5 years (2015-09-14) N/A

Is ASOS under- or over-valued?

Valuing ASOS stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of ASOS's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

ASOS's P/E ratio

ASOS's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 95x. In other words, ASOS shares trade at around 95x recent earnings.

ASOS's PEG ratio

ASOS's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.7594. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into ASOS's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

ASOS financials

Gross profit TTM USD$1.3 billion
Return on assets TTM 2.84%
Return on equity TTM 8.88%
Profit margin 1.48%
Book value $6.96
Market capitalisation USD$6 billion

TTM: trailing 12 months

ASOS share dividends

We're not expecting ASOS to pay a dividend over the next 12 months.

ASOS share price volatility

Over the last 12 months, ASOS's shares have ranged in value from as little as $12.5 up to $67.39. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (PINK average) beta is 1, while ASOS's is 3.0651. This would suggest that ASOS's shares are significantly more volatile than the average for this exchange and represent a higher risk.

ASOS overview

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, and Russia. It offers womenswear and menswear products. The company sells approximately 85,000 branded and ASOS brand products primarily through its Website, asos.com, as well as through social media platforms. It is also involved in marketing staff employment and payment processing businesses. The company was founded in 2000 and is headquartered in London, the United Kingdom.

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