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How to buy Apple stock | 115.98

Own Apple stock in just a few minutes.

Fact checked

Apple Inc is a consumer electronics business based in the US. Apple shares (AAPL) are listed on the NASDAQ and all prices are listed in US Dollars. Apple employs 147,000 staff and has a trailing 12-month revenue of around USD$274.5 billion.

How to buy shares in Apple

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Apple. Find the stock by name or ticker symbol: AAPL. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Apple reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$115.98, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Apple, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Apple. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted Apple's share price?

Since the stock market crash in March caused by coronavirus, Apple's share price has had significant negative movement.

Its last market close was USD$115.98, which is 62.95% down on its pre-crash value of USD$313.05 and 83.32% down on the lowest point reached during the March crash when the shares fell as low as USD$212.61.

If you had bought USD$1,000 worth of Apple shares at the start of February 2020, those shares would have been worth USD$726.96 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$375.78.

Apple share price

Use our graph to track the performance of AAPL stocks over time.

Apple shares at a glance

Information last updated 2020-12-01.
Latest market close USD$115.98
52-week range USD$52.8225 - USD$137.7424
50-day moving average USD$116.8891
200-day moving average USD$105.6042
Wall St. target price USD$125.92
PE ratio 37.4238
Dividend yield USD$0.82 (0.69%)
Earnings per share (TTM) USD$3.28

Buy Apple shares from these brokerages

Compare special offers, low fees and a wide range of types of investments among top trading platforms.
Name Product Stock trade fee Asset types Option trade fee Annual fee
Vanguard
$0
Stocks, Mutual funds, ETFs, Forex
$1
$20 per year
Get a personal advisor when you open an account with at least $50,000.
Robinhood
$0
Stocks, Options, ETFs, Cryptocurrency
$0
0%
Make unlimited commission-free trades in stocks, funds, and options with Robinhood Financial.
Sofi Invest
$0
Stocks, ETFs, Cryptocurrency
N/A
0%
A free way to invest in stocks, ETFs and crypto.
Interactive Brokers
$0
Stocks, Bonds, Options, Mutual funds, Index funds, ETFs, Futures, Cash
$0 + $0.65/contract, $1 minimum
0%
IBKR Lite offers $0 commissions, and IBKR Pro offers advanced tools for professional traders.
TD Ameritrade
$0
or $25 broker-assisted
Stocks
$0 + $0.65/contract,
or $25 broker-assisted
TD Ameritrade features $0 commission for online stock, but watch out for high short-term ETF and broker-assisted trading fees.
Moomoo
$0 for US stocks
Stocks, Options, ETFs
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Trade stocks on the US, Hong Kong, Shanghai and Shenzhen markets.
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Compare up to 4 providers

The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Apple stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Apple price performance over time

Historical closes compared with the close of $115.98 from 2020-10-19

1 week (2020-11-25) -0.04%
1 month (2020-11-02) 6.63%
3 months (2020-09-03) -4.05%
6 months (2020-06-03) -64.33%
1 year (2019-12-03) -55.30%
2 years (2018-12-03) -37.25%
3 years (2017-12-01) -32.20%
5 years (2015-12-03) 0.68%

Is Apple under- or over-valued?

Valuing Apple stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Apple's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Apple's P/E ratio

Apple's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 37x. In other words, Apple shares trade at around 37x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Apple's PEG ratio

Apple's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.911. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Apple's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Apple's EBITDA

Apple's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$77.3 billion.

The EBITDA is a measure of a Apple's overall financial performance and is widely used to measure a its profitability.

Apple financials

Revenue TTM USD$274.5 billion
Operating margin TTM 24.15%
Gross profit TTM USD$105 billion
Return on assets TTM 12.51%
Return on equity TTM 73.69%
Profit margin 20.91%
Book value $3.849
Market capitalisation USD$2.1 trillion

TTM: trailing 12 months

Shorting Apple shares

There are currently 87.6 million Apple shares held short by investors – that's known as Apple's "short interest". This figure is 8.7% up from 80.5 million last month.

There are a few different ways that this level of interest in shorting Apple shares can be evaluated.

Apple's "short interest ratio" (SIR)

Apple's "short interest ratio" (SIR) is the quantity of Apple shares currently shorted divided by the average quantity of Apple shares traded daily (recently around 126.9 million). Apple's SIR currently stands at 0.69. In other words for every 100,000 Apple shares traded daily on the market, roughly 690 shares are currently held short.

However Apple's short interest can also be evaluated against the total number of Apple shares, or, against the total number of tradable Apple shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Apple's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 Apple shares in existence, roughly 10 shares are currently held short) or 0.0052% of the tradable shares (for every 100,000 tradable Apple shares, roughly 5 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Apple.

Find out more about how you can short Apple stock.

Apple's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Apple.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Apple's total ESG risk score

Total ESG risk: 26.15

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Apple's overall score of 26.15 (as at 01/01/2019) is pretty good – landing it in it in the 37th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Apple is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Apple's environmental score

Environmental score: 0.99/100

Apple's environmental score of 0.99 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Apple is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Apple's social score

Social score: 13.98/100

Apple's social score of 13.98 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Apple is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Apple's governance score

Governance score: 11.18/100

Apple's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that Apple is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Apple's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Apple scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Apple hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Apple Inc was last rated for ESG on: 2019-01-01.

Total ESG score 26.15
Total ESG percentile 36.8
Environmental score 0.99
Environmental score percentile 5
Social score 13.98
Social score percentile 5
Governance score 11.18
Governance score percentile 5
Level of controversy 3

Apple share dividends

25%

Dividend payout ratio: 24.69% of net profits

Recently Apple has paid out, on average, around 24.69% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.69% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Apple shareholders could enjoy a 0.69% return on their shares, in the form of dividend payments. In Apple's case, that would currently equate to about $0.82 per share.

While Apple's payout ratio might seem low, this can signify that Apple is investing more in its future growth.

Apple's most recent dividend payout was on 12 November 2020. The latest dividend was paid out to all shareholders who bought their shares by 6 November 2020 (the "ex-dividend date").

Have Apple's shares ever split?

Apple's shares were split on a 4:1 basis on 31 August 2020. So if you had owned 1 share the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your Apple shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for Apple shares which in turn could have impacted Apple's share price.

Apple share price volatility

Over the last 12 months, Apple's shares have ranged in value from as little as $52.8225 up to $137.7424. A popular way to gauge a stock's volatility is its "beta".

AAPL.US volatility(beta: 1.35)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Apple's is 1.354. This would suggest that Apple's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Apple overview

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch, and other Apple-branded and third-party accessories. It also provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It sells and delivers third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1977 and is headquartered in Cupertino, California.

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