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How to buy Apple stock

Buy Apple stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

Apple
NASDAQ: AAPL-USD
About 52 hours ago

$172.62

-$0.38 (-0.22%)

Apple Inc. is a technology company headquartered in Cupertino, California. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories worldwide. The company is known for the iPhone, Mac, iPad, Apple Watch, AirPods, Apple TV, Beats products and HomePod. Apple’s services segment includes the App Store, Apple Pay, Apple Card, Apple TV+, Apple Music and iCloud.

As of September 2023, Apple is the world’s biggest tech company by value, with a market capitalization of $2.74 trillion. It’s also the world’s largest tech company by revenue, with $394.33 billion in 2022 revenue.

How to buy shares in Apple

  1. Choose a platform. If you're a beginner, our stock trading platform picks below can help you choose.
  2. Open your account. Provide your personal information and sign up.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: AAPL in this case.
  5. Research stocks. The platform should provide the latest information available.
  6. Buy your stocks. Place a market order or limit order with your preferred number of shares. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving license and a means of payment.

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Latest updates for Apple

March 14, 2024: Bank of America Securities analyst Wamsi Mohan renewed his $225 price target on the stock. That price target represents a potential upside of about 31% in the next 12 months or so over the current share price of $171, according to The Motley Fool.

March 11, 2024: Apple has lost more than $300 billion in market cap so far in 2024. The company hasn't been able to capitalize on AI the way other group members have, and there are growing concerns about iPhone sales in China, according to Yahoo Finance.

March 4, 2024: European Union regulators have fined Apple nearly $2 billion. The European Commission says Apple applied restrictions on app developers that made it so they couldn’t tell users about alternative streaming services available outside of the app, according to Yahoo Finance.

February 27, 2024: Apple has canceled its plans to release an electric car with self-driving abilities. The company told employees in an internal meeting on Tuesday that it had scrapped the project and that members of the group would be shifted to different roles, including in Apple’s artificial intelligence division, according to The New York Times.

February 23, 2024: Apple criticized Spotify’s complaint with the European Union on Thursday over its App Store fees. Apple could face a fine of up to €500 million ($539 million) from the European Union for allegedly stifling music-streaming rivals like Spotify on its platform, according to TipRanks.

Looking ahead - Apple stock Q1 2024

CFO Luca Maestri said that in the year ago March quarter, the company had an extra $5 billion in revenue related to unusual dynamics in the iPhone business. After backing out that factor, he said, Apple's current quarter revenue — both overall and for the iPhone segment — should be about flat from a year ago.

That would suggest iPhone revenue of $46.3 billion and overall revenue of $89.8 billion. Wall Street estimates for the current quarter have been $49.7 billion for iPhone, and $95.6 billion overall, according to Barron's.

Is it a good time to buy Apple stock?

Only you can make the decision on the time to leap... but here's some supporting information and analysis.

Use our graph to track the performance of AAPL stocks over time.

Share price volatility

Over the last 12 months, Apple's shares have ranged in value from as little as $150.8349 up to $199.3656. A popular way to gauge a stock's volatility is its "beta".

AAPL.US volatility(beta: 1.29)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Apple's is 1.289. This would suggest that Apple's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Historical closes compared with the last close of $172.62

1 week (2024-03-11)-0.08%
1 month (2024-02-16)-5.32%
3 months (2023-12-18)-11.88%
6 months (2023-09-18)-3.01%
1 year (2023-03-17)11.37%
2 years (2022-03-17)7.47%
3 years (2021-03-18)43.22%
5 years (2019-03-18)-8.19%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

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Is Apple under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Apple P/E ratio, PEG ratio and EBITDA

Apple's current stock price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 27x. In other words, Apple stocks trade at around 27x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of November 10, 2023 (20.44). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Apple's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.1323. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Apple's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Apple's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $130.1 billion.

The EBITDA is a measure of a Apple's overall financial performance and is widely used to measure a its profitability.

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