How to buy Amazon stock
Learn how to buy Amazon stock in 5 easy steps.
What is Amazon?
Led by business magnate Jeff Bezos, Amazon (AMZN) is a global retail giant and one of the five biggest listed companies in the United States by market capitalisation. It's best known globally for its Amazon marketplace and video-streaming service, Amazon Prime. Besides its cloud computing branch, Amazon Web Services, Amazon also manufactures and sells electronic devices such as the Kindle, Fire tablets, Fire TVs and the Echo.
How to buy shares in Amazon
- Choose a platform. If you're a beginner, our stock trading table below can help you choose.
- Open your account. Provide your personal information and sign up.
- Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
- Search the platform for stock code: AMZN in this case.
- Research stocks. The platform should provide the latest information available.
- Buy your stocks. Place a market order or limit order with your preferred number of shares. It's that simple.
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Is it a good time to buy Amazon stock?
Only you can make the decision on the time to leap. The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
Buy Amazon stock from these online trading platformsCompare special offers, low fees and a wide range of investment options among top trading platforms.
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Finder is not an adviser or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.
Is Amazon under- or over-valued?
Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Amazon P/E ratio, PEG ratio and EBITDA
Amazon's current stock price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 104x. In other words, Amazon stocks trade at around 104x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of September 25, 2023 (21.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
Amazon's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 11.85. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Amazon's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.
Amazon's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $63.4 billion.
The EBITDA is a measure of a Amazon's overall financial performance and is widely used to measure a its profitability.
Frequently asked questions
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