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How to buy Alphabet Inc Class A stock

Learn how to easily invest in Alphabet Inc Class A stock.

Alphabet Inc Class A (GOOGL) is a leading internet content & information business based in the US. It opened the day at $96.92 after a previous close of $96.94. During the day the price has varied from a low of $96.82 to a high of $97.44. The latest price was $97.39 (25 minute delay). Alphabet Inc Class A is listed on the NASDAQ and employs 186,779 staff. All prices are listed in US Dollars.

How to buy Alphabet Inc Class A stock

  1. Open a stock trading account. Use our comparison table or choose from our Top Picks.
  2. Confirm your payment details. Fund your account with a bank transfer, debit card or credit card and take advantage of any signup bonuses.
  3. Search for the stock by name or ticker symbol – GOOGL. It's that simple.

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How has coronavirus impacted Alphabet Inc Class A's share price?

Since the stock market crash in March caused by coronavirus, Alphabet Inc Class A's share price has had significant negative movement.

Its last close price was $97.39, which is 93.44% down on its pre-crash value of $1483.46 and 935.96% down on the lowest point reached during the March crash when the shares fell as low as $1,008.87.

If you had bought $1,000 worth of Alphabet Inc Class A shares at the start of February 2020, those shares would have been worth $706.27 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $65.25.

Alphabet Inc Class A stock price (NASDAQ: GOOGL)

Use our graph to track the performance of GOOGL stocks over time.

Alphabet Inc Class A shares at a glance

Information last updated 2023-01-31.
Open$96.92
High$97.44
Low$96.82
Close$97.39
Previous close$96.94
Change $0.45
Change % 0.459%
Volume 1,195,186
Information last updated 2023-01-25.
52-week range$83.34 - $151.55
50-day moving average $93.22
200-day moving average $106.18
Wall St. target price$124.44
PE ratio 19.082
Dividend yield $0 (0%)
Earnings per share (TTM) $5.12

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Is it a good time to buy Alphabet Inc Class A stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Alphabet Inc Class A price performance over time

Historical closes compared with the close of $97.385 from 2023-01-30

1 week (2023-01-24) -0.32%
1 month (2022-12-30) 10.38%
3 months (2022-10-31) 3.04%
6 months (2022-07-29) -16.28%
1 year (2022-01-28) -96.35%
2 years (2021-01-29) -94.67%
3 years (2020-01-31) 1432.78
5 years (2018-01-31) 1182.22

Is Alphabet Inc Class A stock undervalued or overvalued?

Valuing Alphabet Inc Class A stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Alphabet Inc Class A's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Alphabet Inc Class A's P/E ratio

Alphabet Inc Class A's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 19x. In other words, Alphabet Inc Class A shares trade at around 19x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Alphabet Inc Class A's PEG ratio

Alphabet Inc Class A's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.3404. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Alphabet Inc Class A's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Alphabet Inc Class A's EBITDA

Alphabet Inc Class A's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $93.7 billion.

The EBITDA is a measure of a Alphabet Inc Class A's overall financial performance and is widely used to measure a its profitability.

Alphabet Inc Class A financials

Revenue TTM $282.1 billion
Operating margin TTM 27.85%
Gross profit TTM $146.7 billion
Return on assets TTM 13.92%
Return on equity TTM 26.89%
Profit margin 23.75%
Book value $19.55
Market capitalisation $1.3 trillion

TTM: trailing 12 months

Alphabet Inc Class A's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Alphabet Inc Class A.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Alphabet Inc Class A's total ESG risk score

Total ESG risk: 20.35

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Alphabet Inc Class A's overall score of 20.35 (as at 12/31/2018) is pretty good – landing it in it in the 29th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Alphabet Inc Class A is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Alphabet Inc Class A's environmental score

Environmental score: 3.52/100

Alphabet Inc Class A's social score

Social score: 6.37/100

Alphabet Inc Class A's governance score

Governance score: 7.99/100

Alphabet Inc Class A's controversy score

Controversy score: 4/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Alphabet Inc Class A scored a 4 out of 5 for controversy – the second-lowest score possible, reflecting that Alphabet Inc Class A has a damaged public profile.

Environmental, social, and governance (ESG) summary

Alphabet Inc Class A was last rated for ESG on: 2019-01-01.

Total ESG score 20.35
Total ESG percentile 29.34
Environmental score 3.52
Social score 6.37
Governance score 7.99
Level of controversy 4

Alphabet Inc Class A share dividends

We're not expecting Alphabet Inc Class A to pay a dividend over the next 12 months.

Have Alphabet Inc Class A's shares ever split?

Alphabet Inc Class A's shares were split on a 20:1 basis on 17 July 2022. So if you had owned 1 share the day before before the split, the next day you'd have owned 20 shares. This wouldn't directly have changed the overall worth of your Alphabet Inc Class A shares – just the quantity. However, indirectly, the new 95% lower share price could have impacted the market appetite for Alphabet Inc Class A shares which in turn could have impacted Alphabet Inc Class A's share price.

Alphabet Inc Class A share price volatility

Over the last 12 months, Alphabet Inc Class A's shares have ranged in value from as little as $83.34 up to $151.5466. A popular way to gauge a stock's volatility is its "beta".

GOOGL.US volatility(beta: 1.07)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Alphabet Inc Class A's is 1.0691. This would suggest that Alphabet Inc Class A's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Alphabet Inc Class A overview

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other devices, as well as in the provision of YouTube non-advertising services. The Google Cloud segment offers infrastructure, platform, and other services; Google Workspace that include cloud-based collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells health technology and internet services.

Frequently asked questions

What percentage of Alphabet Inc Class A is owned by insiders or institutions?
Currently 7.778% of Alphabet Inc Class A shares are held by insiders and 79.728% by institutions.
How many people work for Alphabet Inc Class A?
Latest data suggests 186,779 work at Alphabet Inc Class A.
When does the fiscal year end for Alphabet Inc Class A?
Alphabet Inc Class A's fiscal year ends in December.
Where is Alphabet Inc Class A based?
Alphabet Inc Class A's address is: 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043
What is Alphabet Inc Class A's ISIN number?
Alphabet Inc Class A's international securities identification number is: US02079K3059
What is Alphabet Inc Class A's CUSIP number?
Alphabet Inc Class A's Committee on Uniform Securities Identification Procedures number is: 38259P706

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