Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our opinions or reviews. Learn how we make money.

How to buy Alphabet stock | $1459.82

Own Alphabet stock in just a few minutes.

Updated

Fact checked

Alphabet Inc is an internet content & information business based in the US. Alphabet shares (GOOGL) are listed on the NASDAQ and all prices are listed in US Dollars. Alphabet employs 127,498 staff and has a trailing 12-month revenue of around USD$166 billion.

How to buy shares in Alphabet

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Alphabet Find the stock by name or ticker symbol: GOOGL. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Alphabet reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$1459.82, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Alphabet, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Alphabet. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted Alphabet's share price?

Since the stock market crash in March caused by coronavirus, Alphabet's share price has had significant negative movement.

Its last market close was USD$1459.82, which is 1.59% down on its pre-crash value of USD$1483.46 and 44.70% up on the lowest point reached during the March crash when the shares fell as low as USD$1008.87.

If you had bought USD$1,000 worth of Alphabet shares at the start of February 2020, those shares would have been worth USD$706.27 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$978.08.

Alphabet share price

Use our graph to track the performance of GOOGL stocks over time.

Alphabet shares at a glance

Information last updated 2020-09-20.
Latest market closeUSD$1459.82
52-week rangeUSD$1008.87 - USD$1726.102
50-day moving average USD$1548.1003
200-day moving average USD$1397.672
Wall St. target priceUSD$1769.27
PE ratio 32.7182
Dividend yield N/A (0%)
Earnings per share (TTM) USD$45.492

Compare trading platforms

Compare special offers, low fees and a wide range of types of investments among top trading platforms.
Name Product Available asset types Stock trade fee Option trade fee Annual fee
Vanguard
Stocks,Mutual funds,ETFs,Forex
$0
$1
$20 per year
Get a personal advisor when you open an account with at least $50,000.
Robinhood
Stocks,Options,ETFs,Cryptocurrency
$0
$0
0%
Make unlimited commission-free trades in stocks, funds, and options with Robinhood Financial.
TD Ameritrade
Stocks,Bonds,Options,Mutual funds,ETFs,Forex,Futures
$0
or $25 If it is broker-assisted
$0 + $0.65/contract, Broker-assisted
or $25 Broker-assisted
TD Ameritrade features $0 commission for online stock, but watch out for high short-term ETF and broker-assisted trading fees.
Interactive Brokers
Stocks,Bonds,Options,Mutual funds,Index funds,ETFs,Forex,Futures,Cash
$0
$0 + $0.65/contract, $1 minimum
0%
IBKR Lite offers $0 commissions, and IBKR Pro offers advanced tools for professional traders.
Tastyworks
Stocks,Options,ETFs,Futures
$0
Stocks & ETFs: $1/contract to open, $0 to close, $10 max/leg
Futures: $2.50/contract to open, $0 to close
0%
Trade stocks, options, ETFs and futures on mobile or desktop with this advanced platform.
loading

Compare up to 4 providers

The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Alphabet stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Alphabet price performance over time

Historical closes compared with the last close of $1459.82

1 week (2020-09-14) -3.25%
1 month (2020-08-24) -7.91%
3 months (2020-06-24) 1.89%
6 months (2020-03-24) 29.19%
1 year (2019-09-20) 18.70%
2 years (2018-09-21) 24.55%
3 years (2017-09-21) 54.06%
5 years (2015-09-21) 118.87%

Is Alphabet under- or over-valued?

Valuing Alphabet stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Alphabet's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Alphabet's P/E ratio

Alphabet's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 33x. In other words, Alphabet shares trade at around 33x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Alphabet's PEG ratio

Alphabet's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.6968. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Alphabet's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Alphabet's EBITDA

Alphabet's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$46 billion.

The EBITDA is a measure of a Alphabet's overall financial performance and is widely used to measure a its profitability.

Alphabet financials

Revenue TTM USD$166 billion
Operating margin TTM 20.09%
Gross profit TTM USD$90 billion
Return on assets TTM 7.79%
Return on equity TTM 15.79%
Profit margin 18.99%
Book value $304.342
Market capitalisation USD$989.7 billion

TTM: trailing 12 months

Shorting Alphabet shares

There are currently 3.1 million Alphabet shares held short by investors – that's known as Alphabet's "short interest". This figure is 0.5% down from 3.1 million last month.

There are a few different ways that this level of interest in shorting Alphabet shares can be evaluated.

Alphabet's "short interest ratio" (SIR)

Alphabet's "short interest ratio" (SIR) is the quantity of Alphabet shares currently shorted divided by the average quantity of Alphabet shares traded daily (recently around 1.9 million). Alphabet's SIR currently stands at 1.62. In other words for every 100,000 Alphabet shares traded daily on the market, roughly 1620 shares are currently held short.

However Alphabet's short interest can also be evaluated against the total number of Alphabet shares, or, against the total number of tradable Alphabet shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Alphabet's short interest could be expressed as 0% of the outstanding shares (for every 100,000 Alphabet shares in existence, roughly 0 shares are currently held short) or 0.0087% of the tradable shares (for every 100,000 tradable Alphabet shares, roughly 9 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Alphabet.

Find out more about how you can short Alphabet stock.

Alphabet's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Alphabet.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Alphabet's total ESG risk score

Total ESG risk: 28.62

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Alphabet's overall score of 28.62 (as at 08/01/2020) is nothing to write home about – landing it in it in the 54th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Alphabet is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Alphabet's environmental score

Environmental score: 3.6/100

Alphabet's social score

Social score: 11.39/100

Alphabet's governance score

Governance score: 11.33/100

Alphabet's controversy score

Controversy score: 4/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Alphabet scored a 4 out of 5 for controversy – the second-lowest score possible, reflecting that Alphabet has a damaged public profile.

Environmental, social, and governance (ESG) summary

Alphabet Inc was last rated for ESG on: 2020-08-01.

Total ESG score 28.62
Total ESG percentile 54.1
Environmental score 3.6
Social score 11.39
Governance score 11.33
Level of controversy 4

Alphabet share dividends

We're not expecting Alphabet to pay a dividend over the next 12 months.

Have Alphabet's shares ever split?

Alphabet's shares were split on a 1998:1000 basis on 3 April 2014. So if you had owned 1000 shares the day before before the split, the next day you'd have owned 1998 shares. This wouldn't directly have changed the overall worth of your Alphabet shares – just the quantity. However, indirectly, the new 49.9% lower share price could have impacted the market appetite for Alphabet shares which in turn could have impacted Alphabet's share price.

Alphabet share price volatility

Over the last 12 months, Alphabet's shares have ranged in value from as little as $1008.87 up to $1726.102. A popular way to gauge a stock's volatility is its "beta".

GOOGL.US volatility(beta: 1.08)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Alphabet's is 1.0753. This would suggest that Alphabet's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Alphabet overview

Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It offers performance and brand advertising services. The company operates through Google and Other Bets segments. The Google segment offers products, such as Ads, Android, Chrome, Google Cloud, Google Maps, Google Play, Hardware, Search, and YouTube, as well as technical infrastructure. It also offers digital content, cloud services, hardware devices, and other miscellaneous products and services. The Other Bets segment includes businesses, including Access, Calico, CapitalG, GV, Verily, Waymo, and X, as well as Internet and television services. Alphabet Inc. was founded in 1998 and is headquartered in Mountain View, California.

Frequently asked questions

Ask an Expert

You are about to post a question on finder.com:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and finder.com Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site