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How to buy Alphabet stock
Learn how to easily invest in Alphabet stock.
Alphabet Inc (GOOGL) is a leading internet content & information business based in the US. It opened the day at $2,741.58 after a previous close of $2,771.74. During the day the price has varied from a low of $2,739.97 to a high of $2,814.84. The latest price was $2,789.61 (25 minute delay). Alphabet is listed on the NASDAQ and employs 150,028 staff. All prices are listed in US Dollars.
How to buy shares in Alphabet
- Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
- Open your brokerage account. Complete an application with your details.
- Confirm your payment details. Fund your account.
- Research the stock. Find the stock by name or ticker symbol – GOOGL – and research it before deciding if it's a good investment for you.
- Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
- Check in on your investment. Optimize your portfolio by tracking your stock.
What's in this guide?
- GOOGL shares summary
- Compare share dealing platforms
- Is GOOGL stock a buy or sell?
- Stock performance over time
- Is GOOGL suitable for ethical investing?
- Are GOOGL shares over-valued?
- Alphabet's financials
- How volatile are GOOGL shares?
- Does Alphabet pay a dividend?
- Have GOOGL shares ever split?
- Other common questions
How has coronavirus impacted Alphabet's share price?
Since the stock market crash in March caused by coronavirus, Alphabet's share price has had significant positive movement.
Its last close price was $2,789.61, which is 46.82% up on its pre-crash value of $1483.46 and 176.51% up on the lowest point reached during the March crash when the shares fell as low as $1,008.87.
If you had bought $1,000 worth of Alphabet shares at the start of February 2020, those shares would have been worth $706.27 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1.00.
Alphabet stock price (NASDAQ: GOOGL)Use our graph to track the performance of GOOGL stocks over time.
Alphabet shares at a glance
|52-week range||$1,732.83 - $3,019.33|
|50-day moving average||$2,895.81|
|200-day moving average||$2,657.78|
|Wall St. target price||$3,334.16|
|Dividend yield||N/A (0%)|
|Earnings per share (TTM)||$103.81|
Buy Alphabet shares from these brokeragesCompare special offers, low fees and a wide range of types of investments among top trading platforms.
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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.
Is it a good time to buy Alphabet stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.
Alphabet price performance over time
|1 week (2022-01-13)||0.64%|
|1 month (2021-12-16)||-3.44%|
|3 months (2021-10-20)||-1.61%|
|6 months (2021-07-20)||10.52%|
|1 year (2021-01-20)||48.38%|
|2 years (2020-01-17)||88.55%|
|3 years (2019-01-18)||151.93%|
|5 years (2017-01-20)||236.84%|
Is Alphabet stock undervalued or overvalued?
Valuing Alphabet stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Alphabet's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Alphabet's P/E ratio
Alphabet's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 27x. In other words, Alphabet shares trade at around 27x recent earnings.
That's comparable to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29).
Alphabet's PEG ratio
Alphabet's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.855. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Alphabet's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Alphabet's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $85.2 billion.
The EBITDA is a measure of a Alphabet's overall financial performance and is widely used to measure a its profitability.
|Revenue TTM||$239.2 billion|
|Operating margin TTM||30.3%|
|Gross profit TTM||$97.8 billion|
|Return on assets TTM||14.01%|
|Return on equity TTM||30.87%|
|Market capitalisation||$1.9 trillion|
TTM: trailing 12 months
Alphabet's environmental, social and governance track record
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Alphabet.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
Alphabet's total ESG risk score
Total ESG risk: 20.35
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Alphabet's overall score of 20.35 (as at 12/31/2018) is pretty good – landing it in it in the 29th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Alphabet is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
Alphabet's environmental score
Environmental score: 3.52/100
Alphabet's social score
Social score: 6.37/100
Alphabet's governance score
Governance score: 7.99/100
Alphabet's controversy score
Controversy score: 4/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. Alphabet scored a 4 out of 5 for controversy – the second-lowest score possible, reflecting that Alphabet has a damaged public profile.
Environmental, social, and governance (ESG) summary
|Total ESG score||20.35|
|Total ESG percentile||29.34|
|Level of controversy||4|
Alphabet share dividends
We're not expecting Alphabet to pay a dividend over the next 12 months.
Have Alphabet's shares ever split?
Alphabet's shares were split on a 1998:1000 basis on 2 April 2014. So if you had owned 1000 shares the day before before the split, the next day you'd have owned 1998 shares. This wouldn't directly have changed the overall worth of your Alphabet shares – just the quantity. However, indirectly, the new 49.9% lower share price could have impacted the market appetite for Alphabet shares which in turn could have impacted Alphabet's share price.
Alphabet share price volatility
Over the last 12 months, Alphabet's shares have ranged in value from as little as $1732.83 up to $3019.3301. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Alphabet's is 1.0583. This would suggest that Alphabet's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).
Larry Page and Sergey Brin founded Google in September 1998. Since then, the company has grown to more than 130,000 employees worldwide, with a wide range of popular products and platforms like Search, Maps, Ads, Gmail, Android, Chrome, Google Cloud and YouTube. In October 2015, Alphabet became the parent holding company of Google. .
Frequently asked questionsWhat percentage of Alphabet is owned by insiders or institutions?
Currently 0.15% of Alphabet shares are held by insiders and 79.743% by institutions. How many people work for Alphabet?
Latest data suggests 150,028 work at Alphabet. When does the fiscal year end for Alphabet?
Alphabet's fiscal year ends in December. Where is Alphabet based?
Alphabet's address is: 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 What is Alphabet's ISIN number?
Alphabet's international securities identification number is: US02079K3059 What is Alphabet's CUSIP number?
Alphabet's Committee on Uniform Securities Identification Procedures number is: 02079K305
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