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AXA Equitable life insurance review 2020


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Get coverage for a year or a lifetime with one of the oldest insurers in the US.'s rating: 3.5 / 5


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  • Pick something else if… You need whole life insurance, or prefer to apply online.

18 to 65

Issue Age

$100,000 to $1 million+



Medical Exam Required


Free quote Ask a broker
Available states Nationwide
Policy options Term, Universal, Variable
Term lengths 1, 10, 15 or 20 years
Issue age 18 to 65
Coverage $100,000 to $1 million+
Medical exam required Required
Monthly cost Not listed
Claim methods Request claim online, then AXA mails you specific claims forms
Customer support Phone: (800) 777-6510
Riders Child rider, Disability income benefit rider, Long-term-care rider, Return-of-premium rider, Term insurance rider, Waiver-of-premium rider

Expert review

Julia Cameron

Review by

Julia Cameron is a writer and editor who has experience in finance, mergers and acquisitions, content marketing and immigration law. She has a passion for interior design and an affinity for Old Florida, where she lives with her family.

Expert review

Along with competitive rates, AXA is known for its relaxed approach to underwriting, which looks beyond the data to consider your committment to your health. The insurer offers a standard suite of policies, along with a long list of riders you can use to customize your coverage. But you’ll need to go through a broker to apply for a policy.

If you’d prefer to manage your policy online from start to finish, compare life insurance companies.

What types of life insurance coverage does AXA offer?

AXA sells a mix of term and permanent policies:

  • Term life insurance. AXA has term life policies lasting 1, 10, 15 or 20 years. The premiums are fixed, and your beneficiaries will receive a guaranteed death benefit if you die during your term.
  • Indexed universal life insurance. The insurer has two universal life policies that allow you to adjust the premiums and death benefits as you see fit. The cash value is tied to the performance of an index, which offers a greater potential for growth.
  • Variable life insurance. With this permanent policy, your cash value is professionally invested in a portfolio of stocks, bonds and mutual funds of your choice.

What riders can I add to my life insurance policy?

You may be able to add these types of riders to your policy for a fee.

Disability and critical care riders

  • Accelerated death benefit rider. If you’re diagnosed with a terminal illness outlined in your policy, you can receive a portion of your benefit to cover medical costs, health care and other needs.
  • Disability income benefit rider. If you’re 18 to 59 years old, you can eliminate or pay off your life insurance if you suffer a serious disability or illness.
  • Long-term-care rider. If you’re chronically ill and receiving qualified long-term care services according to a plan of care, you might receive an accelerated death benefit to use toward qualified expenses.
  • Waiver-of-premium rider. If you’re rendered fully disabled, waives premiums due for your policy.

    General riders

    • Child rider. Allows you to insure your children from $1,000 to $25,000.
    • Guaranteed insurability rider. This rider allows you to increase the policy face amount or purchase a new policy on specific dates, without evidence of instability.
    • Return-of-premium rider. Qualifies your beneficiaries for an additional death benefit generally equal to the sum of the specified percentage of each premium paid.
    • Term insurance rider. This rider allows you to increase the death benefit on your permanent policy for a specified amount of time.

    How do I get a low rate for AXA life insurance?

    The rate you’re offered comes down to a range of factors, including your age and gender, height and weight, state of residence, smoking history, coverage amount and term.

    To qualify for AXA’s Preferred Elite rate class, you’ll need to meet this criteria:

    • History of tobacco or substance use. The best rates go to applicants who haven’t smoked in the past five years and have no history of substance abuse.
    • Your driving record. Your history should be free of DWIs, DUIs, suspensions and other convictions in the past five years and no more than three moving violations in the past year.
    • Your blood pressure. If you’re 59 or younger, your blood pressure must not top 140/85; for older applicants, your blood pressure should be under 150/90.
    • Occupation or hobbies. Pilots and other high-risk careers may be excluded from the best rates, depending on other factors.

    Pros and cons of AXA life insurance


    • Annual renewable term (ART) option. AXA offers an ART policy as part of its term life insurance lineup, which is ideal for those who only need coverage for a short period of time.
    • Customizable coverage. The insurer has a long list of add-ons, including rarer ones — like a charitable legacy rider.
    • Flexible permanent policies. AXA sells a range of permanent policies that build cash value, including two that are tied to an index.
    • Looks beyond numbers. Along with your height, weight and other measurements, AXA considers your commitment to improved health during the underwriting process.
    • Financial strength. AXA has an A (Excellent) rating with AM Best, which means it has the funds to pay out claims.


    • No online quotes. You’ll need to reach out to an agent to get a quote.
    • Complicated claims process. Filing a claim involves filling out both an online and paper form, which you’ll then need to mail in.

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    AXA life insurance reviews and complaints

    AXA Equitable is accredited with the Better Business Bureau (BBB), and it has an A+ rating for its customer interaction. The BBB has recorded 50 complaints over the last three years — though these reflect the financial services company as a whole, and not just its life insurance department. Customers award the company 1 out of 5 stars, and those same limitations apply.

    In JD Power’s latest life insurance study, AXA ranked 16 of 22 insurers surveyed. It earned 2 out of 5 circles, so there’s room for improvement in terms of customer satisfaction.

    How do I apply for AXA life insurance?

    You’ll need to speak with an AXA adviser. To find one near you, use the search tool on AXA’s website.

    Frequently asked questions

    Life insurance ratings

    ★★★★★ — Excellent

    ★★★★★ — Good

    ★★★★★ — Average

    ★★★★★ — Subpar

    ★★★★★ — Poor

    Our experts analyze life insurance companies to help you to find the strongest possible policy and premium for your family’s needs. We assess their financial strength, customer satisfaction, policy features and riders. We then give each insurer a score between one and five stars that reflects their offering and reputation in the industry.

    Learn more about our methodology here.

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