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Advertising stocks

Ready to invest in the marketing industry? Consider these 4 stocks.

The best advertising stocks depend on your portfolio and investment goals — while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

4 advertising stocks to watch

We round up a selection of stocks in or related to the marketing industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

  1. Interpublic Group of Companies (IPG)
  2. Fluent (FLNT)
  3. Omnicom Group (OMC)

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Compare online trading platforms by fees, asset types and bonuses to find the best for your investment in advertising stocks.
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Stocks, Bonds, Options, Mutual funds, ETFs
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Stocks, Mutual funds, ETFs
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Take a deeper dive into advertising stocks

If you're interested in investing in the marketing industry, take a closer look at what companies in this industry do and how the stocks have historically performed. Keep in mind that positive past performance doesn't guarantee that a stock will continue to rise in the future.

1. Interpublic Group of Companies (IPG)

The Interpublic Group of Companies, Inc. provides advertising and marketing services worldwide. It operates in two segments, Integrated Agency Networks (IAN) and IPG DXTRA.

Interpublic Group of Companies stock opened the day at $37.68 after a previous close of $37.77. The latest price was $37.45 (25-minute delay). Interpublic Group of Companies is listed on the NYSE, has a trailing 12-month revenue of around USD9.3 billion and employs 56,800 staff.

  • Market capitalization: $10,719,480,832
  • P/E ratio: 10.5234
  • PEG ratio: 5.3412

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2. Fluent (FLNT)

Fluent, Inc. provides data-driven digital marketing services primarily in the United States. The company operates through Fluent and All Other segments.

Fluent stock opened the day at $2.55 after a previous close of $2.52. The latest price was $2.60 (25-minute delay). Fluent is listed on the NASDAQ, has a trailing 12-month revenue of around USD$348.1 million and employs 261 staff.

  • Market capitalization: $96,416,920

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3. Omnicom Group (OMC)

Omnicom Group Inc. , together with its subsidiaries, provides advertising, marketing, and corporate communications services. It provides a range of services in the areas of advertising, customer relationship management, public relations, and healthcare.

Omnicom Group stock opened the day at $63.50 after a previous close of $63.66. The latest price was $63.32 (25-minute delay). Omnicom Group is listed on the NYSE, has a trailing 12-month revenue of around USD$14.3 billion and employs 71,700 staff.

  • Market capitalization: $12,874,771,456
  • P/E ratio: 10.3781
  • PEG ratio: 3.627

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WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers plans and creates marketing and branding campaigns; designs and produces advertisements across various media; and provides media buying services, such as strategy and business development, media investment, data and technology, and content.

WPP PLC ADR stock opened the day at $50.13 after a previous close of $50.02. The latest price was $49.75 (25-minute delay). WPP PLC ADR is listed on the NYSE, has a trailing 12-month revenue of around USD$12.8 billion and employs 109,382 staff.

  • Market capitalization: $11,362,735,104
  • P/E ratio: 15.4752
  • PEG ratio: 0.9664

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How to buy advertising stocks

Sign up with an online broker or platform to invest in one or more of these advertising stocks.

  1. Compare share trading platforms. Use our comparison table to narrow down top brokers by fees and bonuses.
  2. Open and fund your brokerage account. You’ll need personal and financial details, like your contact and bank information.
  3. Search for the stock you're interested in. Find the stock by name or ticker symbol, like IPG or FLNT.
  4. Decide on how many to buy. Some brokers will allow you to purchase fractional shares, while others require you to purchase whole shares.
  5. Choose an order type. Invest in the advertising stocks now with a market order or use a limit order to delay your purchase until the stock reaches your desired price.
  6. Buy the stock. Tap or click the Buy button on your brokerage account. Once you’ve invested in the marketing industry, track how your stock performs to decide when it’s time to sell.

The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Bottom line

While it’s possible to turn a profit investing in advertising stocks, keep in mind that — like any investment — advertising stocks are not immune to risk. These stocks are subject to fluctuating conditions — both in the market and in the marketing industry, so carefully vet your picks before you invest. And if you’re new to investing, or if it’s been awhile since you’ve taken a critical look at your investing accounts, compare brokers to make sure you’re getting the best features in your trading account.

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