Advertising stocks

The best advertising stocks depend on your portfolio and investment goals — while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

How to buy advertising stocks

Sign up with an online broker or platform to invest in one of more of these advertising stocks.

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Use our comparison table to narrow down top brokers by fees and bonuses.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for the stock you're interested in. Find the stock by name or ticker symbol, like IPG or FLNT. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Invest in the marketing industry today with a market order or use a limit order to delay your purchase until the stock reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy fractional shares, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of an advertising company. Optimize your portfolio by tracking how your stock — and even the marketing sector as a whole — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Compare advertising stocks

We round up a selection of stocks in or related to the marketing industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

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1. The Interpublic Group of Companies (IPG)

The Interpublic Group of Companies, Inc. provides advertising and marketing services worldwide. It operates in two segments, Integrated Agency Networks (IAN) and IPG DXTRA.

The Interpublic Group of Companies stock opened the day at $29.79 after a previous close of $30.00. The latest price was $30.71 (25 minute delay). The Interpublic Group of Companies is listed on the NYSE, has a trailing 12-month revenue of around USD8.1 billion and employs 50,200 staff.

• Market capitalization: $11,888,331,776
• P/E ratio: 34.191
• PEG ratio: 6.4777

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2. Fluent (FLNT)

Fluent, Inc. provides data-driven digital marketing services primarily in the United States. The company also offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers.

Fluent stock opened the day at $6.45 after a previous close of $6.30. The latest price was $6.33 (25 minute delay). Fluent is listed on the NASDAQ, has a trailing 12-month revenue of around USD$310.7 million and employs 220 staff.

• Market capitalization: $306,641,888
• P/E ratio: 134.2857

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3. Omnicom Group (OMC)

Omnicom Group Inc. , together with its subsidiaries, provides advertising, marketing, and corporate communications services. It provides a range of services in the areas of advertising, customer relationship management, public relations, and healthcare.

Omnicom Group stock opened the day at $76.23 after a previous close of $76.66. The latest price was $76.68 (25 minute delay). Omnicom Group is listed on the NYSE, has a trailing 12-month revenue of around USD$13.2 billion and employs 64,100 staff.

• Market capitalization: $17,083,809,792
• P/E ratio: 18.1785
• PEG ratio: 1.2497

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4. WPP (WPP)

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, Asia Pacific, Latin America, Africa, Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It engages in the business of planning and creation of marketing and branding campaigns; designs advertisements across all media; and provides media buying services including strategy and business development, media investment, and data, technology and content.

WPP stock opened the day at $64.43 after a previous close of $63.31. The latest price was $63.65 (25 minute delay). WPP is listed on the NYSE, has a trailing 12-month revenue of around USD$12 billion and employs 99,830 staff.

• Market capitalization: $16,408,854,528
• P/E ratio: 6.4714
• PEG ratio: 1.9012

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Bottom line

While it’s possible to turn a profit investing in advertising stocks, keep in mind that — like any investment — advertising stocks are not immune to risk. These stocks are subject to fluctuating conditions — both in the market and in the marketing industry, so carefully vet your picks before you invest. And if you’re new to investing, or if it’s been awhile since you’ve taken a critical look at your investing accounts, compare brokers to make sure you’re getting the best features in your trading account.