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What do people in the UK invest in 2022

The UK is in on property and out on NFTs.

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Richard Laycock
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Property is the top investment option for people in the UK, with 29.6% of those surveyed saying they think property will be the best performing investment in 2022, according to a survey of 2,001 Internet users.

Quick overview

  • 30% of Brits think property will be the best performing investment in 2022
  • Meanwhile, up to a quarter (24%) think cash will be the second biggest investment in 2022
  • The least popular investment option for Brits in 2022 are NFTs, with just 4% selecting them as a safe investment
  • Generation Z are more likely to invest in cryptocurrency than any other age group in the country.
  • Across the globe, survey respondents agree that cash, property and stocks are the best investment choices to make in 2022

While property may be king in 2022 for those surveyed, cash is also a popular option at 24% as are stocks, shares or ETFs at 17.2%.

How are the sexes investing?

Property is the most popular investment option for both sexes, with 24.8% of men and 34.4% of women saying they think property is the best investment option in 2022.

How investing preferences differ by age

While property is the asset class that people across the various age categories think will perform the best on average in 2022, it’s not the top choice for everyone.

Cash is king around the globe: 24.5% think cash will reign supreme in 2022

As far as the most popular investment option globally goes cash is king, with 24.5% of those surveyed around the globe saying it's the safest investment option in 2022. Nowhere was cash a more popular investment choice than in the US, where 33.7% of Internet users surveyed said thought cash is a solid investment this year.

Respondents were also bullish on property, with roughly 22.6% saying it's best to put your money into bricks and mortar this year. Those most likely to be investing in property are in France, where 43.5% of those users surveyed believe property is a decent bet for 2022.

Rounding out the top three most popular investment options are stocks, shares or ETFs with 17.2% thinking they will see the greatest returns in the coming 12 months. The country most likely to be throwing its money into the stock market is Japan (44.3%).

The least popular investment option in 2022 are NFTs, with just 5.9% globally thinking they're a safe bet. However, at least 14.2% in Hong Kong think NFTs are worth the risk.

Methodology

Finder used Google Survey to poll 39,573 Internet users across 26 countries. Due to the varying Google infrastructure in each territory, not all surveys were nationally representative. Where a nationally representative sample was unavailable, a natural fall/convenience sample was used. For these, Google didn't use stratified sampling but did apply weights to the survey results if the demographics of the survey respondents didn't vary too far from demographics data. The details of Google's survey methodology can be found here.
  • Argentina: A convenience sample of 1,208
  • Australia: A convenience sample of 1,002
  • Austria: A convenience sample of 1,207
  • Brazil: A representative sample 2,001
  • Canada: A convenience sample of 1,200
  • Chile: A convenience sample of 1,225
  • Colombia: A convenience sample of 1,507
  • France: A convenience sample of 1,503
  • Germany: A representative sample of 2,002
  • Hong Kong: A convenience sample of 1,005
  • India: A convenience sample of 2,511
  • Ireland: A convenience sample of 1,223
  • Italy: A convenience sample of 1,501
  • Japan: A representative sample of 2,001
  • Mexico: A representative sample of 2,001
  • New Zealand: A convenience sample of 1,001
  • Singapore: A convenience sample of 1,136
  • South Africa: A convenience sample of 1,204
  • Spain: A representative sample of 1,501
  • Sweden: A convenience sample of 1,204
  • Switzerland: A convenience sample of 1,202
  • The Netherlands: A convenience sample of 1,201
  • The Philippines: A convenience sample of 2,008
  • Turkey: A convenience sample of 2,006
  • United Kingdom: A representative sample of 2,001
  • United States: A convenience sample of 2,012
Image: Getty

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