Snoop describes itself as a “consumer champion” app that allows its users to take control of their financial data. By doing this, it aims to give consumers a greater awareness of their spending, help them take advantage of the best deals available and be smarter about making savings.
What is Snoop?
Connecting to your existing bank accounts and credit cards, Snoop centralises all of your spending and presents it in one integrated interface that combines all of your accounts and transactions in one place.
It’s an app designed to help you live, spend and save smarter, and hopes to take away the effort that customers would have had to put into researching and finding better deals.
Snoop launched in April 2020 – earlier than expected – to help households cope with the impact of coronavirus.
The app was co-founded by two former Virgin Money executives, ex-CEO Jane-Anne Gadhia and former managing director John Natalizia. The app has also earned praise from business magnate Richard Branson.
How does Snoop work?
By integrating all of your cards and accounts in one interface, Snoop monitors and tracks all of your spending to see where you can save and spend better. The app, which is free of charge, will:
- Monitor your spending habits and create a personalised set of money saving suggestions.
- Help you track your spending vs last month to see if you’re spending more or less.
- Categorise your spending so you can see where your money is going.
- Keep an eye on your bills and alert you to price hikes and better deals.
- Let you know when it’s time to switch to a better offer.
Rather than being driven by corporate backing and sponsorship, the Snoop app says it uses a unique artificial intelligence interface that delivers data-driven and unbiased results to its users, which are based on individual customer’s spending behaviour.
Is Snoop safe?
Snoop doesn’t hold any customer deposits and it doesn’t access your money – it simply draws together all of your banking data to view in one place. Snoop is approved by the Financial Conduct Authority (FCA) as a Registered Account Information Service Provider (RAISP), which means it has proven to have strict security controls in place to protect its users’ banking data.
Pros and cons of Snoop
- It’s free to use.
- Enables you to see all of your bank and credit card accounts in one place.
- Monitors your spending and suggests better deals that could be available.
- Many similar personal finance apps in the marketplace, some of which offer more advanced features.
All in all, while there’s still a lot that remains to be seen, Snoop seems to be shaping up to be an exciting and useful app which could help customers improve their personal finances. Get started by downloading the app.
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