How to buy Disney shares | 08 March

How to buy Disney shares

With plenty of Buzz (Lightyear) around the entertainment giant's move into TV streaming, if you're thinking of investing, here's what you need to know. Share price changes are updated daily.

Fact checked
Disney logo

The Walt Disney Company (DIS) is a leading entertainment business based in the US. Disney is listed on the NYSE and employs 175,000 staff. All prices are listed in US Dollars.

How to buy shares in Disney

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: DIS in this case.
  5. Research Disney shares. The platform should provide the latest information available.
  6. Buy your Disney shares. It's that simple.
The whole process can take as little as 15 minutes.

How has Coronavirus impacted Disney's share price?

Since the stock market crash in March caused by coronavirus, Disney's share price has had significant positive movement.

Its last market close was $190.98, which is 27.23% up on its pre-crash value of $138.97 and 141.53% up on the lowest point reached during the March 2020 crash when the shares fell as low as $79.07.

If you had bought $1,000 worth of Disney shares at the start of February 2020, those shares would have been worth $607.18 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,352.14.

Disney share price

Use our graph to track the performance of DIS stocks over time.

Disney shares at a glance

Information last updated 2021-03-02.
52-week range$79.07 - $200.6
50-day moving average $180.6921
200-day moving average $150.7806
Wall St. target price$205.06
PE ratio 51.2183
Dividend yield $0.88 (0.45%)
Earnings per share (TTM) $2.969
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Share dealing platform comparison

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Data updated regularly
Name Product Ratings Finder rating Customer rating Min. initial deposit Price per trade Frequent trader rate Platform fee Table offer Link
OFFER
Fineco
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★★★★★
You say
★★★★★
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£0
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US: $3.95
EU: €3.95
N/A
£0
Your first 100 trades are free with Fineco (T&Cs apply)
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Capital at risk

Platform details
Hargreaves Lansdown Fund and Share Account
We say
★★★★★
You say
★★★★★
We say
★★★★★
You say
★★★★★
£1
£11.95
£5.95
£0
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Capital at risk

Platform details
FREE TRADES
eToro Free Stocks
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★★★★★
You say
★★★★★
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★★★★★
$500
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FREE TRADES
Stake
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★★★★★
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★★★★★
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£50
US: £0
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£0
Join and receive a free share worth up to £100
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Capital at risk

Platform details
Degiro Share Dealing
We say
★★★★★
We say
★★★★★
Not yet rated
£0.01
UK: £1.75 + 0.014% (max £5)
US: €0.50 + $0.004 per share
N/A
£0
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Disney stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is Disney under- or over-valued?

Valuing Disney stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Disney's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Disney's P/E ratio

Disney's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 51x. In other words, Disney shares trade at around 51x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, Disney's P/E ratio is best considered in relation to those of others within the entertainment industry or those of similar companies.

Disney's PEG ratio

Disney's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 4.6812. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Disney's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Disney's PEG ratio in relation to those of similar companies.

Disney's EBITDA

Disney's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $7.1 billion (£5.1 billion).

The EBITDA is a measure of a Disney's overall financial performance and is widely used to measure a its profitability.

To put Disney's EBITDA into context you can compare it against that of similar companies.

Disney financials

Revenue TTM $60.8 billion
Operating margin TTM 2.88%
Gross profit TTM $21.5 billion
Return on assets TTM 0.54%
Return on equity TTM -4.54%
Profit margin -8.15%
Book value $46.339
Market capitalisation $352.1 billion

TTM: trailing 12 months

How to short and sell Disney shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "DIS.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 18.6 million Disney shares held short by investors – that's known as Disney's "short interest". This figure is 0.2% down from 18.6 million last month.

There are a few different ways that this level of interest in shorting Disney shares can be evaluated.

Disney's "short interest ratio" (SIR)

Disney's "short interest ratio" (SIR) is the quantity of Disney shares currently shorted divided by the average quantity of Disney shares traded daily (recently around 11.2 million). Disney's SIR currently stands at 1.66. In other words for every 100,000 Disney shares traded daily on the market, roughly 1660 shares are currently held short.

To gain some more context, you can compare Disney's short interest ratio against those of similar companies.

However Disney's short interest can also be evaluated against the total number of Disney shares, or, against the total number of tradable Disney shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Disney's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 Disney shares in existence, roughly 10 shares are currently held short) or 0.0102% of the tradable shares (for every 100,000 tradable Disney shares, roughly 10 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Disney.

Find out more about how you can short Disney stock.

Disney's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Disney.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Disney's total ESG risk score

Total ESG risk: 23.2

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Disney's overall score of 23.2 (as at 01/01/2019) is excellent – landing it in it in the 16th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Disney is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare Disney's total ESG risk score against those of similar companies.

Disney's environmental score

Environmental score: 6.53/100

Disney's environmental score of 6.53 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Disney is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Disney's social score

Social score: 13.06/100

Disney's social score of 13.06 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Disney is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Disney's governance score

Governance score: 15.61/100

Disney's governance score puts it squarely in the 8th percentile of companies rated in the same sector. That could suggest that Disney is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Disney's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Disney scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Disney has, for the most part, managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

Environmental, social, and governance (ESG) summary

The Walt Disney Company was last rated for ESG on: 2019-01-01.

Total ESG score 23.2
Total ESG percentile 15.68
Environmental score 6.53
Environmental score percentile 8
Social score 13.06
Social score percentile 8
Governance score 15.61
Governance score percentile 8
Level of controversy 2

Disney share dividends

We're not expecting Disney to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

You may also wish to consider:

Have Disney's shares ever split?

Disney's shares were split on a 10000:9865 basis on 13 June 2007. So if you had owned 9865 shares the day before before the split, the next day you'd have owned 10000 shares. This wouldn't directly have changed the overall worth of your Disney shares – just the quantity. However, indirectly, the new 1.4% lower share price could have impacted the market appetite for Disney shares which in turn could have impacted Disney's share price.

Disney share price volatility

Over the last 12 months, Disney's shares have ranged in value from as little as $79.07 up to $200.6. A popular way to gauge a stock's volatility is its "beta".

DIS.US volatility(beta: 1.2)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Disney's is 1.198. This would suggest that Disney's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

To put Disney's beta into context you can compare it against those of similar companies.

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Disney overview

The Walt Disney Company, together with its subsidiaries, operates as an entertainment company worldwide. The company's Media Networks segment operates domestic cable networks under the Disney, ESPN, Freeform, FX, and National Geographic brands; and television broadcast network under the ABC brand, as well as eight domestic television stations. This segment is also involved in the television production and distribution. Its Parks, Experiences and Products segment operates theme parks and resorts, such as Walt Disney World Resort in Florida; Disneyland Resort in California; Disneyland Paris; Hong Kong Disneyland Resort; and Shanghai Disney Resort; Disney Cruise Line, Disney Vacation Club, National Geographic Expeditions, and Adventures by Disney and Aulani, a Disney resort and spa in Hawaii, as well as licenses its intellectual property to a third party for the operations of the Tokyo Disney Resort in Japan. The company's Studio Entertainment segment produces and distributes motion pictures under the Walt Disney Pictures, Twentieth Century Studios, Marvel, Lucasfilm, Pixar, Searchlight Pictures, and Blue Sky Studios banners; develops, produces, and licenses live entertainment events; produces and distributes music; and provides post-production services through Industrial Light & Magic and Skywalker Sound. Its Direct-To-Consumer & International segment operates international television networks and channels comprising Disney, ESPN, Fox, National Geographic, and Star; direct-to-consumer videos streaming services consisting of Disney+/Disney+Hotstar, ESPN+, and Hulu; and operates branded apps and Websites, such as Disney Movie Club and Disney Digital Network, as well as provides streaming technology support services. The company was founded in 1923 and is based in Burbank, California.

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