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George Sweeney, DipFAUpdated
Netflix (NASDAQ: NFLX) is a tech stock that revolutionised home entertainment with its subscription streaming model. But, it now faces fierce competition as the likes of Disney, Amazon and Apple are all trying to play catch-up. Netflix has even started dipping its toes into streaming live events and sports.
While it’s focused on content dominance and ad-supported tiers, slowing subscriber growth remains a challenge. It has already shown it has the pricing power to increase fees, but this could reach a limit, and then what? Investors thinking about buying Netflix shares need to think about the future of entertainment rather than past stock price performance.
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May 14, 2026: Netflix announced on 14 May 2026 an expanded NFL deal to carry five regular-season games plus the NFL Honors ceremony through 2029, including a Week 1 game in Melbourne and a Thanksgiving Eve fixture.
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Read the full methodologyAll investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

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View Netflix's price performance, share price volatility, historical data and technicals.
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
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Historical closes compared with the last close of $73.53
| 1 week (2026-10-29) | -2.73% |
|---|---|
| 1 month (2026-10-05) | -9.97% |
| 3 months (2026-08-05) | -31.78% |
| 6 months (2026-05-05) | -16.44% |
| 1 year (2025-11-05) | -41.66% |
| 2 years (2024-11-05) | 12.01% |
| 3 years (2023-11-05) | 66.39% |
| 5 years (2021-11-05) |
"This is something only you can decide. Netflix captured the attention of couch-sitters and investors around the world. So much positivity was great for television series bingeing and for profits. The Netflix stock price has seen plenty of recent growth as a result. The challenge is how Netflix can continue to grow and make money if so many people are already subscribed?
We’ve seen Netflix crack down on password sharing, introducing adverts and raising monthly subscription prices. This is the immediate plan to squeeze more money out of customers who treat Netflix as an essential spend. How long Netflix can do this remains to be seen, but the trick is finding ways to monetise its audience without driving people away on price. "
We're not expecting Netflix to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide or even consider a dividend ETF.
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Netflix's fiscal year ends in December.
Netflix's address is: 121 Albright Way, Los Gatos, CA, United States, 95032
Netflix's shares were split on a 10:1 basis on 16 November 2025. So if you had owned 1 share the day before before the split, the next day you'd have owned 10 shares. This wouldn't directly have changed the overall worth of your Netflix shares – just the quantity. However, indirectly, the new 90% lower share price could have impacted the market appetite for Netflix shares which in turn could have impacted Netflix's share price.
It's as easy to sell Netflix as it is to buy! Here's how to sell Netflix shares that you already own.
Most dealing providers will let you use your debit card to top up your account and buy shares. The main ways are with a debit card, bank transfer or with Apple/Google Pay.
The easiest way to get hold of some Netflix shares is to sign up for a share trading app and place a market order or basic order. This type of order tells the platform that you're interested, so it'll try to execute it as quickly as it can. It could take some time for the order to go through, especially if there's a lot of volatility in Netflix shares.
Yes. When you investing in a US stock, you need to complete a W8-BEN form to minimise your tax liability. Whether these are automatically handled for you depends on your broker, so it would be a good idea to check with them directly.
| Revenue TTM | $49.7 billion |
|---|---|
| Operating margin TTM | 34.63% |
| Gross profit TTM | $25.2 billion |
| Return on assets TTM | 17.12% |
| Return on equity TTM | 53.46% |
| Profit margin | 29.69% |
| Book value | $7.13 |
| Market capitalisation | $259.6 billion |
TTM: trailing 12 months
Finder writers are subject matter experts and use primary sources, in-depth research and interviews with other experts to ensure you're getting accurate, up-to-date information. Articles are fact checked in line with our editorial guidelines.
George is a deputy editor at Finder. He has previously written for The Motley Fool UK, Nasdaq, Freetrade, Investing in the Web, MoneyMagpie, Online Mortgage Advisor, Wealth, and Compare Forex Brokers. He's focused on making personal finance and investing engaging for everyone. To do this he draws from previous work and his Level 4 Diploma for Financial Advisers (DipFA), sharing what he’s learnt. When he’s not geeking out about money, you’ll find him playing sports and staying active. See full bio
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