Finder Personal Loans Customer Satisfaction Awards 2025

Welcome to the Finder Customer Satisfaction Awards 2025

Our awards are decided by the only votes that really matter – yours. We partnered with the research consultancy Censuswide to ask customers of major personal loans providers in the UK to tell us about their experiences. The final scores have been counted and the results are in…

Personal Loans Customer Satisfaction Winner

Nationwide

The popular building society has been chosen as customers’ preferred personal loans provider, with an impressive 93% saying they would recommend it to a friend. It also got a high overall satisfaction rating, making it the overall winner.

Read review

Personal Loans Customer Satisfaction Champions

Any brand which had at least 90% of customers recommend it has been recognised with a customer satisfaction champion award. A huge congratulations to this year’s champions, who have provided an excellent standard of customer satisfaction:

Best personal loan providers for customer satisfaction in 2025

Brand	Logo	Customers who’d recommend	Review
Nationwide		93%	Nationwide, the world’s largest building society, provides fast and straightforward fixed-rate loans to members.	Read our review
Shawbrook Bank		93%	Shawbrook is a specialist bank offering an alternative to traditional high-street lenders, working directly with both consumers and through a broker network.	Read our review
The AA		90%	The AA is a broker offering fixed monthly repayments on its loans. It’s not currently taking new customers.	Read our review
Tesco Bank		90%	Tesco Bank offers unsecured personal loans at some very competitive rates.	Read our review
Halifax		90%	Halifax is part of Lloyds Banking Group and offers flexible, fixed rate loans.	Read our review
NatWest		90%	NatWest offers personal loans tailored for existing customers with good or excellent credit.	Read our review
Barclays		90%	Barclays offers unsecured loans to Barclays customers with a range of terms depending on circumstances.	Read our review
Abound (formerly Fintern)		87%	Abound promises to offer competitive, personalised loans that are calculated on your ability to repay and not your credit score.	Read our review
Sainsbury’s Bank		87%	Sainsbury’s Bank offer a range of loans for Nectar card holders. The bank is not currently taking new applications.	Read our review
MBNA		87%	MBNA offers personal loans as a broker, with Lloyds Bank as the lender.	Read our review
HSBC		87%	HSBC offers competitive rates on personal loans and you can overpay without paying an extra fee.	Read our review
Zopa		83%	Zopa was founded in 2004 and offers unsecured loans, which are based on creditworthiness.	Read our review
Virgin Money		83%	Virgin Money launched its first unsecured personal loans in 2020, with instant decisions and quick funding.	Read our review
Santander		83%	Santander offers new and existing customers unsecured personal loans.	Read our review
Monzo		83%	Monzo offers loans with fixed monthly repayments, same-day funding and flexible amounts, all through its app.	Read our review
TSB		80%	TSB offers fixed-rate unsecured loans to both existing and new customers with good credit.	Read our review
Novuna		80%	Novuna offers fixed-rate personal loans with a simple application process and quick payment times.	Read our review
Admiral		80%	Admiral is known for insurance but also provides unsecured loans.	Read our review
RateSetter		77%	RateSetter is a marketplace where people looking to borrow are matched up with those who want to invest. It’s no longer accepting new applications.	Read our review
AIB		77%	AIB differs from some competitors – under its “fairness guarantee”, the rate you’re quoted when you apply will be the one you get.	Read our review
M&S Bank		73%	M&S Bank offers personal loans with competitive rates, and discounts for existing customers of M&S Bank.	Read our review
Lendable		70%	Lendable considers applications from people who don’t have a great credit score.	Read our review
Post Office Money		67%	The Post Office provides competitive loans with instant decisions and next day funding for people with good credit.	Read our review
118 118 Money		64%	118 118 Money focuses on small loans over short terms – offering with a range of amounts and repayment terms within this.	Read our review
Finio Loans (formerly Likely Loans)		63%	Finio Loans specialises in loans for people who don’t have a great credit history. It’s a sister company of Likely Loans (which no longer accepts applications).	Read our review

Customer satisfaction ratings methodology

We asked personal loans customers to rate their satisfaction with the service they received and whether they’d recommend the provider to a friend. Our independent survey of 755 personal loan customers was carried out in January 2025.

We have shown the percentage recommended score in the table above and used these ratings to decide the winners of our awards. Where there was a draw on the “would recommend percentage”, we used the overall rating out of 5 as a tie-breaker.