Finder Personal Loans Customer Satisfaction Awards 2023
See which lenders were the most popular according to their customers.
Welcome to the Finder Personal Loans Customer Satisfaction Awards 2023
The best way to understand the quality of a product is to speak to the people who actually use it: the customers. For our 2023 Customer Satisfaction Awards, we asked customers of the UK’s leading personal loan providers what they thought of their lender to see which came out on top.
Our winning companies are decided based on their overall satisfaction score (star rating) and recommendation score (how likely customers would be to recommend the lender to a friend). You can read more on our methodology below.
Here are the winners for 2023:
Personal Loans Customer Satisfaction Winner
The lending arm of this supermarket giant is the joint winner thanks to a 5-star rating and a superb recommendation score. 86% of Tesco personal loan customers we surveyed said they would recommend the lender to a friend.
Read our full review of Tesco personal loans
Personal Loans Customer Satisfaction Winner
Tied with Tesco is its rival in both finance and food. Sainsbury’s scored a 5-star rating and 86% of its customers said they would recommend Sainsbury’s personal loans to a friend.
Read our full review of Sainsbury’s Bank personal loans
Personal Loans Customer Satisfaction Highly Commended
The Spanish bank is a close second with a 4.5-star rating and an even more impressive recommendation score. 87% of Santander personal loan customers said they would recommend the bank.
Read our full review of Santander personal loans
Our customer satisfaction league table 2023
|Overall satisfaction||Customers who’d recommend||Lender||Review|
|86%||Tesco Bank has been offering personal loans for over 20 years. You can borrow up to £35,000 and can get an instant decision on your application. If you’re a Tesco Clubcard member, you may be eligible for a discounted rate.||Read our review|
|86%||Sainsbury’s Bank provides competitive personal loans of up to £25,000 (£40,000 for Nectar cardholders). Similar to rival supermarket brands, Sainsbury’s also offers discounted personal loan rates to customers with a Nectar card.||Read our review|
|87%||Santander, the Spanish banking giant, has long been a fixture of the UK’s high-street banking industry and offers personal loans of up to £25,000 for those who are at least 21 years old.||Read our review|
|83%||Barclays is a Big Four UK bank and has been in operation for over 300 years. It offers personal loans of up to £50,000 to existing Barclays customers.||Read our review|
|83%||The roadside assistance service AA offers loans of up to £40,000, with slightly discounted rates for AA members.||Read our review|
|83%||NatWest offers personal loans for existing customers only, meaning you’ll need to have had another NatWest product for at least 3 to 6 months.||Read our review|
|79%||Post Office provides financial products through its Post Office Money brand. It offers personal loans with competitive rates and flexible repayment terms.||Read our review|
|78%||Halifax offers personal loans for new and existing customers. If you have a Halifax current account, you can apply to borrow up to £50,000.||Read our review|
|77%||Novuna (formerly Hitachi) offers a simple application process and quick payment times on loans of up to £35,000.||Read our review|
|75%||The high-street institution offers loans of up to £25,000, with discounted rates for customers of M&S Bank.||Read our review|
|80%||Formerly Fintern, Abound aims to make personal lending more accessible. You can apply to borrow up to £10,000, with lending decisions made not based on your credit score but on information about how much you can afford to borrow, determined by AI and Open Banking.||Read our review|
|77%||Founded in Hong Kong in 1865 and now one of the UK’s Big Four banks, HSBC provides personal loans of up to £25,000 for new and existing customers. You can apply for a loan online or in person at an HSBC branch.||Read our review|
|74%||Zopa is a peer-to-peer lending platform providing personal loans at rates often lower than high-street lenders.||Read our review|
Customer satisfaction ratings methodology
In December 2022, we ran an independent customer satisfaction survey on personal loan providers. We received answers from 1,347 personal loan customers who gave us their opinion on their current lender.
We asked respondents how satisfied they are with their personal loan provider (giving a rating of 1 to 5) and whether they would recommend the lender to a friend. We converted the results into star ratings and created a shortlist of the best-performing brands for our awards. Where the star ratings led to a draw, we used the recommendation score (the percentage of customers who said they would recommend the lender to a friend) as a tie-breaker.
Full details of our star ratings for this sector are on the personal loans rating methodology page.
Personal loan ratings
★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor
The customer satisfaction score (“You say”) is based on a survey of 1,347 customers carried out in December 2022.
More guides on Finder
How to open a new savings account
Learn more about opening a savings account with our guide.
Flexible ISAs: What they are and how they work
Learn more about how flexible ISAs work.
Compare 2-year fixed rate cash ISAs
Find out more about the pros and cons of 2-year fixed rate cash ISAs
Kuda money app review
We take a detailed look at the Kuda money app to see how it works.
Is Volopa’s business payments platform right for your business? We take a closer look at Volopa’s business solutions.
Best ISAs for 2023
Discover the key differences between a cash ISA and a stocks & shares ISA and which option is right for you.
How to buy Nestlé shares
Learn more about Nestlé’s recent performance and where you can invest in Nestlé shares. We also run through some helpful rules of thumb for any investor
Christmas spending in the UK set to drop by more than £5.5 billion in 2022 as cost of living crisis bites
This latest research explores how much the UK is set to spend on Christmas in 2022, and how much Brit’s spend on unwanted gifts.
5 assets investors are buying in the dip: From commodities to ETFs
Markets have taken a hit in 2022. We share which assets are popular in the recent market pull-back. Created in collaboration with eToro
Over half of Brits plan to make a New Year’s resolution in 2023, with health and money leading the way
Over half of Brits plan to make a New Year’s resolution in 2023