This year, Black Friday falls on 28 November. Even if you’ve saved up some money, or earned some extra cash through a switching offer, the sales are sure to challenge some bank accounts! We run through the latest figures on Black Friday spending and how it compares to previous years.
Black Friday statistics: Highlights
The UK plans to spend an estimated £3.9 billion during the 2025 Black Friday sales weekend.
3 in 5 UK adults (58%) plan to spend during the Black Friday weekend, which is around 31.9 million people.
The average person plans to spend £124 on Black Friday this year, up only slightly from £122 in 2024.
4 in 5 millennials (81%) and gen Z-ers (80%) are planning to spend in the Black Friday sales.
On average, men are planning to spend £45 more than women on Black Friday.
How much money is spent on Black Friday in the UK?
It’s predicted that Brits will spend a total of £3.9 billion while shopping in the 2025 Black Friday sales, £100 million more than the expected spend of £3.8 billion in 2024. The average person is planning to spend £124, which is up just slightly from an average planned spend of £122 in 2024.
Black Friday: expected spending by year
In 2025, Black Friday spending in the UK is predicted to reach £3.9 billion, up just 2% from a planned spend of £3.8 billion in 2024. Projected spending reached a low point in 2023, when it was just £3 billion.
Between 2020 and 2023, expected Black Friday spending decreased each year in the UK. This was likely driven, in part, by the cost of living crisis and high inflation. However, there has been an upward trend over the past 2 years.
How much does the average person spend on Black Friday?
According to Finder research, the average person plans to spend £124 during the Black Friday and Cyber Monday sales in 2025. This is up from a planned spend of £122 in 2024, but down from a high of £296 in 2020 (interestingly at the height of the Covid-19 lockdown).
How many people spend money in the Black Friday Sales?
3 in 5 people (58%) are planning to spend at least some money during the Black Friday weekend, which is around 31.9 million people. This is similar to 2024, when 59% of the population was planning to make at least one purchase.
Continuing a trend we’ve seen for the past 5 years, men are set to spend more than women during the Black Friday sales. It’s predicted that men will spend £147 on average, while women will spend £102, a difference of £45.
Younger generations are far more likely to spend (and spend more) during the Black Friday and Cyber Monday sales this year, while fewer members of the older generations are planning to make a purchase.
80% of generation Z, aged 18-28, intend to purchase something during the sales and they expect to spend £141 each on average. Millennials, aged 29-44, are even more likely to partake – with 81% planning to make a Black Friday purchase, with an average spend of £218 each.
On the other end of the spectrum, only a fifth (22%) of the silent generation, aged 80+, is planning to make a purchase in the Black Friday sales, and the average spend is expected to be just £39. 3 in 10 (31%) baby boomers, aged 61–79, are intending to buy something, with a planned average spend of £50 each.
This difference could be due to younger generations having more access to online shopping and the fact they are more likely to be exposed to Black Friday advertising on the web and social media.
Londoners are planning to spend the most during the 2025 Black Friday weekend, with 71% expecting to make a purchase, spending an average of £179 each.
Residents in Northern Ireland and the North West of England are also planning to spend big this year, with 64% of people in each region planning to shell out an average of £148 and £141 respectively.
Those in the North East of England are less likely to be swept up in the excitement of the Black Friday sales. Less than half (46%) intend to buy something during this period, with an average spend of £96 each.
Finder commissioned Censuswide to survey 2,000 UK adults (18+) between 1 and 6 October 2025. The nationally representative sample was quota’d by gender, age and region. The online survey has a margin of error of ±2.19% at a 95% confidence level. Censuswide follows the MRS Code of Conduct, ESOMAR principles, and is a member of the British Polling Council.
Louise is an editor and spokesperson at Finder, specialising in a broad range of financial topics from first-time buyers to financial wellness. Her personal finance expertise has been featured in Closer Magazine, The Sun, The Daily Mail, The Independent and more, and she has appeared on ITV News. You can check out her work across 500+ videos on Finder's YouTube channel, which has over 3 million views. In her free time, Louise can be found performing in comedy clubs across the UK or figuring out how to justify having a hot tub in her garden.
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Sophie Barber is a senior content marketing manager for Finder in the UK. She has over 5 years experience in writing and publishing clear, concise and informative articles that help consumers make informed decisions.
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