Introducing iBag2: Britain’s first programmable IOT handbag designed to help curb impulsive spending

iBag2 tech, functionality and design

Introducing the iBag2
  • Is your spending out of control?
  • Do you struggle to say “no” when out at the mall?
  • Not prepared for unexpected bills?
  • Sick of borrowing money?

Say goodbye to impulsive spending with the iBag2. An extreme wearable device to help you curtail your spending.

If you can’t be trusted at the shops, here’s a bag that won’t give you the benefit of the doubt. The iBag2 will tell you “NO” if you’re not able to say it to yourself, and stop credit cards getting the better of you.

The iBag2: A wearable to curb spending like never before

Physical cues like lights, vibration and self-locking help remind shoppers of their spending goals when they’re most vulnerable. Powered by an Arduino Uno microprocessor and a 10,000 mAh power bank, the handbag features six distinct components:

  • A timer connected to electromagnets that lock the bag according to your most vulnerable spending moments during the course of a day;
  • An RFID system connected to LED lights and vibration motors, which light up blue and vibrate each time your wallet is taken out as a discreet reminder of spending goals;
  • GPS tracking that warns you via amber lights and vibration when you are nearing one of your pre-programmed vulnerable spending zones;
  • The locking function turns on if you proceed to enter your danger zone;
  • A reminder every two hours via yellow lights and vibration that it’s time to reapply sunscreen; and
  • A bluetooth tracker Tile that will alert your phone through an app if the bag is a certain distance away from you.

Learn more about the iBag2

For all media enquires, please contact:

Michelle Hutchison
Michelle Hutchison Global Head of PR & Money Expert
P: +1 917 669 4083

iBag2 development in action


Animated gifs

>> Find more images and videos at the iBag2 Media Gallery

Spending survey

Brits clearly have a love affair with their plastic. Brits owe over £63.3 billion in credit card debt, up by £2.3 billion in 2015 compared to the previous year, according to the UK Card Association. More than half of credit card debt (58 percent) is accruing interest, worth £36.7 billion.

A study of 2,000 British adults conducted by Mortar London, found that British credit cardholders spend £43.2 billion on impulse purchases using plastic – half of the items are not even wanted.

The study found that the average Brit spends £1,394 on impulse purchases on their credit cards each year – 2.6 times every month. That’s 7 percent of the UK’s £600 billion annual spend on credit cards.

One in six cardholders (16 percent) have kept their credit card spending a secret from their partner. One in 10 (10 percent) do it by lying about the price they paid for something. One in 20 (5 per cent) even intercept the postman so they can hide the bills. Others take the tags off their shopping to pretend the item is not new (6 percent) or hide new things in the wardrobe or under the bed (5 percent).

Frequently asked questions

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Meet iBag2 Designer Geova Rodrigues

Geova Rodriguez with iBag2

Geova Rodrigues is a Brazilian fashion designer based in New York City. His hand-made designs feature a mixture of different fabrics, textures and embellishments that he combines to create beautiful and unique pieces.Born in Barcelona in the northeast of Brazil, Geova started out as a painter in Sao Paolo, with his art shown in numerous galleries and museums. It wasn’t until he received a gift of an old sewing machine from a friend that he started working with clothing.

Geova arrived in New York City in 1992 and launched his first fashion collection in 1998, trading the world of fine art for that of fashion design. His studio, Geova Atelier, located in the heart of the East Village at 208 Avenue B, New York City, has been open to the public since 2001.

Geova’s designs have been featured in New York’s Fashion Week and recognized by press worldwide, including Italian Vogue, Elle, Harper’s Bazaar, Trace, Surface, Jane, Nylon, The Face, Time Out, Zink, Brazilian Elle and Metrochannel’s Full Frontal Fashion.

The masterminds behind the iBag2’s functionality from Colmac Robotics

Colmac Robotics Ltd. is an award-winning Irish Ed-tech business in the field of robotics education. The company was founded in 2013 by Colmán Munnelly and Niall McCormick.

Colmac Robotics provides robotics workshops to young people to enable them to be creative, innovative and inspired, while learning important skills in the areas of science, technology, engineering, mathematics, design and computer programming.

The company’s robotic products are designed as both learning aids for teachers and educational toys. They offer a unique way to enrich technology programs in schools as well as fostering creativity and digital learning outside of the school environment.

Colmac Robotics’ newest line of business is its Research and Development team, responsible for designing and building smart technologies for both educational and corporate customers in Ireland and abroad.

  • laura_hanlon
    Laura Hanlon
    Team Lead
  • nicola_headshot
    Nicola O’Sullivan
    Hardware Developer
  • Niall Headshot
    Niall McCormick
    Co-founder & Director
  • Colman

    Colmán Munnelly
    Co-founder & Director

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