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Completing online paid surveys is a popular way to earn a little extra money from the comfort of your home. While you won’t get rich doing them, surveys can give you some regular cash in exchange for your opinions on everything from shopping habits to TV shows.
Best paid survey platforms in the UK where you can earn money
There’s a huge range of trusted survey websites to choose from. These include:
Freecash
Sign up for a Freecash account either online or through the app and you’ll get paid to complete opinion polls and market research surveys. Just be aware that you may initially only have access to the “Lite Mode” which limits the number of tasks you can take part in. You’ll need to earn 20,000 coins and progress to level 20 before you can get access to surveys and offers from Freecash’s partners and increase your earnings. Freecash’s payout rate is $1 for 1,000 coins – you can convert coins to real money, cryptocurrency or gift cards.
Current Freecash offers
Pros
- Free to join
- Payouts tend to be processed quickly
- Platform is easy to navigate
Cons
- Lite Mode limits the number of tasks you can complete
- Fees apply when withdrawing cash via bank transfer or PayPal
- Earnings can be inconsistent and modest
Is Freecash legitimate?
Yes, Freecash is a legitimate site and most users have reported positive experiences with it. However, be aware that you may have to share personal data when completing surveys – something not everyone is comfortable with.
Swagbucks
Swagbucks is a reward site that gives you points whenever you take part in certain tasks, including answering surveys and polls. Surveys might focus on advertising effectiveness, brand recognition and product appeal, but some users have reported problems with qualifying. Depending on how detailed the survey is and how long it takes to complete, you can earn between 100 and 300 Swagbucks points, known as SB points. Points can be redeemed for cash via PayPal or to buy gift cards for partner retailers such as Amazon, M&S and Tesco. Each SB is worth around $0.01.
Pros
- Free to join
- Low cash-out threshold
- Choice of payout options
Cons
- It can take a long time to earn enough points
- Not a replacement for a regular income
- Some users have reported being kicked out of surveys
Is Swagbucks legitimate?
Yes, Swagbucks is a legitimate platform. When completing surveys on the site or app, there’s no requirement to provide personally identifying data and all data is kept anonymous.
Prolific
Prolific could be for you if you’re interested in earning money for certain tasks. Once you’re set up on the site, new tasks are published to your dashboard, with each one being tailored to your profile. Choose the tasks you fancy the most and start earning cash. Tasks can include taking questionnaires to explore human behaviour, evaluating machine learning models to improve AI, and sharing your opinions on website designs, digital influencers and new brands. If you start a task but decide it’s not for you, you can exit at any time. Note that when you first sign up you’ll need to verify your identity and complete a short practice task.
Pros
- Variety of tasks to choose from
- Won’t get kicked out of questionnaires once you’ve started
- Tasks are tailored to your profile
Cons
- Limited and inconsistent earning potential
- Payments only made via PayPal
- Payments can be slow to be processed
Is Prolific legitimate?
Yes, Prolific is a legitimate website, having started operating in 2014.
YouGov
Global online research and data company YouGov was founded in 2000, and if you sign up to its website, you’ll be able to earn cash for taking part in a range of surveys. When getting started, you’ll need to provide some details about yourself before being enrolled in its rewards programme and then receiving invitations to participate in surveys on various topics – usually though the app or by email. You earn points for each survey you complete, with the number of points awarded depending on the time and information required. Once you’ve earned enough points, exchange them for cash or gift certificates.
Pros
- Trusted platform
- Surveys cover a range of different topics and can be interesting to complete
- You can redeem points as cash or gift cards
Cons
- You’ll need to commit a lot of time to earn a decent sum
- You may find survey invitations decline over time
- Can take time to build up a lot of points
Is YouGov legitimate?
YouGov is a legitimate and credible organisation with a global presence and robust reputation.
iSay
iSay is a consumer research platform run by global market research and public opinion company Ipsos. iSay has millions of members worldwide and when you sign up, you can earn cash for completing online surveys covering a range of topics – these will be tailored to your interests and lifestyle. For each survey you complete, you’ll earn points which you can then redeem for rewards like gift cards, prepaid cards, PayPal cash or charitable donations. Additionally, you may have the opportunity to take part in product testing as well as live chat and video sessions about topics you care about.
Pros
- Legitimate and established company
- Free to sign up
- Straightforward rewards system
Cons
- Low earning potential
- Depending on your profile, you may not get many survey invitations
- You may be screened out of surveys after starting them
Is iSay legitimate?
Yes, iSay is run by Ipsos, one of the world’s biggest market research companies, making it more credible than some other survey websites.
Y Live
Y Live is an online community that lets you earn cash for completing surveys. It’s free to join, but you must be at least 16 years of age and be prepared to answer a few questions. Once you’re up and running you can take part in as many surveys as you want to, as long as you qualify. How much you’re paid depends on the length of time it takes to complete the survey – you’ll typically earn £1 for every 5 minutes spent answering questions. Once you have earned 50 points, you’ll be paid £50 on your next payment date.
Pros
- Competitive rate of pay compared to some sites
- Surveys cover a range of topics
- Usually won’t be screened out of a survey part-way through
Cons
- Survey invitations may slow over time
- Can take time to reach £50 minimum payout threshold
- Only offers surveys
Is Y Live legitimate?
Y Live is a legitimate site and is owned by Yonder Consulting, a UK market research firm.
Qmee
Qmee is a free-to-use platform accessible via desktop, mobile app, or browser extension, offering users multiple ways to earn small amounts of money, including online surveys. Once you’ve set up your account, you can install the Qmee browser extension to get cash rewards when you shop online, as well as get paid to play games. Cash rewards are added to your Qmee piggy bank in real time. You can withdraw your cash to PayPal or Venmo whenever you want – there’s no minimum threshold – or you can get a gift card or donate to charity.
Pros
- Free to sign up
- Variety of ways to earn cash
- No minimum threshold for payouts
Cons
- Users have complained of getting screened out of surveys
- Low earnings rate
- Survey topics are repetitive
Is Qmee legitimate?
Qmee is a legitimate website and promises not to share your personal data without your permission. It doesn’t store financial information and it encrypts all communications and passwords.
Panel Opinion
Panel Opinion is another online platform that lets you earn cash for sharing your opinions through online surveys, as well as joining in-person focus groups. Once you’ve signed up and set up your profile, you will start receiving invitations to relevant online questionnaires, based on your age, gender, where you live, and so on. You may also be asked to participate in focus groups or test products, plus you can take part in mini polls and monthly prize draws to earn even more. In terms of payments, you can choose from a PayPal payment, direct bank transfer, or a cheque in the post. This can be done once your account reaches £10.
Pros
- Multiple payment options
- Variety of ways to earn cash
- Low payout threshold
Cons
- Some users report infrequent survey invitations
- Some users report being disqualified for surveys part way through
Is Panel Opinion legitimate?
Yes, Panel Opinion is a legitimate survey site that’s been operating since 2010.
OnePoll
OnePoll is a market research and communications company specialising in conducting online research. By becoming a member of its research panel, you’ll be invited to share your opinions and experiences to earn rewards. Once your account reaches 2,500 points, you can redeem them for £25 in cash – this will be paid into your bank account or PayPal account. You can register online and you’ll then be invited to take part in a variety of surveys, with each one typically taking 5 to 10 minutes. Each survey typically pays 20p to 50p and it takes between 14 and 21 days for the payment to be processed.
Pros
- Flexibility in how to receive payments
- Easy to get started
- Surveys tailored to your profile
Cons
- High minimum payout threshold
- Infrequent survey invitations
- Users have reported payment delays
Is OnePoll legitimate?
OnePoll is a legitimate website and overall receives positive reviews online.
Survey Friends
Survey Friends is a UK-based survey platform that compensates users for sharing their opinions on various topics. When signing up, you’ll need to provide details about yourself before being invited to take part in a range of surveys – usually these last around 5 minutes. You receive points for each survey you complete and you can then exchange these points for a selection of £10 vouchers or allocate them to the gift lottery system. You can also collect social points by inviting friends to sign up – you’ll get 200 points for each recommended friend.
Pros
- Short and varied surveys
- Variety of rewards
- Friends referral scheme
Cons
- Limited earnings potential
- Some users say they’ve been disqualified from surveys
- Payment options are complicated
Is Survey Friends legitimate?
Yes, Survey Friends is a legitimate site that’s owned by MIS Group. It launched in 2008 and is based in London.
Opinium
Opinium is a UK-based market research and survey company that conducts online surveys, opinion polls, and research studies. To get started you’ll need to sign up to the panel. Once this is completed, you’ll earn rewards for participating in research that can shape the decisions of the government, charities and brands, and for sharing your opinions through surveys. You typically earn around 50p per survey and this is transferred to your account within 24 hours. Once you reach £25, you can withdraw your payment as a bank transfer, Amazon voucher or charity donation.
Pros
- Quick payments
- Variety of ways to earn rewards
- Trusted company
Cons
- Earnings can be limited
- You may not be invited to many surveys
Is Opinium legitimate?
Opinium is a legitimate company, founded in 2007. It works with well-known brands, media outlets, and organisations to conduct market research and is widely recognised in the UK.
Google Opinion Rewards
Google Opinion Rewards is a mobile survey app developed by Google, allowing users to earn rewards by sharing their opinions. Users receive short surveys via the app, which are designed to be completed on the go, with topics including opinion polls, hotel reviews and merchant satisfaction surveys. However, survey frequency can vary. You typically earn between $0.10 and $1 per survey, and you will need to earn at least $2 before withdrawing your funds to your PayPal account. You can download the Google Opinion Rewards app on both iPhone and Android.
Pros
- Surveys are brief and can be completed quickly
- Automatic payments to your account
- Global availability
Cons
- Some users report infrequent survey invitations
- Low earnings
- Eligibility criteria limits survey availability
Is Google Opinion Rewards legitimate?
Yes, Google Opinion Rewards is a legitimate and widely used survey app developed by Google.
Branded Surveys
Branded Surveys is a market research company that connects businesses with consumers to gather insights through surveys. Users can sign up for free, where they will need to provide information about themselves to be matched with suitable surveys. For each survey completed, you’ll earn points that can be redeemed for cash via PayPal or gift cards for retailers like Amazon. You can also unlock weekly bonus points through its loyalty scheme and invite friends to sign up to earn even more. Branded Surveys is available in the UK and several other countries and reckons users can earn between $5 and $100 a month. Surveys take between 5 and 20 minutes to complete.
Pros
- Easy to sign up
- Referral schemes to help you earn more
- Variety of rewards
Cons
- Some surveys take a long time to complete
- Not all users qualify for every survey
- You’ll need to be dedicated to earn the most
Is Branded Surveys legitimate?
Yes, Branded Surveys is a legitimate company that was established in 2012.
Pinecone Research
Pinecone Research is an online community that lets you share your opinions about new products and services in return for cash. Once you’ve signed up to the site and completed a short survey to build your profile, you’ll start to receive invitations to surveys, questionnaires, quizzes, product tests, focus groups and other research tools. You can even get paid for playing games. Rewards are added to your account and once you’ve reached $10 you can exchange them for gift cards. Alternatively, you can use them for sweepstake entries to win big-ticket prizes including a cash lump sum or a car.
Pros
- Multiple ways to earn rewards
- Low payout threshold
- New members get a cash reward for signing up
Cons
- Users have reported problems qualifying for surveys
- Many users have also reported problems receiving payouts
Is Pinecone Research legitimate?
Yes, Pinecone Research is a legitimate company and is owned by global market research company Nielsen.
Valued Opinions
Valued Opinions is a popular online survey platform that pays users for sharing their views on anything from fashion to films to toothpaste. The company says you can earn up to £6 for each survey you complete and then redeem your rewards for gift cards and vouchers from a range of retailers including Amazon, John Lewis, M&S and Boots. It’s quick and easy to sign up to an account online for free, with your survey answers providing valuable feedback for big brands.
Pros
- Well-trusted survey website
- Clear reward structure
- Quick and easy to sign up
Cons
- Some users say they’ve been disqualified from surveys
- Surveys can take a long time to complete
- Gift card rewards only
Is Valued Opinions legitimate?
Valued Opinions is a legitimate site, having been established in 2004 and having more than 3 million members worldwide.
Opinion Outpost
Opinion Outpost is a market research panel that allows members to collect points for sharing their opinions in a range of surveys. You can sign up to an account for free and you’ll then be invited to complete surveys on a variety of subjects. These can include product tests, advert reviews, diary studies, focus groups and location-based services. In return, you can earn vouchers for brands including Amazon, Asda, Deliveroo, Argos and TK Maxx, or get paid via the site’s PayPal points for cash scheme. Certain rewards can take up to 6 weeks to arrive.
Pros
- Low payout threshold
- Range of ways to earn rewards
- Great selection of gift card brands and PayPal option
Cons
- Some users report being kicked out of surveys
- Survey invitations can diminish over time
- Surveys can be long
Is Opinion Outpost legitimate?
Yes, Opinion Outpost is a legitimate company. It’s owned by market research company Dynata.
Toluna
Toluna is an online platform and market research company. You can sign up to be an ‘Influencer’ to participate in a range of surveys and share your opinions on products and services to influence brands. In return, you earn reward points that you can redeem for gift cards or cash via PayPal. You’ll also receive a rewards bonus when you first sign up to the site. Note that you’ll need to provide some personal information when you sign up so that you can be invited to complete the most suitable surveys. For each completed survey you can receive between 15 and 50,000 points, depending on the length of the survey.
Pros
- Free to sign up
- Widely recognised survey platform
- Decent earning potential
Cons
- Some users say surveys close too quickly
- Survey invitations can be infrequent
- Some users say they’ve experienced problems with payouts
Is Toluna legitimate?
Toluna is a legitimate website that was established in 2000. It’s known for partnering with major brands and serving international clients.
PaidViewpoint
PaidViewpoint is an online survey panel managed by AYTM (Ask Your Target Market), a market research firm. You can register for an account for free and you’ll be invited to start completing surveys on a range of topics. In exchange, you earn cash via PayPal or the firm’s partner, Virtual Incentives. A ‘TraitScore’ system lets members build credibility by consistently completing short surveys, leading to better earnings over time. To receive your cash you must meet the minimum threshold requirement of $15. You can earn even more by inviting friends to sign up and participate in surveys too – you’ll earn 20% of the rewards they receive, up to a total of $25.
Pros
- PaidViewpoint promises not to disqualify users from surveys they’ve started
- Reliable payouts
- Referral schemes
Cons
- Low earning potential
- You’ll need to earn $15 before being able to cash out
- Survey invitations can be infrequent
Is PaidViewpoint legitimate?
PaidViewpoint is a legitimate company and is owned by AYTM.
Attapoll
AttaPoll is a free, global mobile app available on iOS and Android that pays users for completing surveys, testing apps and games, and referring friends. For every friend you sign up, both you and your friend get 40p and you also get 10% of their survey earnings for life. Whenever you complete a survey, you earn cash that you can redeem through PayPal or a selection of gift cards. You can also donate to charity. The number of surveys you’re invited to complete depends on your profile, with some taking a few minutes to complete and others taking much longer.
Pros
- Range of ways to earn cash
- Referral schemes
- PayPal payouts are instant
Cons
- Many users report being kicked out of surveys
- Low earning potential
- Low survey volume
Is Attapoll legitimate?
Yes, Attapoll is a legitimate site that was established in 2016.
What are paid surveys and how do they work in the UK?
Paid surveys are questionnaires that you can complete online in exchange for money, gift cards, or other rewards.
Companies, market research firms and brands use these surveys to gather opinions from consumers about products, services, advertising, or general preferences. You might be asked about where you shop, how you bank, what you eat, how much exercise you do or what you think about politics.
Online surveys help companies boost sales, which is why they are happy to pay you a small amount of cash for your thoughts.
What’s more, these surveys are open to anyone – you don’t need any special qualifications or skills to complete them.
How much can you realistically make from surveys in the UK?
The amount of money you can earn from surveys depends on the survey site used and the amount of time you’re happy to dedicate to completing them.
You’ll typically earn anywhere between £0.25 and £5 for completing a survey and you can expect to spend anywhere from a couple of minutes to an hour on each one.
If you’re serious about it and have lots of time to spare, you could earn as much as £80 to £100 a month. But realistically, you’re more likely to earn around £10 to £50 a month – so don’t expect to become a millionaire.
Survey scams to watch out for
Although online surveys can be a great way to earn some extra money, it’s important to stay alert and watch out for scam sites.
One of the biggest red flags is if you’re asked to pay to register with the site, to access surveys or even to receive a starter kit. Fees can be as high as £80, so steer clear.
Also be wary if the site claims you can earn £100s a week – legit sites never pay out as much as this, so avoid at all costs.
In addition, you should only sign up for a survey site by going to the site directly – if you receive an email from a survey site out of the blue asking you to join by clicking on a link, it’s likely to be a scam. Similarly, don’t be tempted to click on any pop-ups that appear on your screen claiming you can win a prize for completing a short survey.
Finally, be cautious if a site asks you to enter personal information such as your full online banking details or National Insurance number. Many legit sites will pay you in gift vouchers or via PayPal. If they transfer cash to your bank account, you’ll only need to provide your account number and sort code, as well as the name on the account.
How to maximise your earnings from surveys
There are several tips you can follow to help increase your earnings if you want to complete online surveys:
- Sign up to multiple sites. Different sites offer different opportunities, so sign up to several to receive more survey invitations and earn more cash.
- Keep your profile up to date. Survey sites use your profile to match you with appropriate surveys. Keeping it up to date ensures you get sent the relevant stuff.
- Refer friends. Some sites offer referral bonuses if you ask a friend to sign up using your link and to complete a survey.
- Be selective. Consider factors such as payout rates and length of surveys to make sure you pick the sites that will be the most lucrative. Focus less on the ones that offer low payouts or will take ages to complete.
- Download apps. If a survey site has a mobile app, download it. That way you can fill in surveys when you’re on the train, waiting in a queue or even enjoying a coffee at your favourite cafe.
- Cash out efficiently. Think about how you will get paid and what will be most valuable – whether that’s a bank transfer or gift vouchers.
- Keep a log. Make a note and take a screenshot of the surveys you’ve completed and the amount you expect to receive. You need to be prepared to chase sites if you don’t receive the correct amount.
Alternative ways to make money
If after reading this you have decided that filling in surveys is not a good use of your time, there are a number of other paths to try including
- Making money online playing games
- Making money using AI
- Taking advantage of sign-up bonuses and referall programmes
- Generic ways to make money online
Frequently asked questions
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