Estimated reading time: 2 min
Due to the potential for losses, the Financial Conduct Authority (FCA) considers this investment to be high risk.
1. You could lose all the money you invest
2. You should not expect to be protected if something goes wrong
3. You may not be able to sell your investment when you want to
4. Cryptoasset investments can be complex
5. Don't put all your eggs in one basket
If you are interested in learning more about how to protect yourself, visit the FCA's website here.
For further information about cryptoassets, visit the FCA's website here.
World Liberty Financial (WLFI) is a cryptocurrency project that was created in association with the Trump family. It currently lists US President Donald Trump and his sons Eric, Donald Jr. and Barron as ambassadors.
WLFI is the non-transferrable governance token of World Liberty Financial. Spot trading of WLFI kicked off on 1 September 2025, and many mainstream exchanges quickly added it to their roster.
The whole process can take as little as 15 minutes and all you'll need is a smartphone or computer, an internet connection, photo identification and a means of payment.
Find an exchange to buy, sell and trade World Liberty Financial by comparing deposit methods, supported fiat currencies and fees. Select "Go to site" to sign up directly with the exchange.
To make comparing even easier we came up with the Finder Score. Fees, features and asset-support across the most popular platforms are all weighted and scaled to produce a score out of 10. The higher the score the better the exchange – simple.
Our calculator works out how much World Liberty Financial would be worth in USD and GBP, depending on how much you hold or are looking to purchase.
WLFI price last updated 4 December 2025, 07:12 UTC.
World Liberty Financial is a decentralised finance (DeFi) protocol. It was founded by Chase Herro, Zak Folkman and the Witkoff family in 2024 during Donald Trump's campaign for presidency, and trades heavily off links to the Trump family.
The company markets itself as a means for users invest in, lend and borrow cryptocurrency, however with a Trump-affiliated business entity entitled to 75% of the revenue from coin sales, it's also a lucrative money-raiser for the Trumps.
Unsurprisingly, the venture has attracted criticism and courted controversy. Detractors point to the fact the President Trump is heavily invested in a sector that his government stands to regulate.
Putting money into World Liberty Financial (WLFI) is can involve some serious risks. While it’s promoted as a bold step in decentralized finance, the reality looks very different. A handful of early backers, including entities tied to the Trump family, control the majority of tokens, which means ordinary investors have very little influence over the project’s direction. On top of that, the project offers limited transparency, along with reports of wallet blacklisting, which may put some crypto investors off.
Market behaviour adds another layer of risk. Since its launch, WLFI’s token price has swung wildly, at times losing nearly half its value in just a few days as speculation and large holders drove the action. Fake tokens and scam websites copying the WLFI name are also spreading quickly, making it easy for unsuspecting investors to fall into traps. And with regulators eyeing whether WLFI could be classified as a security, especially given its political ties, there’s an uncomfortable possibility of legal or compliance issues down the road.
Only you can make the decision about when is the best time to buy World Liberty Financial. However, here are some things to consider as part of your research.
Take a look at the fundamentals of World Liberty Financial. What type of coin is it? Utility, payment or governance token etc? How large is its market cap? How many coins are in circulation? All this will help you to understand how World Liberty Financial works and how much risk is involved.
Also consider how has performed so far. Our charts below show you World Liberty Financial's performance over time as well as its all time high.
*Cryptocurrencies aren't regulated in the UK and there's no protection from the Financial Ombudsman or the Financial Services Compensation Scheme. Your capital is at risk. Capital gains tax on profits may apply.
Cryptocurrencies are speculative and investing in them involves significant risks - they're highly volatile, vulnerable to hacking and sensitive to secondary activity. The value of investments can fall as well as rise and you may get back less than you invested. Past performance is no guarantee of future results. This content shouldn't be interpreted as a recommendation to invest. Before you invest, you should get advice and decide whether the potential return outweighs the risks. Finder, or the author, may have holdings in the cryptocurrencies discussed.
US president Donald Trump has announced the first cryptocurrencies to be included in the US strategic crypto reserve.
The cheapest and easiest ways to buy Donald Trump’s official memecoin, including step-by-step guides.
This guide provides step-by-step instructions on how to buy Arbitrum, lists some exchanges where you can get it and provides daily price data on (ARB).
This guide provides step-by-step instructions on how to buy Hedera, lists some exchanges where you can get it and provides daily price data on (HBAR).
Learn how to buy Solana in the UK with our simple step-by-step guide and tips on what to know before you get started.
If you’re looking to buy Bitcoin (BTC), we explain how to do it, where you can invest in Bitcoin, and what to watch out for; along with tips on whether now is good time to be investing in Bitcoin.
Learn how to buy Ripple in the UK with our simple step-by-step guide and tips on what to know before you get started.
Learn how to buy Cardano in the UK with our simple step-by-step guide and tips on what to know before you get started.
Learn how to buy Ethereum in the UK with our simple step-by-step guide and tips on what to know before you get started.