Estimated reading time: 2 min
Due to the potential for losses, the Financial Conduct Authority (FCA) considers this investment to be high risk.
1. You could lose all the money you invest
2. You should not expect to be protected if something goes wrong
3. You may not be able to sell your investment when you want to
4. Cryptoasset investments can be complex
5. Don't put all your eggs in one basket
If you are interested in learning more about how to protect yourself, visit the FCA's website here.
For further information about cryptoassets, visit the FCA's website here.
World Liberty Financial (WLFI) is a cryptocurrency project that was created in association with the Trump family. It currently lists US President Donald Trump and his sons Eric, Donald Jr. and Barron as ambassadors.
WLFI is the non-transferrable governance token of World Liberty Financial. Spot trading of WLFI kicked off on 1 September 2025, and many mainstream exchanges quickly added it to their roster.
The whole process can take as little as 15 minutes and all you'll need is a smartphone or computer, an internet connection, photo identification and a means of payment.
Find an exchange to buy, sell and trade World Liberty Financial by comparing deposit methods, supported fiat currencies and fees. Select "Go to site" to sign up directly with the exchange.
To make comparing even easier we came up with the Finder Score. Fees, features and asset-support across the most popular platforms are all weighted and scaled to produce a score out of 10. The higher the score the better the exchange – simple.
World Liberty Financial is a decentralised finance (DeFi) protocol. It was founded by Chase Herro, Zak Folkman and the Witkoff family in 2024 during Donald Trump's campaign for presidency, and trades heavily off links to the Trump family.
The company markets itself as a means for users invest in, lend and borrow cryptocurrency, however with a Trump-affiliated business entity entitled to 75% of the revenue from coin sales, it's also a lucrative money-raiser for the Trumps.
Unsurprisingly, the venture has attracted criticism and courted controversy. Detractors point to the fact the President Trump is heavily invested in a sector that his government stands to regulate.
Putting money into World Liberty Financial (WLFI) is can involve some serious risks. While it’s promoted as a bold step in decentralized finance, the reality looks very different. A handful of early backers, including entities tied to the Trump family, control the majority of tokens, which means ordinary investors have very little influence over the project’s direction. On top of that, the project offers limited transparency, along with reports of wallet blacklisting, which may put some crypto investors off.
Market behaviour adds another layer of risk. Since its launch, WLFI’s token price has swung wildly, at times losing nearly half its value in just a few days as speculation and large holders drove the action. Fake tokens and scam websites copying the WLFI name are also spreading quickly, making it easy for unsuspecting investors to fall into traps. And with regulators eyeing whether WLFI could be classified as a security, especially given its political ties, there’s an uncomfortable possibility of legal or compliance issues down the road.
*Cryptocurrencies aren't regulated in the UK and there's no protection from the Financial Ombudsman or the Financial Services Compensation Scheme. Your capital is at risk. Capital gains tax on profits may apply.
Cryptocurrencies are speculative and investing in them involves significant risks - they're highly volatile, vulnerable to hacking and sensitive to secondary activity. The value of investments can fall as well as rise and you may get back less than you invested. Past performance is no guarantee of future results. This content shouldn't be interpreted as a recommendation to invest. Before you invest, you should get advice and decide whether the potential return outweighs the risks. Finder, or the author, may have holdings in the cryptocurrencies discussed.
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