Our verdict
LV='s comprehensive car insurance is a strong competitor in the market. The company is well respected and did well for customer service in our survey. We picked its comprehensive policy as best for cheaper rates because, after running quotes for a range of different age groups, we found that LV= tended to offer competitive insurance quotes across the board.A downside is that some changes to your policy can result in admin charges and cancellation past the 14-day cooling-off period means paying a cancellation fee. However, LV= isn't the only insurer to charge these kind of penalties so it’s best to consider the policy in line with your personal requirements to see whether LV= car insurance is right for you.
Remember, cheapest isn’t always best. Get started by visiting LV=’s website and sign up for a policy. If you have read this review and decided that LV= is not for you, you can also compare other car insurance policies on the market.
Best for: Cheaper rates
- 99% of claims paid*
- Multi-vehicle insurance
- Claims line is open 24/7
- A change in vehicle or named drivers may result in an administration fee

