Direct Line has made a selling point out of the fact it's not sold via comparison sites - but this does mean it's harder to compare its quotes with those from rivals. You'll need to put in a bit of extra leg work and go direct if you want to get a quote and then compare it with other quotes.
If you do, you'll find the brand offers a choice of 2 comprehensive policies (Comprehensive and Comprehensive Plus), and third party, fire and theft cover, If you want just third party cover, you'll need to look elsewhere.
Get started by visiting Direct Line’s website and sign up for a policy. Or, if you have read this review and decided that Direct Line car insurance is not for you, you can also compare other car insurance policies.
Best for: High levels of customer satisfaction
No claims bonus protected for a range of no-fault claims (comprehensive cover only)
No charge for mid-term amendments
Exclusive deals for existing customers
No 24/7 claims line (out of hours emergency line available)
If you want a quote, you'll have to go direct as it's not on price comparison sites
Direct Line says it offers exclusive deals to existing customers, won’t charge extra for mid-term amendments and, if you have comprehensive cover, promises to protect a no claims bonus if you have to claim after being hit while parked. Here’s everything else you need to know about this top rated car insurer.
Who is Direct Line?
Direct Line began in 1985 and sold car insurance from the start. Since then, it has branched out to van, travel, pet, landlord and home insurance.
This award-winning company is one of the UK’s leading car insurers.
Who underwrites the car insurance from Direct Line?
Direct Line policies are underwritten by U K Insurance Limited.
U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by both the Financial Conduct Authority and the Prudential Regulation Authority.
Direct Line offers a range of additional protection to bolt onto your policy, including:
Breakdown cover. Direct Line offers five different levels.
strong>Guaranteed hire car plus. Direct Line will provide you with a hire car if your car is damaged due to an accident or fire, or if your car has not been recovered after being stolen. It comes as an optional extra only with comprehensive only and that it doesn’t include windscreen claims and customer delayed claims
Motor legal cover. Direct Line will provide up to £100,000 of legal costs in the event of a legal dispute following an accident. There has to be more than a 50% chance that your claim will succeed.
No-claim discount protection. You’ll need a minimum of four years’ no-claims discount and no more than one fault claim within the past three years for all drivers combined to be eligible for this cover.
What types of car insurance are available?
DrivePlus insurance. Direct Line offers telematics (or “black box”) insurance to drivers aged 25 or under. The black box or plug-in device monitors and rates driving habits. The higher the safety score, the less the premium is likely to be at renewal. Select Premier insurance. Direct Line offers this highest level of car insurance specifically designed for owners of high-value cars.
If you have more than one car in your household, you might be able to get a discount on your premiums through the Direct Line multi-car insurance cover.
What is my excess?
Your insurance excess is the amount of money you will need to pay towards a claim. Your insurer won’t pay out for a claim that costs less than this amount. A compulsory excess amount might vary depending on the age of your car and your driving experience.
A voluntary excess is on top and is normally set by you when taking out a policy. You’ll have the option of adding or increasing a voluntary excess – which should lower your premium.
You’ll find details about any compulsory or voluntary excesses in your policy document.
How do I make a claim?
Call the Direct Line claims line on 0345 246 8471 to register a claim. This claims line is open 8am – 9pm Monday to Friday, 9am – 5pm Saturdays and 11am – 5pm Sundays.
You will need to provide the following information in order to make a claim::
Your personal details and policy number
Details about the incident including as location, damage or injuries sustained
Names and contact details of everyone involved in the incident such as third parties, passengers and any witnesses
Crime reference number, if applicable
It’s vital that you let your insurer know about an incident as soon as possible, even if it’s not your fault. Failure to do this could result in a rejected claim later on.
One customer praised Direct Line for being “contactable, with competitive prices”.
Among Direct Line customers in the survey, 78% said they would recommend the brand to a friend.
How satisfied are Direct Line's car insurance customers vs other brands'?
Direct Line customers
Customers of other brands
Neither satisfied nor dissatisfied
Source: Finder survey by OnePoll of 750 Brits, December 2023
Frequently asked questions
Yes. If you wish, cover can start instantly.
A quote from Direct Line is valid for 30 days.
Yes, Direct Line offers policies that can be paid in full or by monthly direct debit payments.
Yes, but only for existing policy holders in order to insure a second car. Temporary insurance cover can be taken out for up to 30 days each time totalling 90 days per year.
Car insurance scores
★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor
Finder scores, in blue, are based on our expert analysis. We also show reviews from users, where we've received more than 10, with a score in yellow. We gather more reviews from customers every year in Finder's customer satisfaction survey.
*Based on data provided by Consumer Intelligence Ltd, www.consumerintelligence.com (June ’23). 51% of car insurance customers could save £488.46
Liz Edwards has been a consumer writer and editor for more than 20 years. She led award-winning teams at the campaigning publisher Which?, and has covered a range of consumer rights and personal finance topics including pensions, credit, banking and insurance. Liz has appeared frequently in national media such as The Sun, Metro, HuffPost and The Independent. She loves to cut through waffle to give consumers the real lowdown. And she loves puns.
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