How to buy Reddit shares when it goes public

Here's everything we know so far about the Reddit IPO.

Popular internet message board Reddit could be eyeing an initial public offering after hiring its first chief financial officer, Drew Vollero, media reports say. We'll update this page as new information emerges.

Reddit confidentially submitted a draft registration statement with the SEC on December 15, 2021. The company was valued at over $10 billion following a funding round in August 2021 and hired its first chief financial officer, Drew Vollero, earlier in the year.

Reddit hopes to nail a valuation of over $15 billion by the time it goes public, according to Reuters.

Reddit’s financials aren’t public — yet

Following the confidential submission of its draft registration statement with the SEC, Reddit’s intentions to go public are clear. But its financials have yet to be made public. Now, that doesn’t mean we don’t know anything about what Reddit has been up to. There are a few data indicators investors can use to better gauge Reddit’s position in the market.

According to Crunchbase, Reddit has raised a total of $1.3 billion over eight funding rounds. Its most recent funding round took place in August 2021, where the company raised $410 million from Fidelity Management and Research Company. Past investors include Tencent, Sequoia Capital and Vy Capital, among others.

The company is currently valued at $10 billion. We’ll update this page and take a closer look at Reddit’s financials as soon as its S-1 filing is available to the public.

How to buy shares in Reddit when it goes public

Once Reddit goes public, you'll need a brokerage account to invest. Consider opening a brokerage account today so you're ready as soon as the stock hits the market.

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Reddit. Find the stock by name or ticker symbol. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy immediately with a market order or use a limit order to delay your purchase until Reddit reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Reddit, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Reddit. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

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How do similar companies perform?

It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. But evaluating the performance of companies like Reddit can be useful in determining how the market is performing and whether now is a good time to invest in this industry. Select a company to learn more about what they do and how their stock performs, including market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn't include every stock available.

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