How to buy Fitbit shares | $18850

Own Fitbit shares in just a few minutes. Share price changes are updated daily.

Fact checked

Fitbit, Inc (FIT) is a leading scientific & technical instruments business based in the US. It opened the day at $18850 after a previous close of $20250. During the day the price has varied from a low of $18850 to a high of $18850. The latest price was $18850 (25 minute delay). Fitbit is listed on the NYSE and employs 1,764 staff. All prices are listed in US Dollars.

How to buy shares in Fitbit

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: FIT in this case.
  5. Research Fitbit shares. The platform should provide the latest information available.
  6. Buy your Fitbit shares. It's that simple.
The whole process can take as little as 15 minutes.

Fitbit share price

Use our graph to track the performance of FIT stocks over time.

Fitbit shares at a glance

Information last updated 2021-01-25.
Open$18850
High$18850
Low$18850
Close$18850
Previous close$20250
Change $-1400
Change % -6.914%
Volume 27,110
Information last updated 2021-01-23.
52-week range$5.85 - $21800
50-day moving average $2059.5884
200-day moving average $471.2469
Wall St. target price$7.35
Dividend yield N/A (0%)
Earnings per share (TTM) $-0.536
Promoted
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Invest in Fitbit shares with 0% commission

Other fees may apply. Your capital is at risk.

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Share dealing platform comparison

Table: sorted by promoted deals first
Data indicated here is updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Fineco
£2.95
£2.95
Zero platform fee
Your first 100 trades are free with Fineco, T&Cs apply.
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. Capital at risk.
eToro Free Stocks
0% commission, no markup, no ticket fee, no management fee
N/A
Withdrawal fee & GDP to USD deposit conversion
Capital at risk. 0% commission but other fees may apply.
Stake
£0
£0
Zero platform fee
Join and receive a free share worth up to £100
Access unlimited commission-free trading on 3,800+ US stocks and ETFs with Stake. Capital at risk.
IG
0% commission on US shares, and £3 on UK shares
From £5
£0 - £24 per quarter
IG is good for experienced traders, and offers learning resources for beginners, all with wide access to shares, ETFs and funds. Capital at risk.
Degiro Share Dealing
£1.75 + 0.022% (max £5.00)
£1.75 + 0.022% (max £5.00)
Portfolio transfer fees (in & out)
Degiro is widely seen as one of the best low-cost share brokers, for people who are looking to trade regularly. Capital at risk.
Hargreaves Lansdown Fund and Share Account
£11.95
£5.95
No fees
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. Capital at risk.
Interactive Investor
From £7.99 on the Investor Service Plan
From £7.99 on the Investor Service Plan
No transfer fees or exit fees. £9.99 a month on the Investor Service Plan
Open an ISA, Trading Account or SIPP you will get £100 of free trades to buy or sell any investment (new customers only).
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
Interactive Investor stocks and shares ISA
Any lump sum or £25 a month
£119.88
£7.99
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
Moneyfarm stocks and shares ISA
£1500
0.75%
£0
Moneyfarm helps you meet your investment goals with fully-managed portfolios designed around you. Capital at risk.
Hargreaves Lansdown stocks and shares ISA
£100
0.45%
£11.95
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
Nutmeg stocks and shares ISA
£100
0.75%
£0
Nutmeg offers three types of portfolios. Choose the one that goes with your investment style. Capital at risk.
Saxo Markets stocks and shares ISA
No minimum deposit requirement
0.12%
£8.00
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
AJ Bell stocks and shares ISA
£500
0.25%
£9.95
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Fidelity stocks and shares ISA
£1000 or a regular savings plan from £50
0.35%
£10.00
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Legal & General stocks and shares ISA
Legal & General stocks and shares ISA
£100 or £20 a month
0.61%
N/A
Legal & General is a big financial services company which offers insurance, lifetime mortgage, pensions and stocks and shares ISAs. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum investment Choose from Annual fee Brand description
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
£10/month
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Moneyfarm Pension
£1,500 (initial investment)
7 funds
0.35%-0.75%
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
AJ Bell Pension
£1,000
Over 2,000 funds
0.05-0.25%
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
PensionBee Pension
No minimum
7 funds
0.5% - 0.95%
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
0-0.45%
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
£10
Over 11,000 funds
No annual fee
Saxo Markets gives flexibility and control over your investment strategy. Capital at risk.
Penfold
Penfold
No minimum
4 portfolios
0.75-0.88%
Moneybox Pension
£1
3 funds
0.15% - 0.45% charged monthly
Manage your money with an easy-to-use Moneybox app. Capital at risk.
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Fitbit stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Fitbit price performance over time

Historical closes compared with the last close of $18850

1 week (2021-01-20) -12.93%
1 month (2020-12-24) 275,484.80%
3 months (2020-10-27) 270,733.33%
6 months (2020-07-27) 277,514.14%
1 year (2020-01-27) 281,243.28%
2 years (2019-01-25) 302,954.66%
3 years (2018-01-26) 356,907.58%
5 years (2016-01-27) 117,345.48%

Fitbit financials

Revenue TTM $1.3 billion
Gross profit TTM $427.7 million
Return on assets TTM -17.86%
Return on equity TTM -52.99%
Profit margin -19.7%
Book value $1.429
Market capitalisation $1.9 billion

TTM: trailing 12 months

How to short and sell Fitbit shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "FIT.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 45.1 million Fitbit shares held short by investors – that's known as Fitbit's "short interest". This figure is 12.7% down from 51.6 million last month.

There are a few different ways that this level of interest in shorting Fitbit shares can be evaluated.

Fitbit's "short interest ratio" (SIR)

Fitbit's "short interest ratio" (SIR) is the quantity of Fitbit shares currently shorted divided by the average quantity of Fitbit shares traded daily (recently around 4.2 million). Fitbit's SIR currently stands at 10.7. In other words for every 100,000 Fitbit shares traded daily on the market, roughly 10700 shares are currently held short.

However Fitbit's short interest can also be evaluated against the total number of Fitbit shares, or, against the total number of tradable Fitbit shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Fitbit's short interest could be expressed as 0.17% of the outstanding shares (for every 100,000 Fitbit shares in existence, roughly 170 shares are currently held short) or 0.1848% of the tradable shares (for every 100,000 tradable Fitbit shares, roughly 185 shares are currently held short).

A SIR above 10% would generally be considered pretty high, pointing to a potentially pessimistic outlook for the share price and a discouraging interest in betting against Fitbit.

Find out more about how you can short Fitbit stock.

Fitbit share dividends

We're not expecting Fitbit to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

Fitbit share price volatility

Over the last 12 months, Fitbit's shares have ranged in value from as little as $5.85 up to $21800. A popular way to gauge a stock's volatility is its "beta".

FIT.US volatility(beta: 0.68)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Fitbit's is 0.6812. This would suggest that Fitbit's shares are less volatile than average (for this exchange).

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Fitbit overview

Fitbit, Inc., a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Charge 3, Fitbit Inspire, Fitbit Inspire HR, and Fitbit Ace 2 activity trackers; Fitbit Ionic and Fitbit Versa family of smartwatches, as well as Fitbit Flyer wireless headphones and the Fitbit Aria family of connected scales; and accessories, such as bands and frames for its devices. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; and Fitbit Care, a connected health platform for health plans, employers, and health systems. In addition, the company provides Fitbit Premium, a paid subscription service that uses the data of users to deliver actionable guidance and coaching to help users achieve their health and fitness goals, as well as includes Fitbit Coach that offers exercise programs through personal trainer and yoga apps. It sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributors; and Fitbit.com, an online store, as well as directly to consumers. Fitbit, Inc. has a collaboration with The Scripps Research Institute and Stanford Medicine to study the role of wearables to detect, track, and contain infectious diseases, such as COVID-19.; and partnership with Solera Health to reduce risk of type 2 diabetes. The company was formerly known as Healthy Metrics Research, Inc. and changed its name to Fitbit, Inc. in October 2007. Fitbit, Inc. was founded in 2007 and is headquartered in San Francisco, California.

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