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Our verdict
Diversify with stocks, options, ETFs, mutual funds and alternative asset funds on SoFi®’s beginner-friendly platform — plus automated investing, financial advice and integrated banking and lending tools.
SoFi Invest is built for investors who want simplicity and convenience across their entire financial life. Its all-in-one platform combines self-directed trading, automated investing, financial planning tools and banking, lending and insurance products under one roof. Trade stocks, ETFs and options with $0 commissions, no options contract fees and no minimum deposit, making SoFi Invest especially accessible for beginners.
Beyond traditional assets, SoFi stands out with a growing lineup of alternative investment funds and access to crypto trading through SoFi Bank, N.A., giving investors additional ways to diversify without juggling multiple apps. However, SoFi Invest is not designed for active traders, lacking advanced charting, deep research tools and professional-grade trading platforms. Its strength lies in breadth, guidance and convenience, rather than trading sophistication.
Best for: Beginners and hands-off investors who want to invest, bank and borrow in one place.
Get up to $1,000 in stock when you open and fund a new account.
T&Cs apply.
Pros
Zero-commission stock, option and ETF trades, with no options contract fees
IRA with 1% match on contributions and rollovers
Financial planning sessions
Alternative investment funds
Robo-advisor for hands-off investing
Cons
No advanced charts and limited research tools
No tax-loss harvesting for automated investing
In this guide
Our verdict
Frequently asked questions
Your reviews
Ask a question
FINDER REWARDS EXCLUSIVE
Investing
ENDS SOON
Get $150 from Finder
Become a Finder member, then open a new SoFi Active Invest account through Finder as a first-time customer, and make an Eligible First Deposit of $1,250 or more within 5 days of clicking the Finder link. Keep your account open. Offer ends November 30, 2026
Separate T&Cs and limits apply.
Zero-commission stock, option and ETF trades, with competitive margin rates and no options contract fees.
Account fees
★★★★★
No annual fee, but a $25 fee applies for every 6 months of login inactivity.
Account types and minimums
★★★★★
Individual and joint brokerage accounts
Traditional, Roth, rollover and SEP IRAs
No minimum deposit requirements for active investing
Trading platforms and technology
★★★★★
Mobile and web-based trading platforms
Price alerts, watchlists, market news, basic charts, company statistics, trending stock lists, analyst ratings and price targets, but lacks advanced charting and deep financial statements
Features and amenities
★★★★★
Access a robo-advisor for a 0.25% fee
Crypto trading through SoFi Bank, N.A.
Complimentary access to Certified Financial Planners
Fractional share trading starting at $5
Instant buying power
IPO access
Extended hours trading
Educational articles and videos
Customer support
★★★★★
Contact SoFi customer support by live chat, email and phone support during regular business hours.
Mobile app
★★★★★
Google Play app reviews: 3.8/5 stars based on over 54,000 reviews
Apple App Store app reviews: 4.7/5 stars based on over 385,000 ratings
Cash sweep rates
★★★★★
Offers a bank savings APY up to 3.30% with SoFi Plus or by meeting deposit requirements.
New SoFi Active Invest members can earn up to $1,000 in bonus stock through SoFi’s in-app claw game when opening and funding a new account with at least $50 within 45 days. Plus, you can claim a Finder Exclusive Reward when you open your account through Finder.
Terms and conditions apply. Reward values range from $5 to $1,000 based on game odds.
Who should choose SoFi Invest?
SoFi Invest is an ideal choice for investors who value simplicity, guidance and an all-in-one financial platform. Typical users include:
Beginner investors who are just starting out and want a user-friendly, intuitive platform to trade stocks, ETFs, options and crypto (through SoFi Bank, N.A.) without being overwhelmed.
Hands-off investors who prefer automated portfolio management through SoFi’s robo-advisor with a low annual fee, alongside access to credentialed financial planners for guidance.
Cost-conscious investors who want $0 commissions on trades, no equity options contract fees and access to perks like IRA contribution matching.
Investors seeking convenience who appreciate managing banking, investing, lending and crypto trading under a single platform without juggling multiple apps.
Who should consider alternatives?
While SoFi Invest delivers exceptional convenience for beginners and everyday investors, it may not satisfy everyone:
Active day traders and technical analysts: SoFi lacks advanced charting software, customizable indicators and Level 2 market data. Active traders seeking professional desktop charting, real-time Level 2 quotes and commission-free trading should consider Moomoo or Webull instead.
Hands-off investors wanting tax optimization: SoFi’s robo-advisor does not offer automated tax-loss harvesting. Investors with larger taxable portfolios may prefer automated platforms like Wealthfront.
What I like about SoFi Invest
SoFi Invest offers several standout features, including low trading costs, IPO investing, access to alternative assets and access to human and robo-advisory services.
SoFi Active Investing
Invest in stocks and ETFs with zero commissions
Invest with as little as $5
Diversify with alternative assets
Access to SoFi financial planners
Buy put or call options with zero commissions and no contract fees
Trade on margin at a rate of 9.50%
Invest in IPOs at IPO prices
Choose from a brokerage account or IRA
SoFi Robo Investing
Automatically invest in stocks and ETFs with zero commissions
Trade stocks, options and exchange-traded funds (ETFs) with zero commissions with SoFi Invest. What’s more, SoFi is one of just a handful of brokers we review that does not charge per-contract fees for options. Many traditional brokers charge 65 cents on each side to open and close an options contract, meaning active options traders can save significant capital over time.
One of SoFi Invest’s biggest strengths is that it is part of a broader financial ecosystem that lets customers invest, bank and borrow from a single app. Beyond investing, SoFi offers checking and savings accounts, personal and student loans, credit cards, insurance products and crypto trading through SoFi Bank, N.A. — all accessible through the same platform and login.
This unified experience makes it easier to manage money holistically, whether you are funding an investment account from SoFi Checking, earning rewards through SoFi Plus or working with a financial planner to align your investing strategy with broader financial goals. For investors who value convenience and simplicity over trading sophistication, SoFi’s ecosystem-first approach is a major advantage.
Access to complimentary financial planners
While many retail brokers reserve live financial advice for high-net-worth accounts, SoFi gives every member complimentary access to its team of credentialed Certified Financial Planners (CFPs). Non-Plus members receive a complimentary 30-minute planning session to discuss investment strategies, debt payoff plans or retirement goals, with ongoing one-on-one sessions unlocked for SoFi Plus members.
Additionally, SoFi is expanding its educational reach through its Generational Wealth Fund initiative, donating $1 million to promote financial literacy and $500,000 to birthFUND to cover maternal healthcare costs for families in need.(3)
Diversify with alternative assets
SoFi’s launch of alternative asset funds means customers can now diversify their portfolios beyond traditional investments like stocks, options, ETFs and mutual funds. Trade interval funds that include commodities, private credit, real estate and more in your brokerage account or IRA. Available funds include:
ARK Invest, ARK Venture Fund
Carlyle, Carlyle Tactical Private Credit Fund
KKR, KKR Credit Opportunities Portfolio
Clarion Partners, Clarion Partners Real Estate Income Fund
Franklin Templeton, Franklin BSP Private Credit Fund
Between its user-friendly interface, educational resources and zero-commission trading, SoFi Invest is among the most beginner-friendly platforms available.
The Invest home screen is packed with valuable information without feeling overcrowded. Here, you will find your portfolio balance, options to deposit cash, transfer investments and search for assets. You will also find a list of your current holdings and the option to add a new account, such as an automated investing portfolio or an IRA.
SoFi vs. Robinhood: Quick comparison
SoFi and Robinhood are two of the most popular platforms for mobile-first, commission-free investing. Here is how they compare across key categories:
Feature
SoFi Invest
Robinhood
Stock & ETF commissions
$0
$0
Options contract fees
$0
$0
Access to human financial planners
Yes (Complimentary CFP access)
No
IRA match
1% match on contributions and rollovers
1% match (3% match with Robinhood Gold subscription)
Crypto integration
Direct banking integration via SoFi Bank, N.A.
Separate entity via Robinhood Crypto LLC
Banking & lending suite
Full national bank charter (Checking, savings, personal loans, mortgages)
Robinhood Banking (checking, savings and credit card; no personal loans or mortgages)
Where SoFi Invest falls short
SoFi’s investment options and research tools are limited when compared to more complex platforms like Charles Schwab or E*TRADE. SoFi has added analyst ratings, price targets and bull vs. bear commentary. However, it lacks advanced charts and key company financials like basic income statements and balance sheets. Investors looking to conduct in-depth fundamental or technical analysis may not be satisfied with SoFi’s simpler approach to investing.
Plus, SoFi’s robo-advisor lacks an automated tax-loss harvesting strategy like that offered by some competitor robo-advisors to help lower investors’ tax liability on investment gains. Its cash sweep rate at 0.02% APY is also low. The primary way to earn a higher yield on your liquid cash is to hold it in a SoFi Savings account through SoFi Plus or by meeting qualifying direct deposit requirements.
SoFi Plus: SoFi’s premium subscription
SoFi Invest offers access to upgraded perks for a $10 monthly fee (waived with eligible direct deposit).
SoFi Plus investing-related features include:
SoFi Bank, N.A. savings APY. Earn up to 3.30% APY as a Plus member or with eligible direct deposit or $5,000 or more in qualifying deposits during the 31-day evaluation period. SoFi’s cash sweep yield is low, so this is a valuable perk.
One-on-one financial planning through SoFi Wealth. Get recurring financial planning sessions with SoFi’s Certified Financial Planners, the gold standard in financial planning. Non-Plus members get one complimentary 30-minute session.
1% match on recurring Invest deposits. Get an unlimited 1% match on recurring deposits to SoFi Invest, paid in rewards points.
New and existing Checking and Savings members who have not previously enrolled in Direct Deposit with SoFi are eligible to earn a cash bonus of either $50 (with at least $1,000 total Eligible Direct Deposits received within 25 calendar days of your first Eligible Direct Deposit of $1 or more) OR $400 (with at least $5,000 total Eligible Direct Deposits received within 25 calendar days of your first Eligible Direct Deposit of $1 or more). Cash bonus amount will be based on the total amount of Eligible Direct Deposit received within 25 calendar days of your first Eligible Direct Deposit of $1 or more. If you have satisfied the Eligible Direct Deposit requirements but have not received a cash bonus in your Checking account, please contact us at 855-456-7634 with the details of your Eligible Direct Deposit. Direct Deposit Promotion begins on 5/15/2026 and will be available through 12/31/2026. Full terms at sofi.com/banking. SoFi Checking and Savings is offered through SoFi Bank, N.A., Member FDIC. SoFi members with Eligible Direct Deposit can earn 3.30% annual percentage yield (APY) on savings balances (including Vaults) and 0.50% APY on checking balances. There is no minimum Eligible Direct Deposit amount required to qualify for the 3.30% APY for savings (including Vaults). Members without Eligible Direct Deposit will earn 0.80% APY on savings balances (including Vaults) and 0.50% APY on checking balances. Interest rates are variable and subject to change at any time. These rates are current as of 9/23/26. Fees may reduce earnings. Additional information can be found at http://www.sofi.com/legal/banking-rate-sheet.
Annual percentage yield (APY) is variable and subject to change at any time. Rates are current as of 9/23/26. There is no minimum balance requirement. Fees may reduce earnings. Additional rates and information can be found at https://www.sofi.com/legal/banking-rate-sheet
We do not charge any account, service, or maintenance fees for SoFi Checking and Savings. We do charge transaction fees for outgoing wire transfers, Instant Transfers, and global remittance transfers. Our fee policy is subject to change at any time. See the SoFi Bank Fee Sheet for details at sofi.com/legal/banking-fees/.
SoFi Bank is a member FDIC and does not provide more than $250,000 of FDIC insurance per depositor per legal category of account ownership, as described in the FDIC’s regulations. Any additional FDIC insurance is provided by the SoFi Insured Deposit Program. Deposits may be insured up to $3M through participation in the program. See full terms at SoFi.com/banking/fdic/sidpterms. See list of participating banks at SoFi.com/banking/fdic/participatingbanks.
We’ve partnered with Allpoint to provide you with ATM access at any of the 55,000+ ATMs within the Allpoint network. You will not be charged a fee when using an in-network ATM, however, third-party fees may be incurred when using out-of-network ATMs. SoFi’s ATM policies are subject to change at our discretion at any time.
Early access to direct deposit funds is based on the timing in which we receive notice of impending payment from the Federal Reserve, which is typically up to two days before the scheduled payment date, but may vary.
Overdraft Coverage is a feature automatically offered to SoFi Checking and Savings account holders who receive at least $1,000 or more in Eligible Direct Deposits within a rolling 31 calendar day period on a recurring basis. Eligible Direct Deposit is defined on the SoFi Bank Rate Sheet, available at https://www.sofi.com/legal/banking-rate-sheet. Members enrolled in Overdraft Coverage may be covered for up to $50 in negative balances on SoFi Bank debit card purchases only. Overdraft Coverage does not apply to P2P transfers, bill payments, checks, or other non-debit card transactions. Members with a prior history of unpaid negative balances are not eligible for Overdraft Coverage. Eligibility for Overdraft Coverage is determined by SoFi Bank in its sole discretion. Members can check their enrollment status, if eligible, at any time by logging into their account through the SoFi app or on the SoFi website.
Earn up to 4.40% Annual Percentage Yield (APY) on one SoFi Savings account with a 1.10% APY Boost (added to the 3.30% APY as of 10/20/26) for up to 6 months. Open your first SoFi Checking and Savings account and receive eligible direct deposits OR qualifying deposits of $5,000 every 31 days by 12/31/27. Rates are variable, subject to change. Terms apply at sofi.com/banking#4. SoFi Bank, N.A. Member FDIC.
SoFi Active Investing fees
Type of fee
Fee details
Minimum deposit to open*
$0
Minimum investment
$5
Annual fee
$0
Stock trading fee
$0
Options trading fee
$0 contract fees; $5 exercise and assignment fee
Margin annual interest rate
9.50%
Account transfer fee
$100
Wire transfer out
$25
IPO fee
$50 for the first sale of a stock obtained through an IPO within 120 days of IPO; $5 for each subsequent sale within the first 120 days
IRA closing fee
$20
Inactivity fee
$25 per account for every 6 months of inactivity
*A $10 minimum funding amount is required within 30 days of opening to receive SoFi’s new account promotion.
SoFi Invest’s trading tools
These are some of the tools you will be able to view and use through SoFi:
Basic charts
Stock watchlist
News
Analyst ratings
Price targets
Bulls say vs Bears say
EPS estimates
Collections of theme-based investments
SoFi’s Popular Investors, which are the most-followed investors on the platform
Yes, SoFi is a legitimate company and broker. Founded in 2011, SoFi today has over 15 million members.(4) The company originated $12.2 billion in loans in the first quarter of 2026 alone.(4) It also received regulatory approval in early 2022 to become a national bank. SoFi is now the official banking partner of the NBA.(2) As a member of the SIPC, customer accounts are secured up to $500,000, including a $250,000 limit for cash claims, in the event of SoFi’s insolvency.
In terms of security, SoFi’s platform is considered safe and secure. SoFi employs two-factor authentication and 24/7 account monitoring, and its systems and security controls are regularly reviewed by third parties against security standards such as SSAE18 SOC2 and PCI DSS. SoFi also notes that “rigorous third-party penetration testing” is done at least annually.
SoFi reviews and customer experience
BBB accredited
No
BBB rating
A+
BBB customer reviews
1.31 out of 5 stars, based on 369 customer reviews
Trustpilot score
4.4 out of 5 stars, based on 15,014 customer reviews
Apple App Store Score
4.7 out of 5 stars, based on 385,000 customer reviews
Google Play Score
3.8 out of 5 stars, based on 54,300 customer reviews
Customer reviews verified as of
11 November 2026
While there are few customer reviews across the Better Business Bureau (BBB) and Trustpilot that specifically call out SoFi Invest, SoFi has mixed sentiment across these two review providers. It is not accredited by the BBB (meaning it has not applied for accreditation standards), but it holds an A+ rating; customer reviews on the BBB skew negative. However, it scores considerably higher among Trustpilot reviewers. Frequent complaints revolve around loan approval issues, customer support wait times and inactivity fees on self-directed investing accounts. Satisfied customers praise SoFi’s reliability, ease of use and smooth account setup.
How to open a SoFi Invest account
Select the “Sign up now” button below and then select Trade now to start your application.
Enter your name, state, email and password. Select Next.
Provide your personal information to complete the application, including your address, employment information, date of birth and Social Security number.
Enter your phone number for security verification. Then, answer a few regulatory questions.
Agree to SoFi’s terms and submit your application.
Eligibility and required information
At least 18 years old
Valid Social Security number
US citizen or lawful permanent resident with a physical address
Once SoFi has approved and opened your account, connect your bank account to fund your new account. SoFi uses Plaid to establish a secure connection to your financial institutions.
Compare SoFi to other platforms
Compare similar platforms by available asset types, trade fees and minimum deposit requirements. Select Go to site to sign up for an account.
If you want peace of mind, this rating will give it to you. These products offer the best value and outcomes considering various product features, terms, conditions and price.
Well-balanced products that provide what you need, offering a healthy mix of competitive features at a good price. However, they're not quite the best in class.
Bottom line: You can find better, but these products still offer reasonable value and have the basics sorted.
These products may not offer much value in the long run, and there are better options available.
INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE
Other fees, such as exchange fees, may apply. Please view our fee disclosure to view a full listing of fees.
Investing in alternative investments and/or strategies may not be suitable for all investors and involves unique risks, including the risk of loss. An investor should consider their individual circumstances and any investment information, such as a prospectus, prior to investing. Interval Funds are illiquid instruments, the ability to trade on your timeline may be restricted. Brokerage and Active investing products offered through SoFi Securities LLC, Member FINRA (www.finra.org) /SIPC(www.sipc.org).
There are limitations with fractional shares to consider before investing. During market hours fractional share orders are transmitted immediately in the order received. There may be system delays from receipt of your order until execution and market conditions may adversely impact execution prices. Outside of market hours orders are received on a not held basis and will be aggregated for each security then executed in the morning trade window of the next business day at market open. Share will be delivered at an average price received for executing the securities through a single batched order. Fractional shares may not be transferred to another firm. Fractional shares will be sold when a transfer or closure request is initiated. Please consider that selling securities is a taxable event.
Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire investment Before trading options please review the Characteristics and Risks of Standardized Options
Utilizing a margin loan is generally considered more appropriate for experienced investors as there are additional costs and risks associated. It is possible to lose more than your initial investment when using margin. Please see https://www.sofi.com/wealth/assets/documents/brokerage-margin-disclosure-statement.pdf for detailed disclosure information
SoFi Plus members can schedule an unlimited number of appointments with a financial planner during periods in which the SoFi Plus member meets the eligibility criteria set forth in section 10(a) of the SoFi Plus Terms and Conditions. SoFi members who are not members of SoFi Plus can schedule one (1) appointment with a financial planner. The ability to schedule appointments is subject to financial planner availability. SoFi reserves the right to change or terminate this benefit at any time with or without notice. Advisory services are offered by SoFi Wealth LLC, an SEC-registered investment adviser. Information about SoFi Wealth's advisory operations, services, and fees is set forth in SoFi Wealth's current Form ADV Part 2 (Brochure), a copy of which is available upon request and at www.adviserinfo.sec.gov.
The probability of a member receiving $1,000 is 0.028%. If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Members must fund their account with a minimum of $50.00 to qualify. The probability percentage is subject to decrease. Members are only eligible for the Stock Award promotion upon opening their first brokerage account; subsequent cash brokerage accounts are ineligible for the promo, including for members with multiple accounts.
Terms and conditions apply*. For 401k rollovers, existing SoFi IRA members must complete 401k rollovers via this link For SoFi members without a SoFi IRA, a SoFi IRA must first be opened, and 401k rollover must be completed utilizing Capitalize via this link. SoFi and Capitalize will charge no additional fees to process a 401(k) rollover to a SoFi IRA. SoFi is not liable for any costs incurred from the existing 401k provider for rollover. Please check with your 401k provider for any fees or costs associated with the rollover. For IRA contributions, only deposits made via ACH and cash transfer from SoFi Bank accounts are eligible for the match. Click here for the 1% Match terms and conditions.
Must be a SoFi Plus member at the time a recurring deposit is received into your SoFi Active or Automated investing account to qualify. Bonus calculated on net monthly recurring deposits made via ACH and paid out as Rewards Points. See Rewards Terms of Service. SoFi reserves the right to change or terminate this promotion at any time without notice. See terms and limitations. https://www.sofi.com/sofiplus/invest/#disclaimers
Frequently asked questions
Yes, crypto trading is available directly through SoFi Bank, N.A.
Yes. SoFi charges a $25 fee for every 6 consecutive months without a login. You can avoid this fee simply by logging into your account via the mobile app or web browser at least once every 6 months.
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Matt Miczulski is an investments editor and market analyst at Finder. With over 450 bylines, Matt dissects and reviews brokers and investing platforms to expose perks and pain points, explores investment products and concepts and covers market news, making investing more accessible and helping readers to make informed financial decisions.
Before joining Finder in 2021, Matt covered everything from finance news and banking to debt and travel for FinanceBuzz. His expertise and analysis on investing and other financial topics has been featured on Yahoo Finance, CBS, MSN, Best Company and Consolidated Credit, among others. Matt holds a BA in history from William Paterson University.
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