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How to buy Netflix (NFLX) shares

Learn how to easily invest in Netflix shares.

Netflix Inc is an entertainment business based in the US. Netflix shares (NFLX) are listed on the NASDAQ and all prices are listed in US Dollars. Netflix employs 9,400 staff and has a trailing 12-month revenue of around USD$27.6 billion.

How to buy shares in Netflix

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – NFLX – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

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Access to global markets
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19,000+
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Plus500
2,000+
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US, UK, AU, DE, FR, IT, PT, GR, JP, SG, ZA, NL, FI, BE, DK, SE, CH, ES, AT, NO, HU, CZ, IE, PL, HK
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BlackBull Markets
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Libertex
50+
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Worldwide with exception.
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How has Coronavirus impacted Netflix's stock price?

Since the stock market crash in March caused by coronavirus, Netflix's stock price has had significant positive movement.

Its last market close was $628.29, which is 39.51% up on its pre-crash value of $380.07 and 116.47% up on the lowest point reached during the March crash when the stocks fell as low as $290.25.

If you had bought $1,000 worth of Netflix stocks at the start of February 2020, those stocks would have been worth $1,005.15 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,752.93.

Is it a good time to buy Netflix stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Netflix shares at a glance

Information last updated 2021-10-15.
Latest market close$628.29
52-week range$463.41 - $646.84
50-day moving average $597.76
200-day moving average $537.45
Wall St. target price$627.76
PE ratio 65.101
Dividend yield N/A (0%)
Earnings per share (TTM) $9.65

Netflix stock price (NASDAQ: NFLX)

Use our graph to track the performance of NFLX stocks over time.

Netflix price performance over time

Historical closes compared with the close of $628.29 from 2021-10-15

1 week (2021-10-11) 0.20%
1 month (2021-09-17) 6.61%
3 months (2021-07-17) 17.22%
6 months (2021-04-16) 14.96%
1 year (2020-10-16) 18.37%
2 years (2019-10-18) 128.22%
3 years (2018-10-18) 81.21%
5 years (2016-10-18) 428.91%

Is Netflix under- or over-valued?

Valuing Netflix stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Netflix's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Netflix's P/E ratio

Netflix's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 65x. In other words, Netflix shares trade at around 65x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Netflix's PEG ratio

Netflix's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.5392. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Netflix's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Netflix's EBITDA

Netflix's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $6.2 billion.

The EBITDA is a measure of a Netflix's overall financial performance and is widely used to measure a its profitability.

Netflix financials

Revenue TTM $27.6 billion
Operating margin TTM 22.03%
Gross profit TTM $9.7 billion
Return on assets TTM 9.72%
Return on equity TTM 37.86%
Profit margin 15.92%
Book value $31.32
Market capitalisation $278.1 billion

TTM: trailing 12 months

Shorting Netflix shares

There are currently 9.2 million Netflix shares held short by investors – that's known as Netflix's "short interest". This figure is 10.7% down from 10.3 million last month.

There are a few different ways that this level of interest in shorting Netflix shares can be evaluated.

Netflix's "short interest ratio" (SIR)

Netflix's "short interest ratio" (SIR) is the quantity of Netflix shares currently shorted divided by the average quantity of Netflix shares traded daily (recently around 3.8 million). Netflix's SIR currently stands at 2.42. In other words for every 100,000 Netflix shares traded daily on the market, roughly 2420 shares are currently held short.

However Netflix's short interest can also be evaluated against the total number of Netflix shares, or, against the total number of tradable Netflix shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Netflix's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Netflix shares in existence, roughly 20 shares are currently held short) or 0.021% of the tradable shares (for every 100,000 tradable Netflix shares, roughly 21 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Netflix.

Netflix's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Netflix.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Netflix's total ESG risk score

Total ESG risk: 21.55

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Netflix's overall score of 21.55 (as at 12/31/2018) is excellent – landing it in it in the 19th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Netflix is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Netflix's environmental score

Environmental score: 3.16/100

Netflix's environmental score of 3.16 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that Netflix is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Netflix's social score

Social score: 10.56/100

Netflix's social score of 10.56 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that Netflix is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Netflix's governance score

Governance score: 15.32/100

Netflix's governance score puts it squarely in the 6th percentile of companies rated in the same sector. That could suggest that Netflix is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Netflix's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Netflix scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Netflix has, for the most part, managed to keep its nose clean.

Netflix share dividends

We're not expecting Netflix to pay a dividend over the next 12 months.

Have Netflix's shares ever split?

Netflix's shares were split on a 7:1 basis on 14 July 2015. So if you had owned 1 share the day before before the split, the next day you'd have owned 7 shares. This wouldn't directly have changed the overall worth of your Netflix shares – just the quantity. However, indirectly, the new 85.7% lower share price could have impacted the market appetite for Netflix shares which in turn could have impacted Netflix's share price.

Netflix share price volatility

Over the last 12 months, Netflix's shares have ranged in value from as little as $463.41 up to $646.84. A popular way to gauge a stock's volatility is its "beta".

NFLX.US volatility(beta: 0.71)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Netflix's is 0.7132. This would suggest that Netflix's shares are less volatile than average (for this exchange).

Netflix overview

Netflix, Inc. provides entertainment services. It offers TV series, documentaries, and feature films across various genres and languages. The company provides members the ability to receive streaming content through a host of Internet-connected devices, including TVs, digital video players, television set-top boxes, and mobile devices. It also provides DVDs-by-mail membership services. The company has approximately 204 million paid members in 190 countries. Netflix, Inc.

Frequently asked questions

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