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9 best mortgage lenders in Wisconsin

Looking for a great mortgage in Wisconsin? Here are our top 9 lender picks for rates, first-time homebuyers and customer service in the Badger State.

Renowned for its cheese industry and rolling landscapes, nearly six million Americans call Wisconsin home. Approximately 67% of Wisconsinites own their property and pay an average of $1,430 per month in housing costs, including mortgage payments, taxes and utilities — slightly lower than the national average.

According to Zillow, the median house price in Wisconsin is $207,018 as of January 2021, which is 21% less than the US median home price. However, home values in the state have gone up 8.1% in the past year and are expected to rise a further 10.2% over the next twelve months. So, if you’re looking to buy a home in Wisconsin soon, our top nine lenders can help you achieve your goal.

Best Wisconsin mortgage lenders in 2021

How we picked the best lenders

We handpicked these lenders from over 150 mortgage companies originating home loans in Wisconsin. These top nine picks made our list after researching interest rates, first-time homebuyer programs, credit score eligibility, customer service and digital convenience.

We also viewed customer reviews from consumer rating sites like Zillow, Trustpilot and the Better Business Bureau (BBB) in making our decisions. To learn about our lender selection process, please see Finder’s rating methodology.

Best online experience


Better is a nontraditional digital lender that offers borrowers a simpler, more streamlined mortgage application process. Unlike many lenders, Better doesn’t charge origination fees, and it can link directly to your financial accounts for instant asset verification.

Because its decision is based on actual numbers, Better can provide you with a loan preapproval in minutes instead of days. In today’s market, having a loan preapproval in hand shows agents and sellers that you’re a serious buyer.

Best marketplace


Looking for a loan minus the effort of researching different lenders? LendingTree can help. LendingTree is a 100% free third-party service that gives you matching lender recommendations from its database of 1,500 partners.

Simply provide LendingTree with some basic information about yourself and your homebuying goals, and the service will find the best lenders for your credit score and needs. This can save you time and effort.

Rocket Mortgage

Founded in 2016, Rocket Mortgage is the digital version of Quicken Loans. Rocket Mortgage allows you to apply for a loan and get funded electronically, without the requirement of having to work with a loan officer — unless you want to.

Using Rocket Mortgage’s online interface or mobile app, you can apply for a mortgage, check your application status and get notifications. Once your loan is funded, you can use the mobile app to make your monthly payments and access your loan documents.

Best for first-time homebuyers

Fairway Independent

Headquartered in Madison, Wisconsin, Fairway Independent’s stated mission is to provide good customer service and low rates. We chose Fairway Independent for this category based on its wide range of loans for first-time homebuyers.

The company offers government-backed FHA, VA and USDA loans, a renovation loan program for fixer uppers and two types of 203(k) rehabilitation mortgages. So, if you’re looking for a lender to help you achieve your new homeownership goals, Fairway Independent could be a good choice.

Best for customer service

Synergy One Lending

When it comes to customer service, Synergy One Lending consistently ranks at the top. The company strives to find the right balance of people and technology, and it gets high marks from customers, who report being very happy with the service and expertise of their loan officers.

The Synergy One Lending website is well-designed and easy to navigate compared to some other lenders, and you have the choice of applying for a loan online or with its S1 Connect app.

Best for a wide range of credit scores

Mr. Cooper

If you’re looking for a lender that will work with lower credit scores, Mr. Cooper may be able to help. Formerly known as Nationstar Mortgage, Mr. Cooper offers a standard range of loans, including conventional, jumbo, FHA, FHA streamline refinance, VA and VA IRRRL (Interest Rate Reduction Refinance Loan) loans.

While the company doesn’t get particularly high marks for customer service or interest rates, they may be a good option if a lower credit score is making it more challenging to find a mortgage in Wisconsin.

Best regional lender

UW Credit Union

Looking for a regional lender in Wisconsin? Since 1931, UW Credit Union has been serving multiple communities throughout the state with 28 branch locations. UW Credit union offers multiple loan options, a Lowest Closing Cost Commitment and up to $1,000 off for first-time homebuyers.

To become a member of UW Credit Union and apply for a home loan, you must meet certain higher education, employment or residency requirements. But these requirements are relatively broad, so it’s probably worth checking if you qualify.

Best for refinancing

Landmark Credit Union

Founded in 1933, Landmark is a member of CO-OP Shared Branches, which gives its customers access to over 5,000 branches and ATMS across the US. Besides Landmark Credit Union’s greater customer convenience, it offers a range of refinancing options, including its low closing cost Refi Express. The credit union serves anyone who lives or works in Southern and Northeastern Wisconsin and specific residents in Illinois.

Which lender is best for me?

With hundreds of options available, you may wonder if you’ve found the right lender for your needs. But it is possible to whittle down the choices by considering what’s most important to you.

Here’s how to narrow your search:

  • Understand your goals. What type of home loan is best for your needs? Options include conventional, government-backed loans (FHA, VA, USDA), first-time homebuyer programs, refinance loans, plus jumbo and reverse mortgage loans.
  • Make sure the lender is the right fit. What type of mortgage process do you prefer? Do you want to work with a loan officer or would you prefer a fully digital mortgage — or a combination of both? Online customer reviews are helpful in determining if a lender will be a good fit for you.
  • Ask the lender questions:
      • How long will the process take?
      • Who is my contact person if I need help?
      • Will you sell my loan after closing?
      • Are there prepayment penalties?
      • What fees do you charge?
      • Can I get a free rate lock?
  • Get several quotes. Always get at least three or more quotes so you can compare offers and negotiate a better rate or lower fees.

Compare mortgage lenders

Compare top brands by home loan type, state availability and credit score. Select See rates to provide the lender with basic property and financial details for personalized rates.

1 - 6 of 6
Name Product Loan products offered State availability Min. credit score
Zero Mortgage
(NMLS #7872)
Zero Mortgage
Conventional, Jumbo, Refinance
Not available in: AK, ID, KY, MA, NV, NJ, NY, NC, VT, WA
Conventional purchase and refinance mortgages with zero application, underwriting and processing fees, and zero points.
Rocket Mortgage
(NMLS #3030)
Rocket Mortgage
Conventional, Jumbo, FHA, VA, Refinance
Available in all states
Streamline your mortgage from quote to final payment — all from your computer or phone.
(NMLS #1429243)
Conventional, Jumbo
Not available in: AZ, HI, MA, MO, NV, UT
Preapproval in minutes and closing in as little as 3 weeks with no origination fees.
(NMLS #1136)
HELOC, Home Equity loans
Available in all states
Connect with vetted lenders quickly through this free online marketplace.
Veterans United
(NMLS #1907)
Veterans United
Conventional, FHA, VA, USDA, Jumbo, Refinance
Available in all states
Veterans United stands out from other lenders for its focus on serving the military community.
Freedom Mortgage
(NMLS #2767)
Freedom Mortgage
Conventional, Jumbo, FHA, VA, USDA, Refinance
Available in all states
A lender that excels in FHA and VA loans, offering low down payment options to borrowers.

Compare up to 4 providers

Average rates and fees in Wisconsin

As of January 14, 2021, the benchmark 30-year fixed mortgage rate in the US is 2.850%. According to data from the Consumer Financial Protection Bureau (CFPB), most Wisconsin lenders are offering interest rates at or below 2.875%, with rates in the state ranging from 2.125% to 3.750% as of this writing.

Additionally, you can expect to pay around $2,615 after taxes for closing costs, or approximately 1.31% to 2.62% of your home’s final sale price, according to data from ClosingCorp. For more information, see mortgage rates in Wisconsin or Wisconsin closing costs for more details on what you can expect to pay.

What about brokers?

Aside from our best marketplace pick, LendingTree, our list of Wisconsin lenders are companies that underwrite mortgage loans directly. However, if you don’t have time to research lenders yourself, a mortgage broker can help you find a loan on commission.

With a broker, expect to pay a fee equal to .5% to 2% of your loan’s value. We advise that you choose a mortgage broker carefully, as some are known to charge excessive or unnecessary fees.

Bottom line

Whether you’re a first-time homebuyer, a retiree or want to take advantage of lower rates with a refinance, remember that there are many options available. If one lender doesn’t have the type of loan product you’re after, it’s very likely another will. While our top Wisconsin lender picks will be perfect for many borrowers, feel free to compare more lenders to see other mortgages you may qualify for.

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