How to buy Urban One stock - 06 March

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How to buy Urban One stock

Own Urban One stock in just a few minutes.


Fact checked

Urban One, Inc is a broadcasting business based in the US. Urban One shares (UONE) are listed on the NASDAQ and all prices are listed in US Dollars. Urban One employs 999 staff and has a trailing 12-month revenue of around USD$368.6 million.

How to buy shares in Urban One

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Urban One. Find the stock by name or ticker symbol: UONE. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Urban One reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Urban One, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Urban One. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Urban One share price

Use our graph to track the performance of UONE stocks over time.

Urban One shares at a glance

Information last updated 2021-03-03.
52-week rangeUSD$0.9486 - USD$54.16
50-day moving average USD$6.3891
200-day moving average USD$5.3254
Wall St. target priceN/A
PE ratio 60
Dividend yield N/A (0%)
Earnings per share (TTM) USD$2.681

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Urban One stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Is Urban One under- or over-valued?

Valuing Urban One stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Urban One's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Urban One's P/E ratio

Urban One's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 60x. In other words, Urban One shares trade at around 60x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Urban One's EBITDA

Urban One's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$109.7 million.

The EBITDA is a measure of a Urban One's overall financial performance and is widely used to measure a its profitability.

Urban One financials

Revenue TTM USD$368.6 million
Operating margin TTM 26.77%
Gross profit TTM USD$308.1 million
Return on assets TTM 4.99%
Return on equity TTM -22.27%
Profit margin -11.52%
Book value $3.53
Market capitalisation USD$122.5 million

TTM: trailing 12 months

Shorting Urban One shares

There are currently 261,834 Urban One shares held short by investors – that's known as Urban One's "short interest". This figure is 136.1% up from 110,882 last month.

There are a few different ways that this level of interest in shorting Urban One shares can be evaluated.

Urban One's "short interest ratio" (SIR)

Urban One's "short interest ratio" (SIR) is the quantity of Urban One shares currently shorted divided by the average quantity of Urban One shares traded daily (recently around 2.0 million). Urban One's SIR currently stands at 0.13. In other words for every 100,000 Urban One shares traded daily on the market, roughly 130 shares are currently held short.

However Urban One's short interest can also be evaluated against the total number of Urban One shares, or, against the total number of tradable Urban One shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Urban One's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 Urban One shares in existence, roughly 10 shares are currently held short) or 0.0693% of the tradable shares (for every 100,000 tradable Urban One shares, roughly 69 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Urban One.

Find out more about how you can short Urban One stock.

Urban One share dividends

We're not expecting Urban One to pay a dividend over the next 12 months.

Have Urban One's shares ever split?

Urban One's shares were split on a 3:1 basis on 7 June 2000. So if you had owned 1 share the day before before the split, the next day you'd have owned 3 shares. This wouldn't directly have changed the overall worth of your Urban One shares – just the quantity. However, indirectly, the new 66.7% lower share price could have impacted the market appetite for Urban One shares which in turn could have impacted Urban One's share price.

Urban One share price volatility

Over the last 12 months, Urban One's shares have ranged in value from as little as $0.9486 up to $54.16. A popular way to gauge a stock's volatility is its "beta".

UONE.US volatility(beta: 1.03)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Urban One's is 1.0283. This would suggest that Urban One's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Urban One overview

Urban One, Inc., together with its subsidiaries, operates as an urban-oriented multi-media company in the United States. The company operates through four segments: Radio Broadcasting, Cable Television, Reach Media, and Digital. The Radio Broadcasting segment includes radio broadcasting operations that primarily target African-American and urban listeners. As of December 31, 2019, it owned and/or operated 60 broadcast stations under the Radio One tradename located in 15 urban markets. The Cable Television segment operates TV One, an African-American targeted cable television network. The Reach Media segment operates syndicated programming, including the Rickey Smiley Morning Show, the Russ Parr Morning Show, and the DL Hughley Show. This segment also operates, an African-American targeted news and entertainment website, as well as other event related activities. The Digital segment owns Interactive One, a digital platform serving the African-American community through social content, news, information, and entertainment websites, including Cassius and Bossip, HipHopWired, and MadameNoire digital platforms and brands. The company was formerly known as Radio One, Inc. and changed its name to Urban One, Inc. in May 2017. Urban One, Inc. was founded in 1980 and is headquartered in Silver Spring, Maryland.

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