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How to buy The Kroger stock | $31.21

Own The Kroger stock in just a few minutes.


Fact checked

The Kroger Co is a grocery stores business based in the US. The Kroger shares (KR) are listed on the NYSE and all prices are listed in US Dollars. The Kroger employs 500,000 staff and has a trailing 12-month revenue of around USD$130.7 billion.

How to buy shares in The Kroger

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for The Kroger. Find the stock by name or ticker symbol: KR. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until The Kroger reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$31.21, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of The Kroger, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of The Kroger. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

The Kroger share price

Use our graph to track the performance of KR stocks over time.

The Kroger shares at a glance

Information last updated 2021-01-14.
Latest market closeUSD$31.21
52-week rangeUSD$26.1604 - USD$37.0101
50-day moving average USD$31.563
200-day moving average USD$33.3907
Wall St. target priceUSD$35.05
PE ratio 8.8704
Dividend yield USD$0.72 (2.25%)
Earnings per share (TTM) USD$3.736

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy The Kroger stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

The Kroger price performance over time

Historical closes compared with the close of $31.21 from 2020-12-09

1 week (2021-01-07) -1.92%
1 month (2020-12-17) 0.68%
3 months (2020-10-16) -8.39%
6 months (2020-07-16) -7.47%
1 year (2020-01-16) 11.15%
2 years (2019-01-16) 8.75%
3 years (2018-01-16) 10.48%
5 years (2016-01-15) 38.49

Is The Kroger under- or over-valued?

Valuing The Kroger stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of The Kroger's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

The Kroger's P/E ratio

The Kroger's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 9x. In other words, The Kroger shares trade at around 9x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

The Kroger's PEG ratio

The Kroger's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.9637. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into The Kroger's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

The Kroger's EBITDA

The Kroger's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$6.6 billion.

The EBITDA is a measure of a The Kroger's overall financial performance and is widely used to measure a its profitability.

The Kroger financials

Revenue TTM USD$130.7 billion
Operating margin TTM 2.9%
Gross profit TTM USD$27.8 billion
Return on assets TTM 5.04%
Return on equity TTM 31.78%
Profit margin 2.29%
Book value $13.146
Market capitalisation USD$25.2 billion

TTM: trailing 12 months

Shorting The Kroger shares

There are currently 73.4 million The Kroger shares held short by investors – that's known as The Kroger's "short interest". This figure is 6.4% up from 69.0 million last month.

There are a few different ways that this level of interest in shorting The Kroger shares can be evaluated.

The Kroger's "short interest ratio" (SIR)

The Kroger's "short interest ratio" (SIR) is the quantity of The Kroger shares currently shorted divided by the average quantity of The Kroger shares traded daily (recently around 13.1 million). The Kroger's SIR currently stands at 5.61. In other words for every 100,000 The Kroger shares traded daily on the market, roughly 5610 shares are currently held short.

However The Kroger's short interest can also be evaluated against the total number of The Kroger shares, or, against the total number of tradable The Kroger shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case The Kroger's short interest could be expressed as 0.1% of the outstanding shares (for every 100,000 The Kroger shares in existence, roughly 100 shares are currently held short) or 0.0972% of the tradable shares (for every 100,000 tradable The Kroger shares, roughly 97 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against The Kroger.

Find out more about how you can short The Kroger stock.

The Kroger's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like The Kroger.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

The Kroger's total ESG risk score

Total ESG risk: 20.85

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and The Kroger's overall score of 20.85 (as at 01/01/2019) is pretty good – landing it in it in the 23rd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like The Kroger is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

The Kroger's environmental score

Environmental score: 5.05/100

The Kroger's environmental score of 5.05 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that The Kroger is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

The Kroger's social score

Social score: 12.51/100

The Kroger's social score of 12.51 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that The Kroger is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

The Kroger's governance score

Governance score: 4.29/100

The Kroger's governance score puts it squarely in the 3rd percentile of companies rated in the same sector. That could suggest that The Kroger is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

The Kroger's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. The Kroger scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that The Kroger hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

The Kroger Co was last rated for ESG on: 2019-01-01.

Total ESG score 20.85
Total ESG percentile 22.82
Environmental score 5.05
Environmental score percentile 3
Social score 12.51
Social score percentile 3
Governance score 4.29
Governance score percentile 3
Level of controversy 3

The Kroger share dividends


Dividend payout ratio: 21.05% of net profits

Recently The Kroger has paid out, on average, around 21.05% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 2.25% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), The Kroger shareholders could enjoy a 2.25% return on their shares, in the form of dividend payments. In The Kroger's case, that would currently equate to about $0.72 per share.

While The Kroger's payout ratio might seem low, this can signify that The Kroger is investing more in its future growth.

The Kroger's most recent dividend payout was on 1 December 2020. The latest dividend was paid out to all shareholders who bought their shares by 12 November 2020 (the "ex-dividend date").

Have The Kroger's shares ever split?

The Kroger's shares were split on a 2:1 basis on 14 July 2015. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your The Kroger shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for The Kroger shares which in turn could have impacted The Kroger's share price.

The Kroger share price volatility

Over the last 12 months, The Kroger's shares have ranged in value from as little as $26.1604 up to $37.0101. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while The Kroger's is 0.3556. This would suggest that The Kroger's shares are less volatile than average (for this exchange).

The Kroger overview

The Kroger Co. operates as a retailer in the United States. The company operates supermarkets, multi-department stores, marketplace stores, and price impact warehouse stores. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company's marketplace stores offer full-service grocery, pharmacy, health and beauty care departments, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and price impact warehouse stores provides grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets; and sells fuel through 1,567 fuel centers. As of March 25, 2020, the company operated 2,757 retail food stores under various banner names in 35 states and the District of Columbia, as well as an online retail store. The Kroger Co. has a strategic partnership with Ocado Solutions to construct three new customer fulfillment centers in the Great Lakes, Pacific Northwest, and West regions. The company was founded in 1883 and is based in Cincinnati, Ohio.

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