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How to buy Rollins stock

Own Rollins stock in just a few minutes.


Fact checked

Rollins, Inc is a personal services business based in the US. Rollins shares (ROL) are listed on the NYSE and all prices are listed in US Dollars.

How to buy shares in Rollins

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Rollins. Find the stock by name or ticker symbol: ROL. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Rollins reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Rollins, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Rollins. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Rollins share price

Use our graph to track the performance of ROL stocks over time.

Rollins shares at a glance

Information last updated 2021-02-24.
52-week rangeUSD$20.2987 - USD$42.9076
50-day moving average USD$37.5785
200-day moving average USD$37.7843
Wall St. target priceUSD$36
PE ratio 66.4151
Dividend yield USD$0.24 (0.68%)
Earnings per share (TTM) USD$0.53

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Rollins stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Is Rollins under- or over-valued?

Valuing Rollins stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Rollins's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Rollins's P/E ratio

Rollins's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 66x. In other words, Rollins shares trade at around 66x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Rollins's PEG ratio

Rollins's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 6.22. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Rollins's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Rollins's EBITDA

Rollins's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$456 million.

The EBITDA is a measure of a Rollins's overall financial performance and is widely used to measure a its profitability.

Rollins financials

Revenue TTM USD$2.2 billion
Operating margin TTM 17.03%
Gross profit TTM USD$1.1 billion
Return on assets TTM 12.82%
Return on equity TTM 29.69%
Profit margin 12.07%
Book value $1.915
Market capitalisation USD$17.3 billion

TTM: trailing 12 months

Shorting Rollins shares

There are currently 11.8 million Rollins shares held short by investors – that's known as Rollins's "short interest". This figure is 1.7% up from 11.6 million last month.

There are a few different ways that this level of interest in shorting Rollins shares can be evaluated.

Rollins's "short interest ratio" (SIR)

Rollins's "short interest ratio" (SIR) is the quantity of Rollins shares currently shorted divided by the average quantity of Rollins shares traded daily (recently around 1.7 million). Rollins's SIR currently stands at 7.12. In other words for every 100,000 Rollins shares traded daily on the market, roughly 7120 shares are currently held short.

However Rollins's short interest can also be evaluated against the total number of Rollins shares, or, against the total number of tradable Rollins shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Rollins's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Rollins shares in existence, roughly 20 shares are currently held short) or 0.0533% of the tradable shares (for every 100,000 tradable Rollins shares, roughly 53 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Rollins.

Find out more about how you can short Rollins stock.

Rollins's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Rollins.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Rollins's total ESG risk score

Total ESG risk: 20.13

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Rollins's overall score of 20.13 (as at 01/01/2019) is excellent – landing it in it in the 17th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Rollins is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Rollins's environmental score

Environmental score: 9.88/100

Rollins's environmental score of 9.88 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Rollins is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Rollins's social score

Social score: 1.89/100

Rollins's social score of 1.89 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Rollins is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Rollins's governance score

Governance score: 6.36/100

Rollins's governance score puts it squarely in the 4th percentile of companies rated in the same sector. That could suggest that Rollins is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Environmental, social, and governance (ESG) summary

Rollins, Inc was last rated for ESG on: 2019-01-01.

Total ESG score 20.13
Total ESG percentile 16.72
Environmental score 9.88
Environmental score percentile 4
Social score 1.89
Social score percentile 4
Governance score 6.36
Governance score percentile 4

Rollins share dividends


Dividend payout ratio: 60.11% of net profits

Recently Rollins has paid out, on average, around 60.11% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.89% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Rollins shareholders could enjoy a 0.89% return on their shares, in the form of dividend payments. In Rollins's case, that would currently equate to about $0.24 per share.

Rollins's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

Rollins's most recent dividend payout was on 10 March 2021. The latest dividend was paid out to all shareholders who bought their shares by 9 February 2021 (the "ex-dividend date").

Have Rollins's shares ever split?

Rollins's shares were split on a 3:2 basis on 11 December 2020. So if you had owned 2 shares the day before before the split, the next day you'd have owned 3 shares. This wouldn't directly have changed the overall worth of your Rollins shares – just the quantity. However, indirectly, the new 33.3% lower share price could have impacted the market appetite for Rollins shares which in turn could have impacted Rollins's share price.

Rollins share price volatility

Over the last 12 months, Rollins's shares have ranged in value from as little as $20.2987 up to $42.9076. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Rollins's is 0.4744. This would suggest that Rollins's shares are less volatile than average (for this exchange).

Rollins overview

Rollins, Inc., through its subsidiaries, provides pest and termite control services to residential and commercial customers. It offers protection against termite damage, rodents, and insects to homes and businesses, including hotels, food service establishments, food manufacturers, retailers, and transportation companies. The company also provides pest management and sanitation services and products to the food and commodity industries; consulting services on border protection related to Australia's biosecurity program; and bird control and specialist services, as well as offers specialized services to mining, and oil and gas sectors. In addition, it offers mosquito control, wildlife, lawn care, insulation, and HVAC services. The company serves clients directly, as well as through franchisee operations in the United States, Canada, Australia, Europe, Asia, Mexico, Central and South America, the Caribbean, the Middle East, and Africa. Rollins, Inc. was founded in 1948 and is headquartered in Atlanta, Georgia.

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