How to buy Roku stock

Roku, Inc is an entertainment business based in the US. Roku shares (ROKU) are listed on the NASDAQ and all prices are listed in US Dollars. Roku employs 1,650 staff and has a trailing 12-month revenue of around USD$1.8 billion.

How to buy shares in Roku

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for Roku. Find the stock by name or ticker symbol: ROKU. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Roku reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Roku, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of Roku. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Roku share price

Use our graph to track the performance of ROKU stocks over time.

Roku shares at a glance

• Key figures

Information last updated 2021-02-23.

52-week range	USD$58.22 - USD$486.72
50-day moving average	USD$420.1624
200-day moving average	USD$274.3839
Wall St. target price	USD$451.54
PE ratio	N/A
Dividend yield	N/A (0%)
Earnings per share (TTM)	USD$-0.199

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Is it a good time to buy Roku stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Roku, Inc by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Roku financials

Revenue TTM	USD$1.8 billion
Gross profit TTM	USD$808.2 million
Return on assets TTM	-0.68%
Return on equity TTM	-1.73%
Profit margin	-0.98%
Book value	$10.426
Market capitalisation	USD$51.3 billion

TTM: trailing 12 months

Shorting Roku shares

There are currently 3.0 million Roku shares held short by investors – that's known as Roku's "short interest". This figure is 33.5% down from 4.5 million last month.

There are a few different ways that this level of interest in shorting Roku shares can be evaluated.

Roku's "short interest ratio" (SIR)

Roku's "short interest ratio" (SIR) is the quantity of Roku shares currently shorted divided by the average quantity of Roku shares traded daily (recently around 4.6 million). Roku's SIR currently stands at 0.64. In other words for every 100,000 Roku shares traded daily on the market, roughly 640 shares are currently held short.

However Roku's short interest can also be evaluated against the total number of Roku shares, or, against the total number of tradable Roku shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Roku's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Roku shares in existence, roughly 20 shares are currently held short) or 0.0273% of the tradable shares (for every 100,000 tradable Roku shares, roughly 27 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Roku.

Find out more about how you can short Roku stock.

Roku share price volatility

Over the last 12 months, Roku's shares have ranged in value from as little as $58.22 up to $486.72. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Roku's is 1.9107. This would suggest that Roku's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Roku overview

Roku, Inc., together with its subsidiaries, operates a TV streaming platform. The company operates in two segments, Platform and Player. Its platform allows users to discover and access various movies and TV episodes, as well as live sports, music, news, and others. As of December 31, 2019, the company had 36.9 million active accounts. It also provides advertising products, including videos ads, brand sponsorships, and audience development campaigns; and manufactures, sells, and licenses TVs under the Roku TV name, as well as subscription and billing services. In addition, the company offers streaming media players and accessories under the Roku brand name; and sells branded channel buttons on remote controls. It provides its products and services through retailers and distributors, as well as directly to customers through its website in the United States, Canada, the United Kingdom, France, the Republic of Ireland, Mexico, and various Latin American countries. The company was founded in 2002 and is headquartered in San Jose, California.

Frequently asked questions

• What percentage of Roku is owned by insiders or institutions?

  Currently 0.234% of Roku shares are held by insiders and 73.954% by institutions.

• How many people work for Roku?

  Latest data suggests 1,650 work at Roku.

• When does the fiscal year end for Roku?

  Roku's fiscal year ends in December.

• Where is Roku based?

  Roku's address is: 1155 Coleman Avenue, San Jose, CA, United States, 95510

• What is Roku's ISIN number?

  Roku's international securities identification number is: US77543R1023

• What is Roku's CUSIP number?

  Roku's Committee on Uniform Securities Identification Procedures number is: 77543R102