How to buy Purple Innovation stock | $26.68

Purple Innovation, Inc is a furnishings, fixtures & appliances business based in the US. Purple Innovation shares (PRPL) are listed on the NASDAQ and all prices are listed in US Dollars. Purple Innovation employs 850 staff and has a trailing 12-month revenue of around USD$598.9 million.

How to buy shares in Purple Innovation

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for Purple Innovation. Find the stock by name or ticker symbol: PRPL. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Purple Innovation reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. At last close price of USD$26.68, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Purple Innovation, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of Purple Innovation. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Purple Innovation share price

Use our graph to track the performance of PRPL stocks over time.

Purple Innovation shares at a glance

• Key figures

Information last updated 2020-12-01.

Latest market close	USD$26.68
52-week range	USD$4.42 - USD$33.37
50-day moving average	USD$29.4983
200-day moving average	USD$22.3642
Wall St. target price	USD$34.89
PE ratio	538.5455
Dividend yield	N/A (0%)
Earnings per share (TTM)	USD$0.055

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Is it a good time to buy Purple Innovation stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Purple Innovation, Inc by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Purple Innovation price performance over time

Historical closes compared with the close of $26.68 from 2020-12-09

1 week (2021-01-08)	-22.24%
1 month (2020-12-15)	-3.09%
3 months (2020-10-15)	-13.68%
6 months (2020-07-15)	38.02%

1 year (2020-01-15)	136.73%
2 years (2019-01-15)	360.00%
3 years (2018-01-12)	164.87%
5 years (2016-01-15)	179.08%

Is Purple Innovation under- or over-valued?

Valuing Purple Innovation stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Purple Innovation's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Purple Innovation's P/E ratio

Purple Innovation's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 539x. In other words, Purple Innovation shares trade at around 539x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Purple Innovation's PEG ratio

Purple Innovation's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.4418. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Purple Innovation's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Purple Innovation's EBITDA

Purple Innovation's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$74.7 million.

The EBITDA is a measure of a Purple Innovation's overall financial performance and is widely used to measure a its profitability.

Purple Innovation financials

Revenue TTM	USD$598.9 million
Operating margin TTM	11.1%
Gross profit TTM	USD$189 million
Return on assets TTM	14.63%
Return on equity TTM	1.13%
Profit margin	0.28%
Book value	$0.772
Market capitalisation	USD$1.8 billion

TTM: trailing 12 months

Shorting Purple Innovation shares

There are currently 3.1 million Purple Innovation shares held short by investors – that's known as Purple Innovation's "short interest". This figure is 11.9% down from 3.5 million last month.

There are a few different ways that this level of interest in shorting Purple Innovation shares can be evaluated.

Purple Innovation's "short interest ratio" (SIR)

Purple Innovation's "short interest ratio" (SIR) is the quantity of Purple Innovation shares currently shorted divided by the average quantity of Purple Innovation shares traded daily (recently around 1.2 million). Purple Innovation's SIR currently stands at 2.63. In other words for every 100,000 Purple Innovation shares traded daily on the market, roughly 2630 shares are currently held short.

However Purple Innovation's short interest can also be evaluated against the total number of Purple Innovation shares, or, against the total number of tradable Purple Innovation shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Purple Innovation's short interest could be expressed as 0.05% of the outstanding shares (for every 100,000 Purple Innovation shares in existence, roughly 50 shares are currently held short) or 0.0601% of the tradable shares (for every 100,000 tradable Purple Innovation shares, roughly 60 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Purple Innovation.

Find out more about how you can short Purple Innovation stock.

Purple Innovation share dividends

We're not expecting Purple Innovation to pay a dividend over the next 12 months.

Purple Innovation share price volatility

Over the last 12 months, Purple Innovation's shares have ranged in value from as little as $4.42 up to $33.37. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Purple Innovation's is 1.7018. This would suggest that Purple Innovation's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Purple Innovation overview

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. It also offers sheets, mattress protector, bed frames, seat cushions, and weighted blanket and duvets. The company markets and sells its products through direct-to-consumer online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through its factory outlet and the company owned showrooms. Purple Innovation, Inc. was founded in 2010 and is headquartered in Lehi, Utah.

Frequently asked questions

• What percentage of Purple Innovation is owned by insiders or institutions?

  Currently 0.518% of Purple Innovation shares are held by insiders and 94.887% by institutions.

• How many people work for Purple Innovation?

  Latest data suggests 850 work at Purple Innovation.

• When does the fiscal year end for Purple Innovation?

  Purple Innovation's fiscal year ends in December.

• Where is Purple Innovation based?

  Purple Innovation's address is: 4100 North Chapel Ridge Road, Lehi, UT, United States, 84043

• What is Purple Innovation's ISIN number?

  Purple Innovation's international securities identification number is: US74640Y1064

• What is Purple Innovation's CUSIP number?

  Purple Innovation's Committee on Uniform Securities Identification Procedures number is: 37954X105