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How to buy Planet Fitness stock | 65.24

Own Planet Fitness stock in just a few minutes.


Fact checked

Planet Fitness, Inc is a leisure business based in the US. Planet Fitness shares (PLNT) are listed on the NYSE and all prices are listed in US Dollars. Planet Fitness employs 1,735 staff and has a trailing 12-month revenue of around USD$486 million.

How to buy shares in Planet Fitness

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Planet Fitness. Find the stock by name or ticker symbol: PLNT. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Planet Fitness reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$65.24, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Planet Fitness, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Planet Fitness. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted Planet Fitness's share price?

Since the stock market crash in March caused by coronavirus, Planet Fitness's share price has had significant negative movement.

Its last market close was USD$65.24, which is 25.46% down on its pre-crash value of USD$87.52 and 174.46% up on the lowest point reached during the March crash when the shares fell as low as USD$23.77.

If you had bought USD$1,000 worth of Planet Fitness shares at the start of February 2020, those shares would have been worth USD$459.38 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$799.84.

Planet Fitness share price

Use our graph to track the performance of PLNT stocks over time.

Planet Fitness shares at a glance

Information last updated 2020-10-20.
Latest market closeUSD$65.24
52-week rangeUSD$23.77 - USD$88.77
50-day moving average USD$61.6949
200-day moving average USD$59.5787
Wall St. target priceUSD$69.38
PE ratio 159.0244
Dividend yield N/A (0%)
Earnings per share (TTM) USD$0.427

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Planet Fitness stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Planet Fitness price performance over time

Historical closes compared with the close of $65.24 from 2020-10-16

1 week (2020-10-16) 65.24
1 month (2020-09-25) 9.04%
3 months (2020-07-24) 19.55%
6 months (2020-04-24) 12.68%
1 year (2019-10-25) 6.88%
2 years (2018-10-25) 40.18%
3 years (2017-10-25) 147.59%
5 years (2015-10-23) 287.41%

Is Planet Fitness under- or over-valued?

Valuing Planet Fitness stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Planet Fitness's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Planet Fitness's P/E ratio

Planet Fitness's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 159x. In other words, Planet Fitness shares trade at around 159x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Planet Fitness's PEG ratio

Planet Fitness's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.69. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Planet Fitness's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Planet Fitness's EBITDA

Planet Fitness's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$177.6 million.

The EBITDA is a measure of a Planet Fitness's overall financial performance and is widely used to measure a its profitability.

Planet Fitness financials

Revenue TTM USD$486 million
Operating margin TTM 26.3%
Gross profit TTM USD$358.1 million
Return on assets TTM 4.81%
Return on equity TTM 0%
Profit margin 7.18%
Book value $-3.68
Market capitalisation USD$5.5 billion

TTM: trailing 12 months

Shorting Planet Fitness shares

There are currently 9.0 million Planet Fitness shares held short by investors – that's known as Planet Fitness's "short interest". This figure is 1.5% down from 9.1 million last month.

There are a few different ways that this level of interest in shorting Planet Fitness shares can be evaluated.

Planet Fitness's "short interest ratio" (SIR)

Planet Fitness's "short interest ratio" (SIR) is the quantity of Planet Fitness shares currently shorted divided by the average quantity of Planet Fitness shares traded daily (recently around 1.6 million). Planet Fitness's SIR currently stands at 5.66. In other words for every 100,000 Planet Fitness shares traded daily on the market, roughly 5660 shares are currently held short.

However Planet Fitness's short interest can also be evaluated against the total number of Planet Fitness shares, or, against the total number of tradable Planet Fitness shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Planet Fitness's short interest could be expressed as 0.1% of the outstanding shares (for every 100,000 Planet Fitness shares in existence, roughly 100 shares are currently held short) or 0.1252% of the tradable shares (for every 100,000 tradable Planet Fitness shares, roughly 125 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Planet Fitness.

Find out more about how you can short Planet Fitness stock.

Planet Fitness share dividends

We're not expecting Planet Fitness to pay a dividend over the next 12 months.

Planet Fitness share price volatility

Over the last 12 months, Planet Fitness's shares have ranged in value from as little as $23.77 up to $88.77. A popular way to gauge a stock's volatility is its "beta".

PLNT.US volatility(beta: 1.1)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Planet Fitness's is 1.0971. This would suggest that Planet Fitness's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Planet Fitness overview

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness name. It operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The Franchise segment is involved in franchising business in the United States, Puerto Rico, Canada, the Dominican Republic, Panama, Mexico, and Australia. The Corporate-Owned Stores segment operates corporate-owned stores in the United States and Canada. The Equipment segment engages in the sale of fitness equipment to franchisee-owned stores in the United States. As of December 31, 2019, the company had 2,001 stores, including 1,903 franchised and 98 corporate-owned stores in the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama, Mexico, and Australia. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.

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