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How to buy Phoenix New Media stock

Own Phoenix New Media stock in just a few minutes.

Fact checked

Phoenix New Media Limited is an internet content & information business based in the US. Phoenix New Media shares (FENG) are listed on the NYSE and all prices are listed in US Dollars. Phoenix New Media employs 1,689 staff and has a market cap (total outstanding shares value) of USD$137.1 million.

How to buy shares in Phoenix New Media

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Phoenix New Media. Find the stock by name or ticker symbol: FENG. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Phoenix New Media reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Phoenix New Media, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Phoenix New Media. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Phoenix New Media share price

Use our graph to track the performance of FENG stocks over time.

Phoenix New Media shares at a glance

Information last updated 2021-02-24.
52-week rangeUSD$0.2298 - USD$2.65
50-day moving average USD$1.6006
200-day moving average USD$1.6369
Wall St. target priceUSD$5.58
PE ratio 1.2303
Dividend yield N/A (114.27%)
Earnings per share (TTM) USD$-0.027

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Phoenix New Media stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Is Phoenix New Media under- or over-valued?

Valuing Phoenix New Media stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Phoenix New Media's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Phoenix New Media's P/E ratio

Phoenix New Media's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 1x. In other words, Phoenix New Media shares trade at around 1x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Phoenix New Media financials

Gross profit TTM USD$762.8 million
Return on assets TTM -2.14%
Return on equity TTM 28.4%
Profit margin 57.74%
Book value $5.542
Market capitalisation USD$137.1 million

TTM: trailing 12 months

Shorting Phoenix New Media shares

There are currently 208,969 Phoenix New Media shares held short by investors – that's known as Phoenix New Media's "short interest". This figure is 70.6% down from 711,898 last month.

There are a few different ways that this level of interest in shorting Phoenix New Media shares can be evaluated.

Phoenix New Media's "short interest ratio" (SIR)

Phoenix New Media's "short interest ratio" (SIR) is the quantity of Phoenix New Media shares currently shorted divided by the average quantity of Phoenix New Media shares traded daily (recently around 746317.85714286). Phoenix New Media's SIR currently stands at 0.28. In other words for every 100,000 Phoenix New Media shares traded daily on the market, roughly 280 shares are currently held short.

However Phoenix New Media's short interest can also be evaluated against the total number of Phoenix New Media shares, or, against the total number of tradable Phoenix New Media shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Phoenix New Media's short interest could be expressed as 0% of the outstanding shares (for every 100,000 Phoenix New Media shares in existence, roughly 0 shares are currently held short) or 0% of the tradable shares (for every 100,000 tradable Phoenix New Media shares, roughly 0 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Phoenix New Media.

Find out more about how you can short Phoenix New Media stock.

Phoenix New Media share dividends

Dividend payout ratio: 171400% of net profits

Recently Phoenix New Media has paid out, on average, around 171400% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 114.27% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Phoenix New Media shareholders could enjoy a 114.27% return on their shares, in the form of dividend payments. In Phoenix New Media's case, that would currently equate to about $N/A per share.

Phoenix New Media's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

Phoenix New Media's most recent dividend payout was on 22 December 2020. The latest dividend was paid out to all shareholders who bought their shares by 23 December 2020 (the "ex-dividend date").

Phoenix New Media share price volatility

Over the last 12 months, Phoenix New Media's shares have ranged in value from as little as $0.2298 up to $2.65. A popular way to gauge a stock's volatility is its "beta".

FENG.US volatility(beta: 2.07)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Phoenix New Media's is 2.0704. This would suggest that Phoenix New Media's shares are significantly more volatile than the average for this exchange and represent a higher risk.

Phoenix New Media overview

Phoenix New Media Limited provides content on an integrated Internet platform in the People's Republic of China. The company operates in two segments, Net Advertising Services and Paid Services. It offers content and services through three channels, including PC channel, mobile channel, and telecom operators, as well as transmits content to TV viewers, primarily through Phoenix TV. The company, through its website,, provides approximately 40 interest-based verticals, such as news, finance, fashion, entertainment, automobiles, live broadcasting, we-media, military affairs, sports, history, PC digital reading, and real estate; offers interactive services, including comments posting and user surveys; and operates, a third-party developed web-based game platform and, a free online video on demand vertical. Its mobile channel consists of ifeng News, a news application that provides newsfeeds and other contents in the form of text, image, live broadcasting, and video; ifeng Video, a video application, which offers video news, live broadcasting, Phoenix TV programs content, etc.; and mobile Internet website. In addition, the company offers mobile newspaper, mobile video, and mobile game services, as well as wireless value-added services. The company was incorporated in 2007 and is headquartered in Beijing, the People's Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I) Holding Limited.

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