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How to buy Flowers Foods stock | 22.06

Own Flowers Foods stock in just a few minutes.


Fact checked

Flowers Foods, Inc is a packaged foods business based in the US. Flowers Foods shares (FLO) are listed on the NYSE and all prices are listed in US Dollars. Flowers Foods employs 9,700 staff and has a trailing 12-month revenue of around USD$4.3 billion.

How to buy shares in Flowers Foods

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Flowers Foods. Find the stock by name or ticker symbol: FLO. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Flowers Foods reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$22.06, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Flowers Foods, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Flowers Foods. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted Flowers Foods's share price?

Since the stock market crash in March caused by coronavirus, Flowers Foods's share price has had significant positive movement.

Its last market close was USD$22.06, which is 0.00% up on its pre-crash value of USD$22.06 and 26.64% up on the lowest point reached during the March crash when the shares fell as low as USD$17.42.

If you had bought USD$1,000 worth of Flowers Foods shares at the start of February 2020, those shares would have been worth USD$894.26 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$1,013.22.

Flowers Foods share price

Use our graph to track the performance of FLO stocks over time.

Flowers Foods shares at a glance

Information last updated 2020-10-20.
Latest market close USD$22.06
52-week range USD$17.42 - USD$25.178
50-day moving average USD$24.1137
200-day moving average USD$23.1768
Wall St. target price USD$24.67
PE ratio 53.0851
Dividend yield USD$0.8 (3.22%)
Earnings per share (TTM) USD$0.462

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Flowers Foods stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Flowers Foods price performance over time

Historical closes compared with the close of $22.06 from 2020-11-16

1 week (2020-11-18) -0.45%
1 month (2020-10-26) -8.65%
3 months (2020-08-25) -11.87%
6 months (2020-05-22) -3.63%
1 year (2019-11-25) 2.27%
2 years (2018-11-23) 12.44%
3 years (2017-11-24) 13.77%
5 years (2015-11-25) -7.35%

Is Flowers Foods under- or over-valued?

Valuing Flowers Foods stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Flowers Foods's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Flowers Foods's P/E ratio

Flowers Foods's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 53x. In other words, Flowers Foods shares trade at around 53x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Flowers Foods's PEG ratio

Flowers Foods's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 14.76. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Flowers Foods's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Flowers Foods's EBITDA

Flowers Foods's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$453 million.

The EBITDA is a measure of a Flowers Foods's overall financial performance and is widely used to measure a its profitability.

Flowers Foods financials

Revenue TTM USD$4.3 billion
Operating margin TTM 7.66%
Gross profit TTM USD$2 billion
Return on assets TTM 6.16%
Return on equity TTM 7.43%
Profit margin 2.29%
Book value $6.316
Market capitalisation USD$5.2 billion

TTM: trailing 12 months

Shorting Flowers Foods shares

There are currently 6.6 million Flowers Foods shares held short by investors – that's known as Flowers Foods's "short interest". This figure is 1% down from 6.6 million last month.

There are a few different ways that this level of interest in shorting Flowers Foods shares can be evaluated.

Flowers Foods's "short interest ratio" (SIR)

Flowers Foods's "short interest ratio" (SIR) is the quantity of Flowers Foods shares currently shorted divided by the average quantity of Flowers Foods shares traded daily (recently around 877417.75700935). Flowers Foods's SIR currently stands at 7.49. In other words for every 100,000 Flowers Foods shares traded daily on the market, roughly 7490 shares are currently held short.

However Flowers Foods's short interest can also be evaluated against the total number of Flowers Foods shares, or, against the total number of tradable Flowers Foods shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Flowers Foods's short interest could be expressed as 0.03% of the outstanding shares (for every 100,000 Flowers Foods shares in existence, roughly 30 shares are currently held short) or 0.0338% of the tradable shares (for every 100,000 tradable Flowers Foods shares, roughly 34 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Flowers Foods.

Find out more about how you can short Flowers Foods stock.

Flowers Foods share dividends


Dividend payout ratio: 68.42% of net profits

Recently Flowers Foods has paid out, on average, around 68.42% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 3.22% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Flowers Foods shareholders could enjoy a 3.22% return on their shares, in the form of dividend payments. In Flowers Foods's case, that would currently equate to about $0.8 per share.

Flowers Foods's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

Flowers Foods's most recent dividend payout was on 11 September 2020. The latest dividend was paid out to all shareholders who bought their shares by 27 August 2020 (the "ex-dividend date").

Have Flowers Foods's shares ever split?

Flowers Foods's shares were split on a 3:2 basis on 20 June 2013. So if you had owned 2 shares the day before before the split, the next day you'd have owned 3 shares. This wouldn't directly have changed the overall worth of your Flowers Foods shares – just the quantity. However, indirectly, the new 33.3% lower share price could have impacted the market appetite for Flowers Foods shares which in turn could have impacted Flowers Foods's share price.

Flowers Foods share price volatility

Over the last 12 months, Flowers Foods's shares have ranged in value from as little as $17.42 up to $25.178. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Flowers Foods's is 0.4793. This would suggest that Flowers Foods's shares are less volatile than average (for this exchange).

Flowers Foods overview

Flowers Foods, Inc. produces and markets packaged bakery products in the United States. It offers fresh breads, buns, rolls, snack cakes, and tortillas, as well as frozen breads and rolls under the Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, Mrs. Freshley's, Tastykake, Alpine Valley, Aunt Hattie's, Bunny, Butternut, Butterkrust, Captain John Derst, Country Kitchen, Evangeline Maid, Home Pride, Merita, Sara Lee (California), and Sunbeam brand names. The company distributes its products through a direct-store-delivery distribution and a warehouse delivery system, as well as operates 46 bakeries comprising 44 owned and 2 leased. Its customers include mass merchandisers, supermarkets and other retailers, convenience stores, national and regional restaurants, quick-serve chains, retail in-store bakeries, foodservice distributors, food wholesalers, institutions, dollar stores, and vending companies. The company was formerly known as Flowers Industries and changed its name to Flowers Foods, Inc. in 2001. Flowers Foods, Inc. was founded in 1919 and is headquartered in Thomasville, Georgia.

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