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How to buy Diageo stock | $128.59

Own Diageo stock in just a few minutes.

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Diageo plc is a beverages—wineries & distilleries business based in the US. Diageo shares (DEO) are listed on the NYSE and all prices are listed in US Dollars. Diageo employs 27,788 staff and has a market cap (total outstanding shares value) of USD$78.1 billion.

How to buy shares in Diageo

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Diageo Find the stock by name or ticker symbol: DEO. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Diageo reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$128.59, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Diageo, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Diageo. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Diageo share price

Use our graph to track the performance of DEO stocks over time.

Diageo shares at a glance

Information last updated 2020-09-21.
Latest market closeUSD$128.59
52-week rangeUSD$100.5179 - USD$171.29
50-day moving average USD$136.5135
200-day moving average USD$135.9533
Wall St. target priceUSD$152.65
PE ratio 43.9232
Dividend yield USD$4.42 (3.26%)
Earnings per share (TTM) USD$6.404

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Diageo stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Diageo price performance over time

Historical closes compared with the last close of $128.59

1 week (2020-09-12) N/A
1 month (2020-08-19) N/A
3 months (2020-06-19) N/A
6 months (2020-03-19) N/A
1 year (2019-09-19) N/A
2 years (2018-09-19) N/A
3 years (2017-09-19) N/A
5 years (2015-09-19) N/A

Is Diageo under- or over-valued?

Valuing Diageo stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Diageo's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Diageo's P/E ratio

Diageo's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 44x. In other words, Diageo shares trade at around 44x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Diageo's PEG ratio

Diageo's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 7.4329. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Diageo's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Diageo financials

Gross profit TTM USD$7.1 billion
Return on assets TTM 6.78%
Return on equity TTM 15.64%
Profit margin 11.99%
Book value $21.404
Market capitalisation USD$78.1 billion

TTM: trailing 12 months

Shorting Diageo shares

There are currently 229,564 Diageo shares held short by investors – that's known as Diageo's "short interest". This figure is 46.4% down from 428,549 last month.

There are a few different ways that this level of interest in shorting Diageo shares can be evaluated.

Diageo's "short interest ratio" (SIR)

Diageo's "short interest ratio" (SIR) is the quantity of Diageo shares currently shorted divided by the average quantity of Diageo shares traded daily (recently around 510142.22222222). Diageo's SIR currently stands at 0.45. In other words for every 100,000 Diageo shares traded daily on the market, roughly 450 shares are currently held short.

However Diageo's short interest can also be evaluated against the total number of Diageo shares, or, against the total number of tradable Diageo shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Diageo's short interest could be expressed as 0% of the outstanding shares (for every 100,000 Diageo shares in existence, roughly 0 shares are currently held short) or 0% of the tradable shares (for every 100,000 tradable Diageo shares, roughly 0 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Diageo.

Find out more about how you can short Diageo stock.

Diageo share dividends

Dividend payout ratio: 115.9% of net profits

Recently Diageo has paid out, on average, around 115.9% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 3.26% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Diageo shareholders could enjoy a 3.26% return on their shares, in the form of dividend payments. In Diageo's case, that would currently equate to about $4.42 per share.

Diageo's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

Diageo's most recent dividend payout was on 14 October 2020. The latest dividend was paid out to all shareholders who bought their shares by 13 August 2020 (the "ex-dividend date").

Have Diageo's shares ever split?

Diageo's shares were split on a 2:1 basis on 28 October 1991. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Diageo shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Diageo shares which in turn could have impacted Diageo's share price.

Diageo share price volatility

Over the last 12 months, Diageo's shares have ranged in value from as little as $100.5179 up to $171.29. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Diageo's is 0.2548. This would suggest that Diageo's shares are less volatile than average (for this exchange).

Diageo overview

Diageo plc, together with its subsidiaries, produces, markets, and sells alcoholic beverages. The company offers scotch, whisky, gin, vodka, rum, ready to drink products, Irish cream liqueur, raki, liqueur, wine, tequila, Canadian whisky, American whiskey, adult beverages, cachaça, spirits, and brandy, as well as beer, including cider and non-alcoholic products. Diageo plc provides its products primarily under the Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness brands. The company also offers its products under the Crown Royal, Yenì Raki, Shui Jing Fang, Johnnie Walker Blue Label, Bulleit Bourbon, Don Julio, Buchanan's, J?B, Old Parr, Tanqueray No. TEN, Ron Zacapa Centenario XO, Casamigos, Bundaberg, McDowell's No. 1, Ypióca, Lagavulin, The Singleton of Glen Ord, Johnnie Walker Gold Label Reserve, Windsor, Black&White, Cîroc, Ketel One vodka, and Talisker brands. It has operations in North America, Europe, Turkey, Africa, Latin America, the Caribbean, the Asia Pacific, and internationally. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.

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